The marketing automation market size is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period. The increasing focus of enterprises to optimize marketing spending, growing number of marketing channels to reach end customers are a few factors driving the growth of the marketing automation market.
Services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. With the increasing adoption of marketing automation software, the need for these associated services is expected to increase among enterprises, as they reduce marketing costs, increase the overall revenue, and improve performance. In addition, marketing automation services help organizations track, evaluate, and analyze the targeted prospects and existing customers.
While enabling companies to manage their business operations related to the creation, storage, enrichment, management, and analysis of digital assets, cloud-based marketing automation solutions can help organizations avoid costs related to hardware, physical storage, and technical staff. The cloud deployment type is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type enables users to access the software from anywhere or from any device, such as personal computers, laptops, and mobiles. Implementing the cloud-based marketing automation solution helps SMEs and large enterprises focus on their core competencies, rather than IT processes. Cloud-based marketing automation solutions help reduce the overall costs and provide highly flexible and scalable access to solutions through the IT infrastructure hosted by the cloud service provider. Hence, enterprises prefer deploying marketing automation solutions in the cloud to improve mobility and decentralize data storage and computing. Enterprises are investing more in the cloud due to the increased need to optimize deployment costs, secure critical data, and manage resources.
Promoting and sharing their products on social media is a simple way to improve lead generation, boost conversions, and increase sales. According to Global Web Index, 54% of social browsers use social media to research products. Thus, social media marketing tools are expected to drive the demand for marketing automation software.
Being constrained by limited budgets, small IT infrastructure, and staff, SMEs look for flexible, scalable, and cost-effective solutions. Hence, SMEs increasingly adopt cloud-based marketing automation solutions to optimize and automate customer communications and outreach.
The retail and consumer goods industry having large customer base helps in predicting the customers’ behaviors and patterns through which it provides personalized experiences to its customers. During the COVID-19 pandemic, companies were forced to close their physical retail stores and offices, and shifted to the online marketing of products and services. Therefore, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, which has been driving the demand for marketing automation software and services.
The presence of two major economies in North America: the US and Canada are expected to boost the adoption of marketing tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. According to HubSpot, 79% of marketers in North America use inbound marketing as their primary approach. This is expected to drive the demand for marketing automation software in the region. As per Statista, in 2021, North America had approximately 417 million internet users. The region accounts for the biggest online audience, which is expected to drive the demand for marketing automation software.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:
The services enables benefit the organizations by enhancing the marketing project execution and streamlining marketing operations
Services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. With the increasing adoption of marketing automation software, the need for these associated services is expected to increase among enterprises, as they reduce marketing costs, increase the overall revenue, and improve performance. In addition, marketing automation services help organizations track, evaluate, and analyze the targeted prospects and existing customers.
Scalability and cost-effectiveness are the major factors driving the adoption of cloud-based marketing automation.
While enabling companies to manage their business operations related to the creation, storage, enrichment, management, and analysis of digital assets, cloud-based marketing automation solutions can help organizations avoid costs related to hardware, physical storage, and technical staff. The cloud deployment type is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type enables users to access the software from anywhere or from any device, such as personal computers, laptops, and mobiles. Implementing the cloud-based marketing automation solution helps SMEs and large enterprises focus on their core competencies, rather than IT processes. Cloud-based marketing automation solutions help reduce the overall costs and provide highly flexible and scalable access to solutions through the IT infrastructure hosted by the cloud service provider. Hence, enterprises prefer deploying marketing automation solutions in the cloud to improve mobility and decentralize data storage and computing. Enterprises are investing more in the cloud due to the increased need to optimize deployment costs, secure critical data, and manage resources.
The automation tools enables user to reduce the amount of time spent gathering posts and increase audience engagement.
Promoting and sharing their products on social media is a simple way to improve lead generation, boost conversions, and increase sales. According to Global Web Index, 54% of social browsers use social media to research products. Thus, social media marketing tools are expected to drive the demand for marketing automation software.
The intensely competitive market scenario has encouraged SMEs to invest in automated solutions to achieve high business efficiency
Being constrained by limited budgets, small IT infrastructure, and staff, SMEs look for flexible, scalable, and cost-effective solutions. Hence, SMEs increasingly adopt cloud-based marketing automation solutions to optimize and automate customer communications and outreach.
Marketing automation in the retail and consumer goods industry has specific importance in the overall business operations and is expected to deliver a higher ROI
The retail and consumer goods industry having large customer base helps in predicting the customers’ behaviors and patterns through which it provides personalized experiences to its customers. During the COVID-19 pandemic, companies were forced to close their physical retail stores and offices, and shifted to the online marketing of products and services. Therefore, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, which has been driving the demand for marketing automation software and services.
North America to dominate the marketing automation market in 2022
The presence of two major economies in North America: the US and Canada are expected to boost the adoption of marketing tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. According to HubSpot, 79% of marketers in North America use inbound marketing as their primary approach. This is expected to drive the demand for marketing automation software in the region. As per Statista, in 2021, North America had approximately 417 million internet users. The region accounts for the biggest online audience, which is expected to drive the demand for marketing automation software.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:
- By Company Type: Tier I: 33%, Tier II: 42%, and Tier III: 25%
- By Designation: C-Level: 36%, D-Level: 45%, and Others: 19%
- By Region: North America: 42%, Europe: 35%, APAC: 15%, Row: 8%
The report profiles the following key vendors:
- Adobe (US)
- IBM (US)
- Oracle (US)
- Salesforce (US)
- Microsoft (US)
- HubSpot (US)
- Keap (US)
- Thryv (US)
- Sendinblue (France)
- Teradata (US)
- Act-On Software (US)
- ActiveCampaign(US)
- SAS (US)
- GetResponse (Poland)
- SharpSpring (US)
- ClickDimensions (US)
Research Coverage
- The report segments the marketing automation market by automation component (software, and services), deployment type(on-premises, cloud), application(campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications), organization size (SMEs, large enterprises), vertical, and regions. . The component segment includes software and services. Based on applications, the market is segmented into campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications. Based on deployment type, the market is segmented into On-premises and cloud. The market is segmented based on organization size as SMEs and large enterprises. Different Vertical using marketing automation software include BFSI, IT and telecom, retail and consumer goods, travel and hospitality, healthcare and life sciences, education, media and entertainment, manufacturing, and other Vertical.
- The geographic analysis of the marketing automation market is spread across five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Key Benefits of Buying the Report
- The report will help the market leaders/new entrants in the marketing automation market with information on the closest approximations of the revenue numbers for the overall marketing automation market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 Introduction1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered for the Study
1.4 Currency Considered
1.5 Stakeholders
1.6 Summary of Changes
2 Research Methodology
2.1 Research Data
Figure 1 Marketing Automation Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
Figure 2 Breakup of Primary Interviews: by Company Type, Designation, and Region
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 3 Data Triangulation
2.3 Market Size Estimation
Figure 4 Marketing Automation Market: Top-Down and Bottom-Up Approaches
Figure 5 Market Size Estimation Methodology - Approach 1 (Supply Side): Revenue of Marketing Automation from Vendors
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach (Supply Side): Collective Revenue of Marketing Automation Vendors
Figure 7 Market Size Estimation Methodology - Approach 2 (Demand Side): Marketing Automation Market
Figure 8 Market Size Estimation Methodology - (Supply Side): Illustration of Vendor Revenue Estimation
2.4 Market Forecast
Table 1 Factor Analysis
2.5 Company Evaluation Matrix Methodology
Figure 9 Company Evaluation Matrix: Criteria Weightage
2.6 Startup/SME Evaluation Matrix Methodology
Figure 10 Startup/SME Evaluation Matrix: Criteria Weightage
2.7 Assumptions for the Study
2.8 Limitations of the Study
3 Executive Summary
Figure 11 Marketing Automation Market: Global Snapshot, 2020-2027
Figure 12 Top-Growing Segments in the Market
Figure 13 Software Segment to Account for a Larger Market Size During the Forecast Period
Figure 14 Social Media Marketing Application to Grow at the Highest CAGR During the Forecast Period
Figure 15 Cloud Deployment Type to Grow at a Higher CAGR During the Forecast Period
Figure 16 Small and Medium-Sized Enterprises to Grow at a Higher CAGR During the Forecast Period
Figure 17 Retail and Consumer Goods Vertical to Grow at a Higher CAGR During the Forecast Period
Figure 18 North America to Account for the Largest Market Share During the Forecast Period
4 Premium Insights
4.1 Brief Overview of the Marketing Automation Market
Figure 19 Increasing Demand for Automation and Digital Marketing Platforms Driving the Growth of the Market
4.2 Market, by Component, 2022 Vs. 2027
Figure 20 Software Segment to Account for a Larger Market Share by 2027
4.3 Market, by Application, 2022 Vs. 2027
Figure 21 Lead Nurturing and Lead Scoring to Account for the Highest Market Share by 2027
4.4 Market, by Deployment Type, 2022 Vs. 2027
Figure 22 On-Premises Deployment to Account for a Larger Market Share by 2027
4.5 Market, by Organization Size, 2022 Vs. 2027
Figure 23 Large Enterprises to Account for a Larger Market Share by 2027
4.6 Market, by Vertical, 2022 Vs. 2027
Figure 24 Retail and Consumer Goods Vertical to Account for the Largest Market Share by 2027
4.7 Marketing Automation Market - Investment Scenario
Figure 25 Asia-Pacific to Emerge as the Best Market for Investment in the Next Five Years
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 26 Drivers, Restraints, Opportunities, and Challenges: Marketing Automation Market
5.2.1 Drivers
5.2.1.1 Rising Adoption of SMAC Technologies
5.2.1.2 Need for Personalized Marketing to Maximize Returns by Reaching Target Audience
5.2.1.3 Increasing Focus of Enterprises to Optimize Marketing Spending
5.2.1.4 Growing Number of Marketing Channels to Reach End Customers
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Ai and Ml
5.2.3.2 High Adoption of Marketing Automation Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Integrating Marketing Automation Software with Other Business Applications
5.2.4.2 Inconsistent Historic Data Storage Format Makes Data Processing Difficult for Marketing Automation Vendors
5.2.4.3 Selection of Relevant Marketing Automation Software and Vendors
5.3 Ecosystem
Figure 27 Marketing Automation Market: Ecosystem
5.4 Supply Chain Analysis
Figure 28 Market: Supply Chain
5.5 Key Stakeholders and Buying Criteria
5.5.1 Key Stakeholders in the Buying Process
Table 2 Key Stakeholders in the Buying Process by Top Three Industry Verticals
5.5.2 Buying Criteria
Table 3 Marketing Automation Vendors' Selection Criteria
5.6 Technological Analysis
5.6.1 Artificial Intelligence
5.6.2 Data Analytics
5.6.3 Machine Learning
5.6.4 Internet of Things
5.7 Key Conferences and Events in 2022-2023
Table 4 Marketing Automation Market: Detailed List of Conferences and Events
5.8 COVID-19 Driven Market Dynamics
5.8.1 Drivers and Opportunities
5.8.2 Restraints and Challenges
5.9 Pricing Analysis
Table 5 Hubspot: Pricing Analysis of Vendors in the Market
Table 6 Activecampaign: Pricing Analysis of Vendors in the Market
5.10 Patent Analysis
Figure 29 Number of Patents Published, 2012-2022
Figure 30 Top Five Patent Owners (Global)
Table 7 Top Ten Patent Applicants (United States)
Table 8 Marketing Automation Market: Patents Granted to Marketing Automation Vendors
5.11 Case Study Analysis
5.11.1 Case Study 1: Synchronized Marketing Capabilities and Campaign Management
5.11.2 Case Study 2: Awareness and Investment with a Successful Campaign Management
5.11.3 Case Study 3: Improved Service and Lead Management
5.11.4 Case Study 4: Better Engagement with Customers
5.11.5 Case Study 5: Delivered Consistent, Personalized Experience on Every Channel
5.12 Porter’S Five Forces Analysis
Figure 31 Market: Porter’S Five Forces Analysis
Table 9 Marketing Automation Market: Porter’S Five Forces Analysis
5.12.1 Degree of Competition
5.12.2 Bargaining Power of Suppliers
5.12.3 Bargaining Power of Buyers
5.12.4 New Entrants
5.12.5 Threat of Substitutes
5.13 Tariff and Regulatory Landscape
5.13.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 North America: List of Regulatory Bodies, Government Agencies and Other Organizations
Table 11 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Rest of World: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.13.2 Regulations
5.13.2.1 North America
5.13.2.2 Europe
5.13.2.3 Asia-Pacific
5.13.2.4 Middle East and South Africa
5.13.2.5 Latin America
6 Marketing Automation Market, by Component
6.1 Introduction
Figure 32 Services Segment to Grow at a Higher CAGR During the Forecast Period
Table 14 Market, by Component, 2017-2020 (USD Million)
Table 15 Market, by Component, 2021-2027 (USD Million)
Table 16 Component: Market, by Region, 2017-2020 (USD Million)
Table 17 Component: Market, by Region, 2021-2027 (USD Million)
6.1.1 Components: Market Drivers
6.1.2 Components: COVID-19 Impact
6.2 Software
Table 18 Software: Market, by Region, 2017-2020 (USD Million)
Table 19 Software: Market, by Region, 2021-2027 (USD Million)
6.3 Services
Table 20 Services: Market, by Region, 2017-2020 (USD Million)
Table 21 Services: Market, by Region, 2021-2027 (USD Million)
7 Marketing Automation Market, by Deployment Type
7.1 Introduction
Figure 33 Cloud Deployment to Grow at a Higher CAGR During the Forecast Period
Table 22 Market, by Deployment Type, 2017-2020 (USD Million)
Table 23 Market, by Deployment Type, 2021-2027 (USD Million)
7.1.1 Deployment Types: Market Drivers
7.1.2 Deployment Types: COVID-19 Impact
7.2 Cloud
Table 24 Cloud: Market, by Region, 2017-2020 (USD Million)
Table 25 Cloud: Market, by Region, 2021-2027 (USD Million)
7.3 On-Premises
Table 26 On-Premises: Market, by Region, 2017-2020 (USD Million)
Table 27 On-Premises: Market, by Region, 2021-2027 (USD Million)
8 Marketing Automation Market, by Application
8.1 Introduction
8.1.1 Applications: Market Drivers
8.1.2 Applications: COVID-19 Impact
Figure 34 Social Media Marketing Application to Grow at the Highest CAGR During the Forecast Period
Table 28 Market Size, by Application, 2017-2020 (USD Million)
Table 29 Market Size, by Application, 2021-2027 (USD Million)
8.2 Campaign Management
Table 30 Campaign Management: Market Size, by Region, 2017-2020 (USD Million)
Table 31 Campaign Management: Market Size, by Region, 2021-2027 (USD Million)
8.3 Email Marketing
Table 32 Email Marketing: Market Size, by Region, 2017-2020 (USD Million)
Table 33 Email Marketing: Market Size, by Region, 2021-2027 (USD Million)
8.4 Lead Nurturing and Lead Scoring
Table 34 Lead Nurturing and Lead Scoring: Market Size, by Region, 2017-2020 (USD Million)
Table 35 Lead Nurturing and Lead Scoring: Market Size, by Region, 2021-2027 (USD Million)
8.5 Social Media Marketing
Table 36 Social Media Marketing: Marketing Automation Market Size, by Region, 2017-2020 (USD Million)
Table 37 Social Media Marketing: Market Size, by Region, 2021-2027 (USD Million)
8.6 Inbound Marketing
Table 38 Inbound Marketing: Market Size, by Region, 2017-2020 (USD Million)
Table 39 Inbound Marketing: Market Size, by Region, 2021-2027 (USD Million)
8.7 Analytics and Reporting
Table 40 Analytics and Reporting: Market Size, by Region, 2017-2020 (USD Million)
Table 41 Analytics and Reporting: Market Size, by Region, 2021-2027 (USD Million)
8.8 Other Applications
Table 42 Other Applications: Market Size, by Region, 2017-2020 (USD Million)
Table 43 Other Applications: Market Size, by Region, 2021-2027 (USD Million)
9 Marketing Automation Market, by Organization Size
9.1 Introduction
9.1.1 Organization Size: Market
9.1.2 Organization Size: COVID-19 Impact
Figure 35 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Table 44 Market Size, by Organization Size, 2017-2020 (USD Million)
Table 45 Market Size, by Organization Size, 2021-2027 (USD Million)
9.2 Large Enterprises
Table 46 Large Enterprises: Market Size, by Region, 2017-2020 (USD Million)
Table 47 Large Enterprises: Market Size, by Region, 2021-2027 (USD Million)
9.3 Small and Medium-Sized Enterprises
Table 48 Small and Medium-Sized Enterprises: Market Size, by Region, 2017-2020 (USD Million)
Table 49 Small and Medium-Sized Enterprises: Market Size, by Region, 2021-2027 (USD Million)
10 Marketing Automation Market, by Vertical
10.1 Introduction
Figure 36 It and Telecom Vertical to Account for the Largest Market Size During the Forecast Period
Table 50 Market, by Vertical, 2017-2020 (USD Million)
Table 51 Market, by Vertical, 2021-2027 (USD Million)
10.1.1 Vertical: Market Drivers
10.1.2 Vertical: COVID-19 Impact
10.2 Banking, Financial Services, and Insurance
Table 52 Banking, Financial Services, and Insurance: Market, by Region, 2017-2020 (USD Million)
Table 53 Banking, Financial Services, and Insurance: Market, by Region, 2021-2027 (USD Million)
10.3 It and Telecom
Table 54 It and Telecom: Market, by Region, 2017-2020 (USD Million)
Table 55 It and Telecom: Market, by Region, 2021-2027 (USD Million)
10.4 Retail and Consumer Goods
Table 56 Retail and Consumer Goods: Marketing Automation Market, by Region, 2017-2020 (USD Million)
Table 57 Retail and Consumer Goods: Market, by Region, 2021-2027 (USD Million)
10.5 Travel and Hospitality
Table 58 Travel and Hospitality: Market, by Region, 2017-2020 (USD Million)
Table 59 Travel and Hospitality: Market, by Region, 2021-2027 (USD Million)
10.6 Healthcare and Life Sciences
Table 60 Healthcare and Life Sciences: Market, by Region, 2017-2020 (USD Million)
Table 61 Healthcare and Life Sciences: Market, by Region, 2021-2027 (USD Million)
10.7 Education
Table 62 Education: Market, by Region, 2017-2020 (USD Million)
Table 63 Education: Market, by Region, 2021-2027 (USD Million)
10.8 Media and Entertainment
Table 64 Media and Entertainment: Marketing Automation Market, by Region, 2017-2020 (USD Million)
Table 65 Media and Entertainment: Market, by Region, 2021-2027 (USD Million)
10.9 Manufacturing
Table 66 Manufacturing: Market, by Region, 2017-2020 (USD Million)
Table 67 Manufacturing: Market, by Region, 2021-2027 (USD Million)
10.10 Other Vertical
Table 68 Other Vertical: Market, by Region, 2017-2020 (USD Million)
Table 69 Other Vertical: Market, by Region, 2021-2027 (USD Million)
11 Marketing Automation Market, by Region
11.1 Introduction
Figure 37 Asia-Pacific to Show the Highest Growth Rate During the Forecast Period
Table 70 Market Size, by Region, 2017-2020 (USD Million)
Table 71 Market Size, by Region, 2021-2027 (USD Million)
11.2 North America
11.2.1 North America: Market Drivers
11.2.2 North America: COVID-19 Impact
Figure 38 North America: Market Snapshot
Table 72 North America: Marketing Automation Market Size, by Component, 2017-2020 (USD Million)
Table 73 North America: Market Size, by Component, 2021-2027 (USD Million)
Table 74 North America: Market Size, by Application, 2017-2020 (USD Million)
Table 75 North America: Market Size, by Application, 2021-2027 (USD Million)
Table 76 North America: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 77 North America: Market Size, by Organization Size, 2021-2027 (USD Million)
Table 78 North America: Market Size, by Deployment Type, 2017-2020 (USD Million)
Table 79 North America: Market Size, by Deployment Type, 2021-2027 (USD Million)
Table 80 North America: Market Size, by Vertical, 2017-2020 (USD Million)
Table 81 North America: Market Size, by Vertical, 2021-2027 (USD Million)
Table 82 North America: Market Size, by Country, 2017-2020 (USD Million)
Table 83 North America: Market Size, by Country, 2021-2027 (USD Million)
11.2.3 United States
Table 84 United States: Marketing Automation Market Size, by Organization Size, 2017-2020 (USD Million)
Table 85 United States: Market Size, by Organization Size, 2021-2027 (USD Million)
11.2.4 Canada
Table 86 Canada: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 87 Canada: Market Size, by Organization Size, 2021-2027 (USD Million)
11.3 Europe
11.3.1 Europe: Market Drivers
11.3.2 Europe: COVID-19 Impact
Table 88 Europe: Marketing Automation Market Size, by Component, 2017-2020 (USD Million)
Table 89 Europe: Market Size, by Component, 2021-2027 (USD Million)
Table 90 Europe: Market Size, by Application, 2017-2020 (USD Million)
Table 91 Europe: Market Size, by Application, 2021-2027 (USD Million)
Table 92 Europe: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 93 Europe: Market Size, by Organization Size, 2021-2027 (USD Million)
Table 94 Europe: Market Size, by Deployment Type, 2017-2020 (USD Million)
Table 95 Europe: Market Size, by Deployment Type, 2021-2027 (USD Million)
Table 96 Europe: Market Size, by Vertical, 2017-2020 (USD Million)
Table 97 Europe: Market Size, by Vertical, 2021-2027 (USD Million)
Table 98 Europe: Market Size, by Country, 2017-2020 (USD Million)
Table 99 Europe: Market Size, by Country, 2021-2027 (USD Million)
11.3.3 United Kingdom
Table 100 United Kingdom: Marketing Automation Market Size, by Organization Size, 2017-2020 (USD Million)
Table 101 United Kingdom: Market Size, by Organization Size, 2021-2027 (USD Million)
11.3.4 Germany
Table 102 Germany: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 103 Germany: Market Size, by Organization Size, 2021-2027 (USD Million)
11.3.5 France
Table 104 France: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 105 France: Market Size, by Organization Size, 2021-2027 (USD Million)
11.3.6 Italy
Table 106 Italy: Marketing Automation Market Size, by Organization Size, 2017-2020 (USD Million)
Table 107 Italy: Market Size, by Organization Size, 2021-2027 (USD Million)
11.3.7 Spain
Table 108 Spain: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 109 Spain: Market Size, by Organization Size, 2021-2027 (USD Million)
11.3.8 Rest of Europe
Table 110 Rest of Europe: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 111 Rest of Europe: Market Size, by Organization Size, 2021-2027 (USD Million)
11.4 Asia-Pacific
11.4.1 Asia-Pacific: Marketing Automation Market Drivers
11.4.2 Asia-Pacific: COVID-19 Impact
Figure 39 Asia-Pacific: Market Snapshot
Table 112 Asia-Pacific: Market Size, by Component, 2017-2020 (USD Million)
Table 113 Asia-Pacific: Market Size, by Component, 2021-2027 (USD Million)
Table 114 Asia-Pacific: Market Size, by Application, 2017-2020 (USD Million)
Table 115 Asia-Pacific: Market Size, by Application, 2021-2027 (USD Million)
Table 116 Asia-Pacific: Market Size, by Deployment Type, 2017-2020 (USD Million)
Table 117 Asia-Pacific: Market Size, by Deployment Type, 2021-2027 (USD Million)
Table 118 Asia-Pacific: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 119 Asia-Pacific: Market Size, by Organization Size, 2021-2027 (USD Million)
Table 120 Asia-Pacific: Market Size, by Vertical, 2017-2020 (USD Million)
Table 121 Asia-Pacific: Market Size, by Vertical, 2021-2027 (USD Million)
Table 122 Asia-Pacific: Market Size, by Country, 2017-2020 (USD Million)
Table 123 Asia-Pacific: Market Size, by Country, 2021-2027 (USD Million)
11.4.3 China
Table 124 China: Marketing Automation Market Size, by Organization Size, 2017-2020 (USD Million)
Table 125 China: Market Size, by Organization Size, 2021-2027 (USD Million)
11.4.4 Japan
Table 126 Japan: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 127 Japan: Market Size, by Organization Size, 2021-2027 (USD Million)
11.4.5 Australia and New Zealand
Table 128 Australia and New Zealand: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 129 Australia and New Zealand: Market Size, by Organization Size, 2021-2027 (USD Million)
11.4.6 India
Table 130 India: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 131 India: Market Size, by Organization Size, 2021-2027 (USD Million)
11.4.7 Rest of Asia-Pacific
Table 132 Rest of Asia-Pacific: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 133 Rest of Asia-Pacific Market Size, by Organization Size, 2021-2027 (USD Million)
11.5 Middle East & Africa
11.5.1 Middle East & Africa: Market Drivers
11.5.2 Middle East & Africa: COVID-19 Impact
Table 134 Middle East & Africa: Marketing Automation Market Size, by Component, 2017-2020 (USD Million)
Table 135 Middle East & Africa: Market Size, by Component, 2021-2027 (USD Million)
Table 136 Middle East & Africa: Market Size, by Application, 2017-2020 (USD Million)
Table 137 Middle East & Africa: Market Size, by Application, 2021-2027 (USD Million)
Table 138 Middle East & Africa: Market Size, by Deployment Type, 2017-2020 (USD Million)
Table 139 Middle East & Africa: Market Size, by Deployment Type, 2021-2027 (USD Million)
Table 140 Middle East & Africa: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 141 Middle East & Africa: Market Size, by Organization Size, 2021-2027 (USD Million)
Table 142 Middle East & Africa: Market Size, by Vertical, 2017-2020 (USD Million)
Table 143 Middle East & Africa: Market Size, by Vertical, 2021-2027 (USD Million)
Table 144 Middle East & Africa: Market Size, by Country, 2017-2020 (USD Million)
Table 145 Middle East & Africa: Market Size, by Country, 2021-2027 (USD Million)
11.5.3 Kingdom of Saudi Arabia
Table 146 Kingdom of Saudi Arabia: Marketing Automation Market Size, by Organization Size, 2017-2020 (USD Million)
Table 147 Kingdom of Saudi Arabia: Market Size, by Organization Size, 2021-2027 (USD Million)
11.5.4 United Arab Emirates
Table 148 United Arab Emirates: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 149 United Arab Emirates: Market Size, by Organization Size, 2021-2027 (USD Million)
11.5.5 South Africa
Table 150 South Africa: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 151 South Africa: Market Size, by Organization Size, 2021-2027 (USD Million)
11.5.6 Rest of Middle East & Africa
Table 152 Rest of Middle East & Africa: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 153 Rest of Middle East & Africa: Market Size, by Organization Size, 2021-2027 (USD Million)
11.6 Latin America
11.6.1 Latin America: Marketing Automation Market Drivers
11.6.2 Latin America: COVID-19 Impact
Table 154 Latin America: Market Size, by Component, 2017-2020 (USD Million)
Table 155 Latin America: Market Size, by Component, 2021-2027 (USD Million)
Table 156 Latin America: Market Size, by Application, 2017-2020 (USD Million)
Table 157 Latin America: Market Size, by Application, 2021-2027 (USD Million)
Table 158 Latin America: Market Size, by Deployment Type, 2017-2020 (USD Million)
Table 159 Latin America: Market Size, by Deployment Type, 2021-2027 (USD Million)
Table 160 Latin America: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 161 Latin America: Market Size, by Organization Size, 2021-2027 (USD Million)
Table 162 Latin America: Market Size, by Vertical, 2017-2020 (USD Million)
Table 163 Latin America: Market Size, by Vertical, 2021-2027 (USD Million)
Table 164 Latin America: Market Size, by Country, 2017-2020 (USD Million)
Table 165 Middle East and Africa: Marketing Automation Market Size, by Country, 2021-2027 (USD Million)
11.6.3 Brazil
Table 166 Brazil: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 167 Brazil: Market Size, by Organization Size, 2021-2027 (USD Million)
11.6.4 Mexico
Table 168 Mexico: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 169 Mexico: Market Size, by Organization Size, 2021-2027 (USD Million)
11.6.5 Rest of Latin America
Table 170 Rest of Latin America: Market Size, by Organization Size, 2017-2020 (USD Million)
Table 171 Rest of Latin America: Market Size, by Organization Size, 2021-2027 (USD Million)
12 Competitive Landscape
12.1 Introduction
Figure 40 Market Evaluation Framework, 2019-2022
12.2 Key Players’ Strategies/Right to Win
12.2.1 Overview of Strategies by Key Marketing Automation Vendors
12.3 Market Share of Top Vendors
Figure 41 Marketing Automation Market: Vendor Share Analysis
12.4 Competitive Scenario
Table 172 Market: Product Launches and Enhancements, 2020-2022
Table 173 Market: Deals, 2019-2020
12.5 Company Evaluation Quadrant
12.5.1 Stars
12.5.2 Emerging Leaders
12.5.3 Pervasive Players
12.5.4 Participants
Figure 42 Market (Global): Company Evaluation Quadrant, 2021
12.6 Company Product Footprint Analysis
Table 174 Company Application Footprint
Table 175 Company Vertical Footprint
Table 176 Company Region Footprint
Table 177 Company Footprint
12.7 SME Evaluation Quadrant
12.7.1 Progressive Companies
12.7.2 Responsive Companies
12.7.3 Dynamic Companies
12.7.4 Starting Blocks
Figure 43 Marketing Automation Market: SME Evaluation Quadrant, 2021
12.7.5 Competitive Benchmarking
Table 178 Market: Detailed List of Key Startup/SMEs
12.8 SME/Startup Product Footprint Analysis
Table 179 SME/Startup Application Footprint
Table 180 SME/Startup Vertical Footprint
Table 181 SME/Startup Region Footprint
Table 182 SME/Startup Footprint
13 Company Profiles
13.1 Introduction
(Business Overview, Products/Solutions/Services Offered, Recent Developments & Analyst's View)*
13.2 Key Companies
13.2.1 Adobe
Table 183 Adobe: Business Overview
Figure 44 Adobe: Company Snapshot
Table 184 Adobe: Products/Solutions/Services Offered
Table 185 Adobe: Product Launches and Enhancements
13.2.2 IBM
Table 186 IBM: Business Overview
Figure 45 IBM: Company Snapshot
Table 187 IBM: Products/Solutions/Services Offered
13.2.3 Oracle
Table 188 Oracle: Business Overview
Figure 46 Oracle: Company Snapshot
Table 189 Oracle: Products/Solutions/Services Offered
Table 190 Oracle: Product Launches and Enhancements
Table 191 Oracle: Deals
13.2.4 Salesforce
Table 192 Salesforce: Business Overview
Figure 47 Salesforce: Company Snapshot
Table 193 Salesforce: Products/Solutions/Services Offered
Table 194 Salesforce: Product Launches and Enhancements
Table 195 Salesforce: Deals
13.2.5 Microsoft
Table 196 Microsoft: Business Overview
Figure 48 Microsoft: Company Snapshot
Table 197 Microsoft: Products/Services/Solutions Offered
Table 198 Microsoft: Product Launches and Enhancements
13.2.6 Hubspot
Table 199 Hubspot: Business Overview
Figure 49 Hubspot: Company Snapshot
Table 200 Hubspot: Products/Solutions/Services Offered
Table 201 Hubspot: Product Launches and Enhancements
13.2.7 Keap
Table 202 Keap: Business Overview
Table 203 Keap: Products/Solutions/Services Offered
Table 204 Keap: Product Launches and Enhancements
Table 205 Keap: Deals
13.2.8 Thryv
Table 206 Thryv: Business Overview
Figure 50 Thryv: Company Snapshot
Table 207 Thryv: Solutions Offered
Table 208 Thryv: Product Launches
Table 209 Thryv: Deals
13.2.9 Sendinblue
Table 210 Sendinblue: Business Overview
Table 211 Sendinblue: Products/Solutions/Services Offered
Table 212 Sendinblue: Product Launches and Enhancements
Table 213 Sendinblue: Deals
Table 214 Sendinblue: Other Developments
13.2.10 Teradata
Table 215 Teradata: Business Overview
Figure 51 Teradata: Company Snapshot
Table 216 Teradata: Products/Solutions/Services Offered
Table 217 Teradata: Product Launches and Enhancements
Table 218 Teradata: Deals
13.2.11 Act-On Software
Table 219 Act-On Software: Business Overview
Table 220 Act-On Software: Products/Solutions/Services Offered
Table 221 Act-On Software: Product Launches and Enhancements
Table 222 Act-On Software: Deals
13.2.12 Activecampaign
Table 223 Activecampaign: Business Overview
Table 224 Activecampaign: Products/Solutions/Services Offered
Table 225 Activecampaign: Product Launches and Enhancements
13.2.13 Sas
Table 226 Sas: Business Overview
Table 227 Sas: Products/Solutions/Services Offered
Table 228 Sas: Product Launches and Enhancements
13.2.14 Getresponse
Table 229 Getresponse: Business Overview
Table 230 Getresponse: Products/Solutions/Services Offered
Table 231 Getresponse: Product Launches and Enhancements
Table 232 Getresponse: Deals
13.2.15 Sharpspring
13.2.16 Clickdimensions
13.2.17 Leadsquared
13.2.18 Zoho
13.2.19 Acoustic
13.2.20 Klaviyo
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments & Analyst's View Might Not be Captured in Case of Unlisted Companies.
13.3 SMEs
13.3.1 Omnisend
13.3.2 Drip
13.3.3 Net-Results
13.3.4 Simplycast
13.3.5 Convertkit
13.3.6 Vbout
13.3.7 Edrone
13.3.8 Ometria
13.3.9 Greenrope
13.3.10 Icontact
14 Adjacent Market
14.1 Introduction
14.1.1 Related Market
14.2 Digital Process Automation Market
Table 233 Digital Process Automation Market Size, by Component, 2016-2023 (USD Million)
Table 234 Digital Process Automation Market, by Service, 2016-2023 (USD Million)
Table 235 Digital Process Automation Market Size, by Professional Service, 2016-2023 (USD Million)
Table 236 Digital Process Automation Market Size, by Business Function, 2016-2023 (USD Million)
Table 237 Digital Process Automation Market Size, by Industry Vertical, 2016-2023 (USD Million)
Table 238 Digital Process Automation Market Size, by Deployment Type, 2016-2023 (USD Million)
Table 239 Digital Process Automation Market Size, by Organization Size, 2016-2023 (USD Million)
Table 240 Digital Process Automation Market Size, by Region, 2016-2023 (USD Million)
14.3 Digital Marketing Software Market
Table 241 Digital Marketing Software Market Size, by Component, 2015-2022 (USD Million)
Table 242 Digital Marketing Software Market Size, by Software, 2015-2022 (USD Million)
Table 243 Digital Marketing Software Market Size, by Service, 2015-2022 (USD Million)
Table 244 Digital Marketing Software Market Size, by Deployment Type, 2015-2022 (USD Million)
Table 245 Digital Marketing Software Market Size, by Organization Size, 2015-2022 (USD Million)
Table 246 Digital Marketing Software Market Size, by Industry Vertical, 2015-2022 (USD Million)
Table 247 Digital Marketing Software Market Size, by Region, 2015-2022 (USD Million)
15 Appendix
15.1 Discussion Guide
Companies Mentioned
- Acoustic
- Act-On Software
- Activecampaign
- Adobe
- Clickdimensions
- Convertkit
- Drip
- Edrone
- Getresponse
- Greenrope
- Hubspot
- IBM
- Icontact
- Keap
- Klaviyo
- Leadsquared
- Microsoft
- Net-Results
- Ometria
- Omnisend
- Oracle
- Salesforce
- SAS
- Sendinblue
- Sharpspring
- Simplycast
- Teradata
- Thryv
- Vbout
- Zoho
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 249 |
| Published | April 2022 |
| Forecast Period | 2022 - 2027 |
| Estimated Market Value ( USD | $ 5.2 Billion |
| Forecasted Market Value ( USD | $ 9.5 Billion |
| Compound Annual Growth Rate | 12.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 30 |
