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Virtual Private Network (VPN) - Global Strategic Business Report

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    Report

  • 688 Pages
  • April 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4845864
The global market for Virtual Private Network (VPN) was valued at US$58.6 Billion in 2024 and is projected to reach US$116.0 Billion by 2030, growing at a CAGR of 12.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Virtual Private Network (VPN) market.

Global Virtual Private Network (VPN) Market - Key Trends and Drivers Summarized

A Virtual Private Network (VPN) is a technology that creates a safe and encrypted connection over a less secure network, such as the internet. VPN technology was primarily developed to allow remote users and branch offices to access corporate applications and resources securely. The use of VPNs extends to individual users who utilize the services to secure their private browsing habits from their ISPs, while gaining over geo-restrictions and censorship, thus enhancing their privacy and security on the internet. VPNs encrypt the user's internet traffic and disguise their online identity, making it more difficult for third parties to track their activities or steal data. The system operates by routing the device’s internet connection through the VPN’s private server rather than the user's internet service provider (ISP), thereby masking data transmissions, the user's IP address, and location.

The application of VPNs has expanded beyond corporate settings to personal consumer use due to growing concerns about personal privacy and security, particularly in public Wi-Fi networks. This shift is amplified by an increase in the number of cyberattacks and data breaches that target personal information and sensitive data. VPNs are increasingly adopted by individuals looking to protect their browsing activities and personal data from prying eyes on the internet. Moreover, as global internet censorship has increased and streaming services have grown popular, VPNs have become crucial in accessing restricted websites and media from different countries. This has particularly been the case in countries with restrictive government regulations on internet access, and for people working remotely who need to access network resources securely from different parts of the world.

The growth in the VPN market is driven by several factors, including heightened public awareness of cybersecurity threats, stringent data protection regulations, and the widespread increase in remote work arrangements. The rising prevalence of cyber threats and growing concerns over digital privacy have led consumers and businesses alike to seek out VPN services. Legislative and regulatory changes such as the GDPR in Europe and similar regulations globally have compelled both corporate and individual users to adopt VPN services to ensure compliance and protect data privacy. Furthermore, the COVID-19 pandemic accelerated the adoption of remote work models, necessitating secure access to corporate networks from remote locations and thereby boosting the demand for VPNs. The increasing penetration of internet and mobile device usage in emerging markets also contributes to growth, as new users seek ways to secure their online activities.

Report Scope

The report analyzes the Virtual Private Network (VPN) market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Type (Multiprotocol Label Switching, Cloud, IP, Mobile); End-Use (BFSI, IT & Telecom, Government, Healthcare, Manufacturing, Other End-Uses).

Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Multiprotocol Label Switching segment, which is expected to reach US$57.0 Billion by 2030 with a CAGR of a 12.2%. The Cloud segment is also set to grow at 13.6% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, valued at $22.6 Billion in 2024, and China, forecasted to grow at an impressive 14.6% CAGR to reach $18.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Virtual Private Network (VPN) Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Virtual Private Network (VPN) Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Virtual Private Network (VPN) Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of players such as AT&T, Inc., BT GROUP PLC, Barracuda Networks, Inc., Check Point Software Technologies Ltd., Array Networks, Inc. and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 155 companies featured in this Virtual Private Network (VPN) market report include:

  • AT&T, Inc.
  • BT GROUP PLC
  • Barracuda Networks, Inc.
  • Check Point Software Technologies Ltd.
  • Array Networks, Inc.
  • Aloha Mobile Limited
  • ActMobile Networks, Inc.
  • Astrill Systems Corporation
  • Avast Software Sro
  • Acens Technologies SLU
  • Acevpn
  • CactusVPN Ltd.
  • Antenna Hungaria
  • Alhambra Systems, S.A.
  • Anticlockwise Pty Limited

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

  • Tariff-adjusted market forecasts by region and segment
  • Analysis of cost and supply chain implications by sourcing and trade exposure
  • Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

  • Finalized tariff impacts and new trade agreement effects
  • Updated projections reflecting global sourcing and cost shifts
  • Expanded country-specific coverage across the industry

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • An Introduction to Virtual Private Network (VPN)
  • Types of VPNs
  • Global Market for Virtual Private Network (VPN): Prospects & Outlook
  • The Importance of VPNs
  • Hardware Captures a Significant Share of VPN Market
  • MPLS Segment Leads the VPN Market
  • Large Enterprises Capture Major Market Share
  • Global SSL VPN Market by Enterprise Size (in %)
  • Cloud VPN Market: A High Growth Segment
  • BFSI: The Major End Use Segment
  • Developed Regions Lead, Developing Economies to Spearhead Future Growth
  • The Future of VPN Technology
  • Competition
  • Comparative Review of Top Virtual Private Networks
  • World Brands
  • Recent Market Activity
  • Virtual Private Network (VPN) - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Transforming the Way Users Browse the Internet, VPNs Continue to Gain Prominence for Businesses & Consumers Alike
  • VPN Usage Statistics: An Overview
  • Global VPN User Base Breakdown (in %) by Gender
  • Global VPN User Base Breakdown (in %) by Age Group
  • Growing Threat of Cyberattacks and Data Breaches Spurs Adoption of VPNs
  • Average Annual Cost of Cybercrime (in US$ Million) by Industry
  • Average Cost of Cyberattacks (in US$ Thousand) by Type
  • Implementation of Effective Security Solutions Highly Critical to Prevent Hacks
  • Notable Future Trends in Enterprise VPNs
  • Internet Opens Up a Range of Online Security Issues, Bringing to Light the Importance of Secure Access to Networks
  • Percentage Penetration Rate (%) of Internet Users by Region
  • Number of Internet Users Worldwide (in Billions)
  • Breakdown of Internet Users (in %) by Region
  • Digital Transformation of Businesses and Changing Work Cultures Accelerate VPN Adoption
  • Global Digital Transformation Spending (In US$ Billion) for Years 2017 through 2023
  • VPN Rides the Wave of Transforming Workplace Norms
  • Global Enterprise Mobility Market (in US$ Billion) for the Years 2019, 2022, and 2025
  • Security Issues Concerning BYOD Adoption in Businesses Drive VPN Adoption: % of Businesses Citing an Issue as a Security Concern
  • Rapid Growth of Media Streaming Services Leads to an Increase in VPN Adoption
  • Entertainment Emerges as a Key Reason Driving VPN Usage: % of VPN Users Citing the Reason for Using VPN Services
  • Global OTT Market Revenues (in US$ Billion) by Segment for the Years 2019 & 2025
  • % of VPN Users Frequently Accessing TV Streaming Services by Service
  • VPN Bypasses to Drive Adoption among Private Consumers
  • Rise in Remote/Online Education Raises Concerns over Security and Privacy, Benefiting VPNs
  • Global E-Learning Market Size in US$ Million by Region/Country for 2020 & 2027
  • A Glance at Popular VPNs for College Institutions
  • Need for Enhanced Mobile Security Boosts Mobile VPN Market
  • Smartphone VPN: Providing Secure & Reliable Internet Connectivity for Smartphones
  • Rising Smartphone Usage Enhances Need for Secure Access to Online Services: Penetration Rate of Smartphones as a % of Total Population: 2016-2021
  • Cloud VPN Market Poised to Grow at a High Rate
  • Site-to-Site VPN Market Benefits from Rising Enterprise Investments into Networking Solutions
  • Anonymity and Privacy Advantages Drive Adoption of VPNs among Consumers
  • Small Businesses Poised to Benefit from VPN Adoption
  • OpenVPN Access Server Facilitates Faster VPN Deployment
  • Promise of Better Security Supports Adoption of VPN in BFSI Sector
  • Government Agencies Struggle with Legacy VPNs
  • Use of VPN among Healthcare & Emergency Service Providers on the Rise
  • Telecommunication Industry Makes Use of VPN Capabilities
  • VPN Holds Potential as Digital Marketing Tool
  • How VPN Helps in Protecting Online Privacy
  • Key Security and Performance Challenges of VPNs
  • Common Problems and Vulnerabilities Related to Deployment of VPN Services
  • VPNs May Fall Short in Protecting Against Current Sophisticated Cyberattacks
  • Emergence of Alternatives Threatens VPN
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Virtual Private Network (VPN) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 2: World Historic Review for Virtual Private Network (VPN) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 3: World 13-Year Perspective for Virtual Private Network (VPN) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2017, 2025 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Multiprotocol Label Switching by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 5: World Historic Review for Multiprotocol Label Switching by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 6: World 13-Year Perspective for Multiprotocol Label Switching by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 8: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 9: World 13-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for IP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 11: World Historic Review for IP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 12: World 13-Year Perspective for IP by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 14: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 15: World 13-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 17: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 18: World 13-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 20: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 21: World 13-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Government by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 23: World Historic Review for Government by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 24: World 13-Year Perspective for Government by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 25: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 26: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 27: World 13-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 28: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 29: World Historic Review for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 30: World 13-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 31: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • Table 32: World Historic Review for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2017 through 2023 and % CAGR
  • Table 33: World 13-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2017, 2025 & 2030
  • Table 34: World Virtual Private Network (VPN) Market Analysis of Annual Sales in US$ Thousand for Years 2017 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
CANADA
JAPAN
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • Market Overview
  • Internet Penetration Rate (In %) for the Years 2015-2020
  • An Overview of Prominent VPN Providers in Japan
CHINA
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • China's ‘Great Firewall’ Augments Demand for VPN
  • List of Popular VPN Vendors in China
  • Hong Kong: Enactment of New National Security Law Spurs Interest in VPN Services
EUROPE
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • Mobile VPN Gains Traction
  • Cloud Migration and Multi-site Connectivity Sustain Demand for MPLS VPN Solutions
  • Competitive Landscape
  • A Peek into Select Popular VPN Services in Europe
FRANCE
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
GERMANY
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
ITALY
UNITED KINGDOM
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
AUSTRALIA
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
INDIA
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
  • Relaxed VPN Norms for IT and ITeS Companies Amidst Coronavirus Outbreak
  • Select Popular VPN Services in India
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Virtual Private Network (VPN) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AT&T, Inc.
  • BT GROUP PLC
  • Barracuda Networks, Inc.
  • Check Point Software Technologies Ltd.
  • Array Networks, Inc.
  • Aloha Mobile Limited
  • ActMobile Networks, Inc.
  • Astrill Systems Corporation
  • Avast Software Sro
  • Acens Technologies SLU
  • Acevpn
  • CactusVPN Ltd.
  • Antenna Hungaria
  • Alhambra Systems, S.A.
  • Anticlockwise Pty Limited

Table Information