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Limited-Service Restaurants in Japan

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    Report

  • 37 Pages
  • March 2025
  • Region: Japan
  • Euromonitor International
  • ID: 4807639
In 2024, limited-service restaurants in Japan continued to record solid growth, having already surpassed pre-pandemic sales figures in 2022. Even during the pandemic, these establishments, particularly burger, chicken, and pizza-focused outlets, thrived by enhancing their takeaway and delivery services. This trend has persisted beyond the lifting of COVID-19 restrictions, as these services have now become standard among Japanese consumers.

The Limited-Service Restaurants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Limited-Service Restaurants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing solid growth driven by recovery in footfall as well as “Taipa” trend
  • Pricing strategy remains key to attracting budget-minded consumers
  • 7-Eleven Japan continues to lead channel, followed by McDonald’s
PROSPECTS AND OPPORTUNITIES
  • Strategies must respond to declining population and shifting demographics
  • The rise of urban-style smaller outlets
  • Accelerating efforts towards sustainability
CATEGORY DATA
  • Table 1 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
  • Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
  • Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
  • Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
  • Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
  • Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
  • Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
  • Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
  • Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
  • Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
  • Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
  • Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
  • Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
  • Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE IN JAPAN
EXECUTIVE SUMMARY
  • Consumer foodservice in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
  • Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
  • Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
  • Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
  • Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
  • Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
  • Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
  • Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
  • Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
  • Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
  • Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
  • Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources