The global protein supplement market was valued at $23.9 billion in 2021, and is projected to reach $50.7 billion by 2031, growing at a CAGR of 7.8% from 2022 to 2031.
commonly found in meat and animal products such as beef, dairy, fish, and poultry, and plant-based products such as soy, beans, nuts, and whole grains. Protein supplements in the form of powder, shakes, and bars are examples of modified high-quality protein sources. Protein supplements help the body build, repair, and maintain muscles, skin, and hair. They also aid in weight loss, cholesterol reduction, immunity enhancement, and cardiovascular disease prevention. These are typically purchased from online fitness stores because of the variety of options available. The global protein supplement market is experiencing growth due to an increase in health-related concerns, which has led to a shift in individuals' preferences for fitness centers, gyms, and health clubs. Furthermore, the rise in obesity rates and the increase in disposable income are two other factors driving the market growth. However, the presence of less expensive substitutes, side effects of protein supplements, and negative publicity and claims are expected to hamper the market growth during the forecast period. Growth in demand from the health-conscious young population, as well as the introduction of protein supplements in untapped markets, are expected to provide lucrative opportunities for market expansion.
Vitamins, proteins, supplements, fats, carbohydrates, minerals, and organic substances are consumed during sports nutrition. Nano-encapsulation and microencapsulation technologies have grown in popularity in recent years due to their controlled release and minimal ingredient utilization. The expansion of the distribution channel for encapsulation technologies in food and beverage fortification is expected to open new markets for sports nutrition ingredients. Furthermore, the surge in popularity of naturally-derived ingredients, as a result of the rise in health concerns about synthetic ingredients, is expected to fuel the growth of protein supplements in the sports nutrition industry.
Numerous awareness campaigns launched by non-governmental organizations, government agencies, and corporations have increased consumer awareness of the nutritious benefits of protein supplements, which is expected to fuel market growth. Furthermore, in many countries, the consumption of premium protein powders and bars is regarded as a symbol of one's social status. Some companies that manufacture nutritional supplements also include natural and organic products, which help to fuel the market growth. The use of appealing packaging techniques has increased consumer awareness, resulting in increased spending on protein and nutritional supplements.
The global protein supplement market is bifurcated based on type, form, source, gender, age group, distribution channel, and region. On the basis of type, the market is divided into casein, whey protein, egg protein, soy protein, and others. On the basis of form, it is segmented into powder, RTD liquid, and protein bars. On the basis of source, the market is segmented into animal and plant sources. On the basis of gender, the market is bifurcated into male and female segments. On the basis of age group, the market is divided into millennials, generation X, and baby boomers. Based on distribution channel, the market is categorized into supermarkets/hypermarkets, online stores, chemists/drugstores, nutrition stores, health food stores, specialist sports stores, and others. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific, and LAMEA (Brazil, Saudi Arabia, South Africa, and Rest of LAMEA).
The key leading players operating in this market include Abbott, Amway India Enterprises Pvt. Ltd., Glanbia plc., GNC Holdings, LLC, Vitaco, Hormel Foods Corporation, Iovate Health Science International, The Hut.com, Otsuka Pharmaceutical, and MuscleBlaze
commonly found in meat and animal products such as beef, dairy, fish, and poultry, and plant-based products such as soy, beans, nuts, and whole grains. Protein supplements in the form of powder, shakes, and bars are examples of modified high-quality protein sources. Protein supplements help the body build, repair, and maintain muscles, skin, and hair. They also aid in weight loss, cholesterol reduction, immunity enhancement, and cardiovascular disease prevention. These are typically purchased from online fitness stores because of the variety of options available. The global protein supplement market is experiencing growth due to an increase in health-related concerns, which has led to a shift in individuals' preferences for fitness centers, gyms, and health clubs. Furthermore, the rise in obesity rates and the increase in disposable income are two other factors driving the market growth. However, the presence of less expensive substitutes, side effects of protein supplements, and negative publicity and claims are expected to hamper the market growth during the forecast period. Growth in demand from the health-conscious young population, as well as the introduction of protein supplements in untapped markets, are expected to provide lucrative opportunities for market expansion.
Vitamins, proteins, supplements, fats, carbohydrates, minerals, and organic substances are consumed during sports nutrition. Nano-encapsulation and microencapsulation technologies have grown in popularity in recent years due to their controlled release and minimal ingredient utilization. The expansion of the distribution channel for encapsulation technologies in food and beverage fortification is expected to open new markets for sports nutrition ingredients. Furthermore, the surge in popularity of naturally-derived ingredients, as a result of the rise in health concerns about synthetic ingredients, is expected to fuel the growth of protein supplements in the sports nutrition industry.
Numerous awareness campaigns launched by non-governmental organizations, government agencies, and corporations have increased consumer awareness of the nutritious benefits of protein supplements, which is expected to fuel market growth. Furthermore, in many countries, the consumption of premium protein powders and bars is regarded as a symbol of one's social status. Some companies that manufacture nutritional supplements also include natural and organic products, which help to fuel the market growth. The use of appealing packaging techniques has increased consumer awareness, resulting in increased spending on protein and nutritional supplements.
The global protein supplement market is bifurcated based on type, form, source, gender, age group, distribution channel, and region. On the basis of type, the market is divided into casein, whey protein, egg protein, soy protein, and others. On the basis of form, it is segmented into powder, RTD liquid, and protein bars. On the basis of source, the market is segmented into animal and plant sources. On the basis of gender, the market is bifurcated into male and female segments. On the basis of age group, the market is divided into millennials, generation X, and baby boomers. Based on distribution channel, the market is categorized into supermarkets/hypermarkets, online stores, chemists/drugstores, nutrition stores, health food stores, specialist sports stores, and others. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific, and LAMEA (Brazil, Saudi Arabia, South Africa, and Rest of LAMEA).
The key leading players operating in this market include Abbott, Amway India Enterprises Pvt. Ltd., Glanbia plc., GNC Holdings, LLC, Vitaco, Hormel Foods Corporation, Iovate Health Science International, The Hut.com, Otsuka Pharmaceutical, and MuscleBlaze
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the protein supplement market analysis from 2021 to 2031 to identify the prevailing protein supplement market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the protein supplement market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global protein supplement market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Casein
- Whey Protein
- Egg Protein
- Soy Protein
- Others
By Form
- Powder
- RTD liquid
- Protein Bars
By SOURCE
- Animal
- Plant
By GENDER
- Male
- Female
By AGE GROUP
- Millennials
- Generation X
- Baby Boomers
By DISTRIBUTION CHANNEL
- Supermarket/Hypermarket
- Online
- Chemist/Drugstore
- Nutrition Store
- Health Food Store
- Specialist Sports Store
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- Amway Corp.
- Glanbia PLC
- GNC Holdings, LLC
- Abbott Laboratories
- Hormel Foods Corporation
- THG plc
- Bright LifeCare Pvt. Ltd.
- Otsuka Holdings Co., Ltd.
- Iovate Health Sciences International Inc.
- Vitaco Health Australia Pty Limited
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: PROTEIN SUPPLEMENT MARKET, BY TYPE
CHAPTER 5: PROTEIN SUPPLEMENT MARKET, BY FORM
CHAPTER 6: PROTEIN SUPPLEMENT MARKET, BY SOURCE
CHAPTER 7: PROTEIN SUPPLEMENT MARKET, BY GENDER
CHAPTER 8: PROTEIN SUPPLEMENT MARKET, BY AGE GROUP
CHAPTER 9: PROTEIN SUPPLEMENT MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 10: PROTEIN SUPPLEMENT MARKET, BY REGION
CHAPTER 11: COMPETITIVE LANDSCAPE
CHAPTER 12: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report titled, 'Protein Supplement Market by Type, Form, Source, Distribution Channel, Gender, and Age Group: Global Opportunity Analysis and Industry Forecast, 2018 - 2025,' the global protein supplement market size was $4,908.9 million in 2017, and is projected to reach $8,717.1 million by 2025, growing at a CAGR of 7.4% from 2018 to 2025. North America accounted for nearly 51.6% share of the protein supplement market in 2017.Protein is an essential nutrient and second-most abundant substance present in the body after water. Protein supplements are concentrated sources of protein obtained from animals or plants that include dairy, eggs, wheat, soybean, pea, and others. They are present in three common forms, that is, powders, bars, and ready to drink (RTD) liquids. Protein powder is one of the most common protein supplements, available in the market as protein concentrates, protein isolates, and protein hydrolysates. The concentrates consist of 60-80% protein and 2030% fat & carbs; the isolates contain 90-95% protein; and hydrolysates boost the absorption of protein subsequently enhancing the muscle growth response to exercise. These products are consumed by individuals who strive to build muscle, increase & maintain body mass, or lose weight. Also, people take protein supplements to fulfill the necessary energy and vitamins needed through strenuous workouts as well as to compensate the nutrients & vitamins loss during reduced food intake.
Health benefits associated with consuming protein supplements and rise in fitness concerns among people in different regions drive the market. In addition, increase in number of fitness & training centers, surge in disposable income, and alarming rise in obesity rates also fuel the market growth. However, presence of cheap replacements and false claims coupled with negative publicity are expected to hamper the growth of the market during the forecast period. Rise in protein supplement demand from health-conscious young population of the developing nations as well as strengthening distribution channels in untapped regions are expected to provide numerous opportunities for expansion of the global protein supplement industry.
The online segment was the leading distribution channel in the protein supplement market in 2017 with the highest CAGR of 6.8% during the forecast period. This was attributed to the large number of options or alternatives present in online shopping resulting in convenience of people willing to buy protein supplement or related products. According to studies, protein supplements maintain blood pressure, improve immune system, aid in weight management, and reduce risk of cardiovascular diseases. In 2017, the whey protein segment occupied a major share, accounting for more than one-third revenue of the protein supplement market. This protein supplement market trend is expected to continue during the forecast period as well, owing to its ease in digestibility, richness in branched-chain amino acids, and other factors. The soy protein segment accounted for second highest market share in 2017 and is expected to grow at the highest CAGR during the forecast period. North America and Europe accounted for nearly 80% share of the global protein supplement market in 2017, due to the large-scale demand for protein supplement in these regions. Obesity is the cause of many diseases and health hazards, owing to which more people are willing to lose weight and stay fit. Also, a large section of people are consuming protein supplements to develop muscles or gain weight. This results in expansion of the protein supplement market in all the regions. This altogether has the impact on the protein supplement market size.
Protein is found in various sources such as eggs, fish, meat, and milk. Grass field collagen, hard boiled eggs, grass-fed cheese, pemmican, Greek yogurt, cottage cheese, hemp seeds, and spirulina are the sources that can be used as alternatives to protein powders. These are easily available and cheap as compared to the protein powders, which hinder the protein supplements market growth.
Key Findings Of The Protein Supplement Market:
Based on type, the whey protein segment accounted for around 38.2% of protein supplement market share in 2017, growing at a CAGR of 7.7% from 2018 to 2025. The soy protein segment accounted for around 22.3% market share, growing at a CAGR of 8.6% from 2018 to 2025.
Based on form, the powder segment accounted for 76.7% protein supplement market share of the market in 2017 and is expected to grow at the highest CAGR of 7.2%. RTD liquid segment occupied around 12.5% share of the market and is expected to grow at the highest CAGR of 9.0%.
Based on source, the animal segment accounted for 74.2% share of the market in 2017 and is expected to grow at the highest CAGR of 7.0%. The plant segment occupied around 25.8% share of the market and is expected to grow at the highest CAGR of 6.7%.
Based on gender, the male segment accounted for 61.9% share of the market in 2017 and is expected to grow at the highest CAGR of 7.0%. The female segment occupied around 38.5% share of the market share and is expected to grow at the highest CAGR of 6.6%.
Based on age group, the millennial segment accounted for 45.5% share of the market in 2017 and is expected to grow at the highest CAGR of 7.4%. The generation x segment occupied around 31.9% share of the market and is expected to grow at the highest CAGR of 6.8%.
The key players profiled in this report include Abbott Laboratories, ABH Pharma Inc., Amway corporation, Glambia Plc., Glaxosmithkline Plc, General Nutrition Corporation (GNC Holdings Inc.), Herbalife International of America, Inc., Maker Nutrition LLC, Suppleform and Vitaco Health Limited.
Companies Mentioned
- Amway Corp.
- Glanbia PLC
- GNC Holdings, LLC
- Abbott Laboratories
- Hormel Foods Corporation
- THG plc
- Bright LifeCare Pvt. Ltd.
- Otsuka Holdings Co., Ltd.
- Iovate Health Sciences International Inc.
- Vitaco Health Australia Pty Limited
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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