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Embedded Analytics - Global Strategic Business Report

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    Report

  • 194 Pages
  • February 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4804308
The global market for Embedded Analytics was valued at US$103.2 Billion in 2024 and is projected to reach US$230.7 Billion by 2030, growing at a CAGR of 14.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Embedded Analytics Market - Key Trends and Drivers Summarized

How Is Embedded Analytics Transforming Business Intelligence and Decision-Making?

Embedded analytics seamlessly integrates advanced analytics capabilities directly into business applications, enhancing decision-making processes and operational efficiency. By incorporating real-time data analysis, visualization, and reporting features within commonly used business systems such as customer relationship management (CRM), enterprise resource planning (ERP), or financial software, embedded analytics enables users to gain actionable insights without switching between systems. This integration fosters a data-driven culture by making analytics accessible to all users within an organization, regardless of their technical expertise. As a result, decision-makers can react more swiftly to market changes, customer behavior, and operational challenges, leading to improved strategic planning and competitive advantages.

What Innovations Are Enhancing the Functionality of Embedded Analytics?

Innovations in embedded analytics are primarily focused on improving user experience, real-time data processing, and customization capabilities. Advanced machine learning algorithms are being integrated into embedded analytics to provide predictive analytics and intelligent recommendations that help businesses anticipate market trends and customer needs. Additionally, natural language processing (NLP) capabilities allow users to interact with data through conversational interfaces, making analytics more accessible to non-technical users. The adoption of cloud-based solutions also enhances the scalability and flexibility of embedded analytics, enabling organizations to manage large volumes of data more efficiently and reduce IT overhead. Moreover, developers are emphasizing the customization of analytics tools to fit specific industry needs and user preferences, enhancing the relevance and impact of insights generated.

How Does Embedded Analytics Impact Operational Efficiency?

Embedded analytics significantly improves operational efficiency by providing real-time, context-specific insights directly within business applications. This immediacy helps organizations streamline processes, optimize operations, and reduce decision-making time. For example, in supply chain management, embedded analytics can predict inventory shortages before they occur and suggest reordering quantities based on sales forecasts and supplier performance. In marketing, analytics embedded within CRM systems can score leads and suggest personalized customer engagement strategies based on interaction history and preferences. By enabling faster and more informed decisions, embedded analytics helps organizations reduce costs, increase productivity, and improve service delivery, ultimately enhancing overall performance and customer satisfaction.

What Trends Are Driving Growth in the Embedded Analytics Market?

Several trends are driving the growth of the embedded analytics market, including the increasing adoption of digital technologies, the demand for more personalized and context-aware business applications, and the need for compliance and better governance. As businesses undergo digital transformation, the integration of analytics into everyday work tools becomes essential to leverage the vast amounts of data generated by digital activities. The growing expectation for software applications to be 'smarter' and more adaptive to user needs is also pushing developers to embed analytics as a core functionality. Furthermore, in an environment of increasing regulatory scrutiny, embedded analytics can help organizations ensure compliance by monitoring user activities and data usage, providing audit trails, and flagging potential issues in real-time. These trends, combined with the continuous advancements in technology that make analytics more powerful and easier to integrate, are propelling the embedded analytics market forward, making it a cornerstone of modern enterprise software solutions.

Report Scope

The report analyzes the Embedded Analytics market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

Deployment (Cloud, On-Premise); End-Use (Marketing & Sales, Finance, Human Resources, Production, Other End-Uses).

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Cloud Deployment segment, which is expected to reach US$167.2 Billion by 2030 with a CAGR of a 15.3%. The On-Premise Deployment segment is also set to grow at 12.0% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, valued at $28.7 Billion in 2024, and China, forecasted to grow at an impressive 13.4% CAGR to reach $34.8 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Birst, Inc., IBM Corporation, Information Builders, Inc., Logi Analytics, Microsoft Corporation and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Embedded Analytics Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Embedded Analytics Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Embedded Analytics Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Some of the 41 major companies featured in this Embedded Analytics market report include:

  • Birst, Inc.
  • IBM Corporation
  • Information Builders, Inc.
  • Logi Analytics
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • OpenText Corporation
  • Oracle Corporation
  • Qlik Tech International AB
  • SAP SE
  • SAS Institute, Inc.
  • Sisense Inc.
  • Tableau Software, Inc.
  • TIBCO Software, Inc.
  • Yellowfin International Pty Ltd.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Embedded Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
  • Global Economic Update
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Increasing Integration of Analytics into Business Applications Drives Market Growth
  • Demand for Real-time Decision Making Enhances Embedded Analytics Adoption
  • Growth in Big Data and IoT Spurs Developments in Embedded Analytical Tools
  • Technological Advances in AI and Machine Learning Bolster Analytic Functionality
  • Market Influence of Predictive and Prescriptive Analysis in Operational Applications
  • Rising Importance of Customer Insights in Retail and E-commerce
  • Global Expansion of E-health and Telemedicine Driving Analytical Integrations
  • Technological Shifts from Traditional BI to Agile and Embedded Analytics
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 2: World 6-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 3: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 4: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 6: World 6-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Marketing & Sales by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 8: World 6-Year Perspective for Marketing & Sales by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 9: World Recent Past, Current & Future Analysis for Finance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 10: World 6-Year Perspective for Finance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Human Resources by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 12: World 6-Year Perspective for Human Resources by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Production by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 14: World 6-Year Perspective for Production by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • Table 15: World Embedded Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • Table 16: World Recent Past, Current & Future Analysis for Embedded Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 17: World 6-Year Perspective for Embedded Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • Table 18: USA Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 19: USA 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 20: USA Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 21: USA 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
CANADA
  • Table 22: Canada Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 23: Canada 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 24: Canada Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 25: Canada 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
JAPAN
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • Table 26: Japan Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 27: Japan 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 28: Japan Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 29: Japan 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
CHINA
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • Table 30: China Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 31: China 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 32: China Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 33: China 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
EUROPE
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • Table 34: Europe Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 35: Europe 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 36: Europe Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 37: Europe 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
  • Table 38: Europe Recent Past, Current & Future Analysis for Embedded Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 39: Europe 6-Year Perspective for Embedded Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
FRANCE
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • Table 40: France Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 41: France 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 42: France Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 43: France 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
GERMANY
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • Table 44: Germany Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 45: Germany 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 46: Germany Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 47: Germany 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
ITALY
  • Table 48: Italy Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 49: Italy 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 50: Italy Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 51: Italy 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
UNITED KINGDOM
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • Table 52: UK Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 53: UK 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 54: UK Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 55: UK 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
REST OF EUROPE
  • Table 56: Rest of Europe Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 57: Rest of Europe 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 58: Rest of Europe Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 59: Rest of Europe 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
ASIA-PACIFIC
  • Embedded Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • Table 60: Asia-Pacific Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 61: Asia-Pacific 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 62: Asia-Pacific Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 63: Asia-Pacific 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
REST OF WORLD
  • Table 64: Rest of World Recent Past, Current & Future Analysis for Embedded Analytics by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 65: Rest of World 6-Year Perspective for Embedded Analytics by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2025 & 2030
  • Table 66: Rest of World Recent Past, Current & Future Analysis for Embedded Analytics by End-Use - Marketing & Sales, Finance, Human Resources, Production and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 67: Rest of World 6-Year Perspective for Embedded Analytics by End-Use - Percentage Breakdown of Value Sales for Marketing & Sales, Finance, Human Resources, Production and Other End-Uses for the Years 2025 & 2030
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Birst, Inc.
  • IBM Corporation
  • Information Builders, Inc.
  • Logi Analytics
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • OpenText Corporation
  • Oracle Corporation
  • Qlik Tech International AB
  • SAP SE
  • SAS Institute, Inc.
  • Sisense Inc.
  • Tableau Software, Inc.
  • TIBCO Software, Inc.
  • Yellowfin International Pty Ltd.

Table Information