The global market for Beer was valued at US$658.4 Billion in 2024 and is projected to reach US$754.1 Billion by 2030, growing at a CAGR of 2.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
Technological advancements have significantly impacted the beer industry, enhancing both production efficiency and product quality. Modern brewing technologies, such as automated brewing systems and advanced fermentation techniques, have allowed brewers to maintain consistency and scale production without compromising on taste. Packaging innovations, such as eco-friendly cans and resealable bottles, have improved the sustainability and convenience of beer products. The rise of e-commerce and digital platforms has also transformed the beer market, making it easier for consumers to explore and purchase a wide variety of beers online. Social media and digital marketing are playing crucial roles in brand building and consumer engagement, especially for smaller craft breweries that rely on word-of-mouth and community support.
The growth in the beer market is driven by several factors. The increasing popularity of craft beer and the premiumization trend have significantly boosted market growth, as consumers seek out unique and high-quality products. Health and wellness trends have led to the development of low-alcohol and non-alcoholic beers, appealing to health-conscious consumers and expanding the market's reach. The global expansion of beer culture, driven by travel and the influence of international cuisine, has introduced consumers to new styles and flavors, fueling demand for diverse beer offerings. Additionally, sustainability initiatives within the industry, including the use of renewable energy in brewing processes and recyclable packaging, resonate with environmentally conscious consumers. Innovations in product formulation, such as gluten-free and organic beers, cater to specific dietary preferences and needs. Furthermore, the rise of experiential marketing, including brewery tours and beer festivals, enhances consumer engagement and brand loyalty, driving further market expansion. These factors collectively contribute to the dynamic and evolving landscape of the beer market, ensuring its continued growth and innovation.
Global Beer Market - Key Trends and Drivers Summarized
Beer, one of the oldest and most widely consumed alcoholic beverages globally, continues to hold a significant place in the social and cultural fabric of many societies. The beer market is incredibly diverse, encompassing a wide range of styles, flavors, and brewing techniques. From mass-produced lagers to craft brews, the variety available caters to all tastes and preferences. The rise of craft breweries has been a notable trend, with consumers showing increasing interest in locally produced, artisanal beers that offer unique flavor profiles and brewing methods. This shift towards craft beer has also led to the resurgence of traditional brewing techniques and the introduction of new, experimental ingredients. The beer market's evolution is also marked by a growing emphasis on premiumization, with consumers willing to pay more for high-quality, distinctive beers.Technological advancements have significantly impacted the beer industry, enhancing both production efficiency and product quality. Modern brewing technologies, such as automated brewing systems and advanced fermentation techniques, have allowed brewers to maintain consistency and scale production without compromising on taste. Packaging innovations, such as eco-friendly cans and resealable bottles, have improved the sustainability and convenience of beer products. The rise of e-commerce and digital platforms has also transformed the beer market, making it easier for consumers to explore and purchase a wide variety of beers online. Social media and digital marketing are playing crucial roles in brand building and consumer engagement, especially for smaller craft breweries that rely on word-of-mouth and community support.
The growth in the beer market is driven by several factors. The increasing popularity of craft beer and the premiumization trend have significantly boosted market growth, as consumers seek out unique and high-quality products. Health and wellness trends have led to the development of low-alcohol and non-alcoholic beers, appealing to health-conscious consumers and expanding the market's reach. The global expansion of beer culture, driven by travel and the influence of international cuisine, has introduced consumers to new styles and flavors, fueling demand for diverse beer offerings. Additionally, sustainability initiatives within the industry, including the use of renewable energy in brewing processes and recyclable packaging, resonate with environmentally conscious consumers. Innovations in product formulation, such as gluten-free and organic beers, cater to specific dietary preferences and needs. Furthermore, the rise of experiential marketing, including brewery tours and beer festivals, enhances consumer engagement and brand loyalty, driving further market expansion. These factors collectively contribute to the dynamic and evolving landscape of the beer market, ensuring its continued growth and innovation.
Report Scope
The report analyzes the Beer market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments
Type (Lager, Ale, Malt, Stout & Porter, Other Types); Category (Premium, Super Premium, Popular Price); Packaging Material (Glass, Metal Can, PET Bottle, Other Packaging Materials).Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.Key Insights:
- Market Growth: Understand the significant growth trajectory of the Lager Beer segment, which is expected to reach US$379.9 Billion by 2030 with a CAGR of a 2.7%. The Ale Beer segment is also set to grow at 2.3% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $176.6 Billion in 2024, and China, forecasted to grow at an impressive 3.7% CAGR to reach $145.7 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Beijing Enterprises Holdings Limited, Carlsberg Breweries A/S, Diageo PLC, Dogfish Head Craft Brewery Inc., Heineken NV and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Beer Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Beer Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Beer Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Some of the 309 major companies featured in this Beer market report include:
- Beijing Enterprises Holdings Limited
- Carlsberg Breweries A/S
- Diageo PLC
- Dogfish Head Craft Brewery Inc.
- Heineken NV
- Sierra Nevada Brewing Co.
- Squatters Pub
- The Boston Beer Co., Inc.
- United Breweries Ltd.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Beijing Enterprises Holdings Limited
- Carlsberg Breweries A/S
- Diageo PLC
- Dogfish Head Craft Brewery Inc.
- Heineken NV
- Sierra Nevada Brewing Co.
- Squatters Pub
- The Boston Beer Co., Inc.
- United Breweries Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 508 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 658.4 Billion |
| Forecasted Market Value ( USD | $ 754.1 Billion |
| Compound Annual Growth Rate | 2.3% |
| Regions Covered | Global |
