Beer Industry in Japan 2019

The Japanese beer sector is the fourth biggest beer market in the world. In recent years, the Japanese beer sector has been witnessing a slowdown in volume and sales of beer. Sales of craft beer, though, is the only exception to this otherwise stagnant market.

In June 2017, the Japanese government carried out amendments to the Liquor tax to restrict retailer discounting of alcohol. The bill brought about a sharp increase in prices, causing consumers to turn towards alternatives of beer such as non-alcoholic beer, and spirit-based ready-to-drink beverages.

This new amendment is only expected to bring about a decrease in both total retail sales and total volume of beer in Japan until 2020 at least, following which beer sales are expected to witness a slow rise.

There are three to four top players in the beer market in Japan who control nearly 95 percent of the entire market. Japan has till now managed to stay away from the massive consolidation going on in the global beer industry. Many of the leading players are offering premium beers, but most remain focused on the sale of mass-market products.

In this challenging industry scenario, the author presents a complete analysis of the Japanese beer sector in its research report Beer Industry in Japan 2019. The report includes the following

• Industry definition
• Industry overview
• Brief analysis of the global beer industry including market statistics, market value & volume analysis, and an industry forecast till 2020.
• Brief analysis of the Asia-Pacific beer industry including market statistics, market value & volume analysis, and an industry forecast till 2020.
• Industry analysis of the Japanese beer market through market value and market volume
• Industry segmentation
• Analysis of major distribution channels
• Market share analysis of the major players in Japan
• Industry forecast up to 2022.

A Porter's Five Forces Framework analysis of the Japanese beer industry is included in the report, which looks at the various competitive factors impacting the industry from all sides and how these forces affect the buyers, suppliers, and other participants of the industry. An analysis of the major industry players concludes this report on the Japanese beer industry 2019.