Mexico Baby Care Products Market - Forecasts from 2024 to 2029

The Mexico baby care products market is expected to experience a CAGR of 9.65% throughout the forecast period, reaching a market size of US$11,463.188 million by 2029. This represents a substantial increase from US$6,015.390 million recorded in 2022.

The growing disposable income in Mexican homes is encouraging parents to spend more on specialized and high-end items, such as those with natural or organic ingredients fueling the Mexico baby care products market. Parents are also encouraged to look for items that support these principles, including those with cutting-edge designs or high safety standards, as a result of growing public awareness of health and safety issues. The market is further growing because of the easy access to a wide variety of baby care products made possible by the e-commerce platforms' growth. To create healthy food environments, positively impact the accessibility, availability, affordability, and acceptability of healthy foods, and shield children from unhealthy foods from an early age, UNICEF encourages and supports the government of Mexico in enacting the required laws and regulatory frameworks.

Furthermore, ATNI plays an important role in evaluating the degree to which manufacturers of foods and formulas for infants and early children market their products following the International Code of Marketing of Breast-milk Substitutes (BMS) and subsequent, pertinent World Health Assembly (WHA) resolutions. The businesses are influenced to do their share to support the best possible nutrition for infants and young children as well as the achievement of national and international nutrition objectives, especially those established by the World Health Organisation (WHO) for 2025.

Growth in e-commerce is anticipated to propel the market growth.

The baby care products industry in Mexico has seen significant changes as a result of the rapidly expanding e-commerce sector. Online stores provide parents with unmatched accessibility by enabling them to browse and buy a wide range of baby care products. Online shopping offers busy parents a hassle-free experience by allowing them to browse, compare, and buy items from the comfort of their homes. This highlights the convenience component. Additionally, the wide variety of baby care products, including niche goods and foreign brands that are offered on e-commerce platforms gives customers additional options to suit their requirements and tastes. The domestic e-commerce industry was declared by the Mexican Online Sales Association to be worth USD 26.2 billion in 2022, a 23 percent rise from 2021. When it comes to the growth rate of eCommerce retail, Mexico is ranked in the top five nations worldwide. In 2022, 63 million Mexicans were using eCommerce, a 5.5 million rise from 2021.

 In 2021, women made up 51% of Mexican eCommerce users which significantly impacts the Mexico baby care products market. According to experts, the value of the eCommerce industry in Mexico is expected to reach USD 70.4 billion by 2027 as a result of greater digital literacy, improved financial inclusion, simplified logistics, and improved connectivity. There are still certain issues to be resolved, including the low rate of financial inclusion, poor connectivity, and labor informality, which accounted for over 24% of Mexico's GDP in 2022.

Furthermore, e-commerce's capacity to adjust to emerging digital trends like mobile shopping and subscription services guarantees that the sector will continue to respond to changing customer demands. Essentially, the explosion of e-commerce activity is a major driver that is changing the market dynamics for baby care products in Mexico and improving parents' access to a wider range of options.

Supermarkets and hypermarkets are considered essential businesses in Mexico, and as the preference for varied qualitative & consumer-oriented products increases, the new establishments for such retail channels are anticipated to show positive growth. Additionally, the lifting of pandemic-related health restrictions further benefited the physical stores opening. According to the National Retailers and Department Stores Association, in 2022, supermarkets accounted for 15% of the total retail sales in Mexico which represented a 0.7% increase over 2021’s percent share. Furthermore, as per the same source, in 2022, the total number of supermarkets in Mexico stood at 3,333 units which signified a 1.5% increase over 3,284 units recorded in the previous year.

Key Market Developments:

• January 2024, El Puerto de Liverpool, SAB de CV ("Liverpool"), a well-known omnichannel retailer, and WHP Global, the parent company of Babies"R" Us® and Toys"R" Us®, announced the extension of their relationship to provide Babies"R" Us to families throughout Mexico. This move highlights the company's dedication to giving families a one-stop shopping destination for all of their parenting requirements and comes after the cherished Toys"R" Us brand had an incredibly positive reaction in the area.

Segmentation:

By Type:

• Baby Food and Beverages
• Baby Toiletries
• Baby Skin Care
• Baby Hair Care
• Safety and Convenience

By Distribution Channel:

• E--Commerce
• Pharmacies/Drug Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Others