Italy Deodorants and Bath Products Market Analysis (2013 - 2023)

This data guide on Deodorants and Bath Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Deodorants and Bath Products, such as Soap, and Deodorants, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Deodorants and Bath Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The Italy Deodorants and Bath Products market has been recording a CAGR of -0.54% since 2010. The Deodorants category has shown the highest growth since 2010 with a CAGR of -0.22%, and surpassed volume consumption of 129.1 Mn Units in 2018. The Shower Products segment is expected to dominate the Soap sales during the forecast period.Specialist Retailers remain an important distribution channel for the Deodorants and Bath Products sales.

Some of the Key Takeaways

Specialist Retailers is the second largest distribution channel for the sales of Deodorants and Bath Products in Italy.
The volume sale of Soap category observed a flat sale, despite the robust value growth.
Sprays segment volume sales are witnessing the fastest growth in the Deodorants category.