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Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application, By Device, By Region, Competition, Forecast & Opportunities, 2024

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    Report

  • May 2019
  • Region: Global
  • TechSci Research
  • ID: 4790315
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The global real-time bidding market is projected to exhibit a CAGR of 31.67% during the forecast period, growing from $ 5.79 billion in 2018 to $ 28.69 billion by 2024, on account of an increasing proliferation of smartphones and high return on investments. Real-time bidding allows advertising inventory to be sold and bought on an effective per impression basis through auctions. More and more media, retail and e-commerce companies are investing in marketing solutions, thereby aiding the market. Companies are opting for digital marketing campaigns, as these companies can reach the targeted audience in short time. Moreover, marketing strategies such as real-time bidding allows monitoring of the effectiveness of the campaign without additional investment. However, the issue of data leakage can inhibit market growth.

The real-time bidding market, globally, can be segmented based on auction type, AD format, application, device and region. On the basis of auction type, the market can be bifurcated into open auction and invitation-only auction. Open auctions allow buyers to access the available inventories and bid accordingly. As more and more companies are opting for the digital segment, publishers can get the best price for their inventory through open auction, contributing to the dominant share of the open auction type. Image AD and Video AD Are the two AD formats being used in the market. Consumers are spending more time on watching online videos, which is aiding the video AD segment. Real-time bidding finds application in media & entertainment, E-commerce, games, travel & luxury, mobile application, and others. media & entertainment and E-commerce companies are using real-time bidding in order to display personalized ads to individual users based on their activity, thereby further fueling the market.

The global real-time bidding market is gaining traction and expanding to various regions including North America, Asia-Pacific, Europe, South America and the Middle East & Africa. Owing to a huge smartphone user base, North America is expected to dominate the global real-time bidding market during the forecast period.

Major players operating in the global real-time bidding market include Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Adobe has introduced new updates to its Marketing Cloud solution, which allows the integration of adobe dynamic creative optimization feature into the cloud market solution.

Years considered for this report:


  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020-2024

Objective of the Study:


  • To analyze and forecast the global real-time bidding market size.
  • To classify and forecast the global real-time bidding market based on auction type, AD format, application, device and regional distribution.
  • To identify drivers and challenges for the global real-time bidding market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the global real-time bidding market.
  • To identify and analyze the profile of leading players operating in the global real-time bidding market.

Key Target Audience:


  • E-commerce companies
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to real-time bidding market  

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as service providers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, the global real-time bidding market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, by Auction Type:


  • Open Auction
  • Invitation-only Auction

Market, by AD Format:


  • RTB Image AD
  • RTB Video AD

Market, by Application:


  • Media & Entertainment
  • E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others

Market, by Device:


  • Mobile
  • Desktop
  • Others

Market, by Region:

North America


  • United States
  • Canada
  • Mexico

Asia-Pacific


  • China
  • Japan
  • Australia
  • India 
  • South Korea

Europe


  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain

South America


  • Brazil
  • Argentina
  • Colombia

Middle East & Africa


  • Turkey
  • Saudi Arabia
  • South Africa
  • UAE

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global real-time bidding market.

Table of Contents


1.    Product Overview2.    Research Methodology3.    Executive Summary
4.    Voice of Customer
4.1.    Factors Influencing Vendor Selection Decision (N=125)
4.2.    Which Real time bidding software would you like to choose?
4.3.    Micro factors driving the adoption of Real time Bidding solution
4.4.    Challenges face while using RTB solution

5.    Global Real-Time Bidding Market Outlook
5.1.    Market Size & Forecast
5.1.1.    By Value
5.2.    Market Share & Forecast
5.2.1.    By Auction Type (Open Auction and Invitation-only Auction)
5.2.2.    By AD Format (RTB Image AD and RTB Video AD)
5.2.3.    By Application (Media & Entertainment, Games, E-commerce, Travel & Luxury, Mobile Applications and Others)
5.2.4.    By Device (Mobile, Desktop and Others)
5.2.5.    By Region (North America; Asia Pacific; Europe; South America and Middle East & Africa)
5.2.6.    By Company (2018)
5.3.    Market Attractiveness Index

6.    North America Real-Time Bidding Market Outlook
6.1.    Market Size & Forecast
6.1.1.    By Value
6.2.    Market Share & Forecast
6.2.1.    By Auction Type
6.2.2.    By AD Format
6.2.3.    By Application
6.2.4.    By Device
6.2.5.    By Country (United States; Canada; Mexico)
6.3.    North America: Country Analysis
6.3.1.    United States Real-Time Bidding Market Outlook
6.3.1.1.    Market Size & Forecast
6.3.1.1.1.    By Value
6.3.1.2.    Market Share & Forecast
6.3.1.2.1.    By Auction Type
6.3.1.2.2.    By AD Format
6.3.1.2.3.    By Device
6.3.2.    Canada Real-Time Bidding Market Outlook
6.3.2.1.    Market Size & Forecast
6.3.2.1.1.    By Value
6.3.2.2.    Market Share & Forecast
6.3.2.2.1.    By Auction Type
6.3.2.2.2.    By AD Format
6.3.2.2.3.    By Device
6.3.3.    Mexico Real-Time Bidding Market Outlook
6.3.3.1.    Market Size & Forecast
6.3.3.1.1.    By Value
6.3.3.2.    Market Share & Forecast
6.3.3.2.1.    By Auction Type
6.3.3.2.2.    By AD Format
6.3.3.2.3.    By Device

7.    Asia-Pacific Real-Time Bidding Market Outlook
7.1.    Market Size & Forecast
7.1.1.    By Value
7.2.    Market Share & Forecast
7.2.1.    By Auction Type
7.2.2.    By AD Format
7.2.3.    By Application
7.2.4.    By Device
7.2.5.    By Country (China; Japan; Australia; India; South Korea; and Rest of Asia Pacific)
7.3.    Asia-Pacific: Country Analysis
7.3.1.    China Real-Time Bidding Market Outlook
7.3.1.1.    Market Size & Forecast
7.3.1.1.1.    By Value
7.3.1.2.    Market Share & Forecast
7.3.1.2.1.    By Auction Type
7.3.1.2.2.    By AD Format
7.3.1.2.3.    By Device
7.3.2.    Japan Real-Time Bidding Market Outlook
7.3.2.1.    Market Size & Forecast
7.3.2.1.1.    By Value
7.3.2.2.    Market Share & Forecast
7.3.2.2.1.    By Auction Type
7.3.2.2.2.    By AD Format
7.3.2.2.3.    By Device
7.3.3.    Australia Real-Time Bidding Market Outlook
7.3.3.1.    Market Size & Forecast
7.3.3.1.1.    By Value
7.3.3.2.    Market Share & Forecast
7.3.3.2.1.    By Auction Type
7.3.3.2.2.    By AD Format
7.3.3.2.3.    By Device
7.3.4.    India Real-Time Bidding Market Outlook
7.3.4.1.    Market Size & Forecast
7.3.4.1.1.    By Value
7.3.4.2.    Market Share & Forecast
7.3.4.2.1.    By Auction Type
7.3.4.2.2.    By AD Format
7.3.4.2.3.    By Device
7.3.5.    South Korea Real-Time Bidding Market Outlook
7.3.5.1.    Market Size & Forecast
7.3.5.1.1.    By Value
7.3.5.2.    Market Share & Forecast
7.3.5.2.1.    By Auction Type
7.3.5.2.2.    By AD Format
7.3.5.2.3.    By Device

8.    Europe Real-Time Bidding Market Outlook
8.1.    Market Size & Forecast
8.1.1.    By Value
8.2.    Market Share & Forecast
8.2.1.    By Auction Type
8.2.2.    By AD Format
8.2.3.    By Application
8.2.4.    By Device
8.2.5.    By Country (United Kingdom; Germany; France; Italy, Spain and Rest of Europe)
8.3.    Europe: Country Analysis
8.3.1.    United Kingdom Real-Time Bidding Market Outlook
8.3.1.1.    Market Size & Forecast
8.3.1.1.1.    By Value
8.3.1.2.    Market Share & Forecast
8.3.1.2.1.    By Auction Type
8.3.1.2.2.    By AD Format
8.3.1.2.3.    By Device
8.3.2.    Germany Real-Time Bidding Market Outlook
8.3.2.1.    Market Size & Forecast
8.3.2.1.1.    By Value
8.3.2.2.    Market Share & Forecast
8.3.2.2.1.    By Auction Type
8.3.2.2.2.    By AD Format
8.3.2.2.3.    By Device
8.3.3.    France Real-Time Bidding Market Outlook
8.3.3.1.    Market Size & Forecast
8.3.3.1.1.    By Value
8.3.3.2.    Market Share & Forecast
8.3.3.2.1.    By Auction Type
8.3.3.2.2.    By AD Format
8.3.3.2.3.    By Device
8.3.4.    Italy Real-Time Bidding Market Outlook
8.3.4.1.    Market Size & Forecast
8.3.4.1.1.    By Value
8.3.4.2.    Market Share & Forecast
8.3.4.2.1.    By Auction Type
8.3.4.2.2.    By AD Format
8.3.4.2.3.    By Device
8.3.5.    Spain Real-Time Bidding Market Outlook
8.3.5.1.    Market Size & Forecast
8.3.5.1.1.    By Value
8.3.5.2.    Market Share & Forecast
8.3.5.2.1.    By Auction Type
8.3.5.2.2.    By AD Format
8.3.5.2.3.    By Device

9.    South America Real-Time Bidding Market Outlook
9.1.    Market Size & Forecast
9.1.1.    By Value
9.2.    Market Share & Forecast
9.2.1.    By Auction Type
9.2.2.    By AD Format
9.2.3.    By Application
9.2.4.    By Device
9.2.5.    By Country (Brazil; Argentina; Colombia; and Rest of South America)
9.3.    South America: Country Analysis
9.3.1.    Brazil Real-Time Bidding Market Outlook
9.3.1.1.    Market Size & Forecast
9.3.1.1.1.    By Value
9.3.1.2.    Market Share & Forecast
9.3.1.2.1.    By Auction Type
9.3.1.2.2.    By AD Format
9.3.1.2.3.    By Device
9.3.2.    Argentina Real-Time Bidding Market Outlook
9.3.2.1.    Market Size & Forecast
9.3.2.1.1.    By Value
9.3.2.2.    Market Share & Forecast
9.3.2.2.1.    By Auction Type
9.3.2.2.2.    By AD Format
9.3.2.2.3.    By Device
9.3.3.    Colombia Real-Time Bidding Market Outlook
9.3.3.1.    Market Size & Forecast
9.3.3.1.1.    By Value
9.3.3.2.    Market Share & Forecast
9.3.3.2.1.    By Auction Type
9.3.3.2.2.    By AD Format
9.3.3.2.3.    By Device

10.    Middle East & Africa Real-time Bidding Market Outlook
10.1.    Market Size & Forecast
10.1.1.    By Value
10.2.    Market Share & Forecast
10.2.1.    By Auction Type
10.2.2.    By AD Format
10.2.3.    By Application
10.2.4.    By Device
10.2.5.    By Country (Turkey; Saudi Arabia; South Africa; UAE; and Rest of Middle East & Africa)
10.3.    MEA: Country Analysis
10.3.1.    Turkey Real-Time Bidding Market Outlook
10.3.1.1.    Market Size & Forecast
10.3.1.1.1.    By Value
10.3.1.2.    Market Share & Forecast
10.3.1.2.1.    By Auction Type
10.3.1.2.2.    By AD Format
10.3.1.2.3.    By Device
10.3.2.    Saudi Arabia Real-Time Bidding Market Outlook
10.3.2.1.    Market Size & Forecast
10.3.2.1.1.    By Value
10.3.2.2.    Market Share & Forecast
10.3.2.2.1.    By Auction Type
10.3.2.2.2.    By AD Format
10.3.2.2.3.    By Device
10.3.3.    South Africa Real-Time Bidding Market Outlook
10.3.3.1.    Market Size & Forecast
10.3.3.1.1.    By Value
10.3.3.2.    Market Share & Forecast
10.3.3.2.1.    By Auction Type
10.3.3.2.2.    By AD Format
10.3.3.2.3.    By Device
10.3.4.    UAE Real-Time Bidding Market Outlook
10.3.4.1.    Market Size & Forecast
10.3.4.1.1.    By Value
10.3.4.2.    Market Share & Forecast
10.3.4.2.1.    By Auction Type
10.3.4.2.2.    By AD Format
10.3.4.2.3.    By Device

11.    Market Dynamics
11.1.    Drivers
11.2.    Challenges

12.    Market Trends & Developments
13.    Competitive Landscape
13.1.    Competition Outlook
13.2.    Company Profiles
13.2.1.    Google LLC
13.2.2.    WPP PLC
13.2.3.    Adobe Inc.
13.2.4.    Facebook, Inc.
13.2.5.    Criteo Advertising
13.2.6.    Yandex N.V.
13.2.7.    Rubicon Project
13.2.8.    Smaato Inc.
13.2.9.    Salesforce
13.2.10.    PubMatic, Inc.

14.    Strategic Recommendations
List of Figures
Figure 1: Global Real-time Bidding Respondents by Factors Influencing Vendor Selection Decision (N=125)
Figure 2: Global Real-time Bidding Respondents by Which Real time bidding software would you like to choose
Figure 3: Global Real-time Bidding Respondents by Micro factors driving the adoption of Real time Bidding solution
Figure 4: Global Real-time Bidding Respondents by Challenges faced while using RTB solution
Figure 5. Global Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 6. Global Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 7. Global Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 8. Global Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 9. Global Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 10. Global Real-time Bidding Market Share, By Device, By Value, 2014-2024F
Figure 11. Global Real-time Bidding Market Share, By Region, By Value, 2018 & 2024F
Figure 12. Global Real-time Bidding Market Share, By Company, By Value, 2018
Figure 13. Global Real-time Bidding Market Attractiveness Index, By Auction Type, By Value, 2019E-2024F
Figure 14. Global Real-time Bidding Market Attractiveness Index, By AD Format, By Value, 2019E-2024F
Figure 15. Global Real-time Bidding Market Attractiveness Index, By Application, By Value, 2019E-2024F
Figure 16. Global Real-time Bidding Market Attractiveness Index, By Device, By Value, 2019E-2024F
Figure 17. Global Real-time Bidding Market Attractiveness Index, By Region, By Value, 2019E-2024F
Figure 18. North America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 19. North America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 20. North America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 21. North America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 22. North America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 23. North America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 24. United States’ Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 25. United States Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 26. United States Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 27. Canada’s Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 28. Canada Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 29. Canada Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 30. Mexico’s Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 31. Mexico Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 32. Mexico Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 33. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 34. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 35. Asia-Pacific Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 36. Asia-Pacific Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 37. Asia-Pacific Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 38. Asia-Pacific Real-time Bidding Market Share, By Country, By Value 2014-2024F
Figure 39. China’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 40. China Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 41. China Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 42. Japan’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 43. Japan Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 44. Japan Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 45. Australia’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 46. Australia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 47. Australia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 48. India’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 49. India Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 50. India Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 51. South Korea’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 52. South Korea Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 53. South Korea Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 54. Europe Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 55. Europe Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 56. Europe Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 57. Europe Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 58. Europe Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 59. Europe Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 60. United Kingdom’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 61. United Kingdom Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 62. United Kingdom Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 63. Germany’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 64. Germany Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 65. Germany Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 66. France’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 67. France Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 68. France Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 69. Italy’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 70. Italy Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 71. Italy Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 72. Spain’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 73. Spain Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 74. Spain Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 75. South America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 76. South America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 77. South America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 78. South America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 79. South America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 80. South America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 81. Brazil’s Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 82. Brazil Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 83. Brazil Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 84. Argentina’s Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 85. Argentina Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 86. Argentina Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 87. Colombia’s Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 88. Colombia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 89. Colombia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 90. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 91. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 92. Middle East & Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 93. Middle East & Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 94. Middle East & Africa Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 95. Middle East & Africa Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 96. Turkey’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 97. Turkey Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 98. Turkey Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 99. Saudi Arabia’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 100. Saudi Arabia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 101. Saudi Arabia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 102. South Africa’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 103. South Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 104. South Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 105. UAE’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 106. UAE Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 107. UAE Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F

List of Tables
Table 1:    United States Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 2:    Canada Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 3:    Mexico Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 4:    China Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 5: Japan Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 6: Australia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 7: India Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 8: South Korea Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 9:    United Kingdom Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 10: Germany Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 11: France Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 12: Italy Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 13: Spain Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 14: Brazil Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 15: Argentina Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 16: Colombia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 17: Turkey Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 18: Saudi Arabia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 19: South Africa Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 20: UAE Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Inc.
  • Criteo Advertising
  • Facebook, Inc.
  • Google LLC
  • PubMatic, Inc.
  • Rubicon Project
  • Salesforce
  • Smaato Inc.
  • WPP PLC
  • Yandex N.V.

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