Limited-Service Restaurants in Malaysia

2024 proved to be a challenging year for many limited-service restaurant players in Malaysia, particularly chained burger, chicken, and bakery establishments. The year saw boycotts by some consumers, particularly Muslim consumers, many of whom refrained from visiting some limited-service restaurant chains in response to the Israel-Hamas war. This backlash impacted major players such as KFC, McDonald’s and Pizza Hut, resulting in significant declines in sales revenues.

The Limited-Service Restaurants in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Limited-Service Restaurants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.