China is one of the largest beer markets in the world, having an annual consumption of over 45 billion liters. This is nearly five times as much as what Germany consumes, which is the largest beer market in Europe, and twice as much as the United States alone. Beer accounts for nearly 75 percent of the total global alcohol consumption in terms of volume.
The Chinese beer market has been growing rapidly over the years, even though during the last couple of years, the volume of the overall beer sector has decreased. This decrease in total market volume is contributed to an overall reduction in production and consumption of the domestic mass-consumed beer sector.
However, the market volume is also expected to pick up in the coming years as premium and craft beer makes their mark on the beer market in China.
The author presents a complete analysis of the Chinese beer sector in its research report Beer Industry in China 2019. The report includes the following:
- Industry definition
- Industry overview
- Brief analysis of the global beer industry including market statistics, market value & volume analysis, and an industry forecast till 2020.
- Brief analysis of the Asia-Pacific beer industry including market statistics, market value & volume analysis, and an industry forecast till 2020.
- Industry analysis of the Chinese beer market through market value and market volume
- Industry segmentation
- Analysis of major distribution channels
- Market share analysis of the major players in China
- Industry forecast up to 2022.
A Porter's Five Forces Framework analysis of the Chinese beer industry is included in the report, which looks at the various competitive factors impacting the industry from all sides and how these forces affect the buyers, suppliers, and other participants of the industry. An analysis of the major industry players concludes this report on the Chinese beer industry 2019.
Table of Contents
A. Executive SummaryB. Industry Definition
Companies Mentioned
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings
- Beijing Yanjing Brewery Co., Ltd.
- Carlsberg A/S
- China Resources Enterprise
- Heineken N.V.
- Taiwan Tobacco & Liquor Corporation
- Tsingtao Brewery Company Limited