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American Whiskey Market by Type (Bourbon, Tennessee, Rye Whiskey), Geography (U.S., Canada, Mexico, U.K., Germany, France, Spain, Russia, Poland, Italy, Austria, Switzerland, Australia, Japan, China, India, Brazil, Argentina, Chile) - Forecast to 2025- Product Image
American Whiskey Market by Type (Bourbon, Tennessee, Rye Whiskey), Geography (U.S., Canada, Mexico, U.K., Germany, France, Spain, Russia, Poland, Italy, Austria, Switzerland, Australia, Japan, China, India, Brazil, Argentina, Chile) - Forecast to 2025- Product Image
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American Whiskey Market by Type (Bourbon, Tennessee, Rye Whiskey), Geography (U.S., Canada, Mexico, U.K., Germany, France, Spain, Russia, Poland, Italy, Austria, Switzerland, Australia, Japan, China, India, Brazil, Argentina, Chile) - Forecast to 2025

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  • 120 Pages
  • October 2019
  • Region: United States
  • Meticulous Market Research Pvt. Ltd.
  • ID: 4849286
UP TO OFF until Jan 10th 2025
Description Jump to:

The overall American whiskey market is expected to grow at a CAGR of 9.9% from 2019 to reach $16.8 billion by 2025. The growth in the American whiskey market is mainly attributed to the growing demand for premium American whiskeys and a rising number of super-premium and ultra-premium brands, rapid urbanization across the globe, and fast-growing cocktail market. On the other hand, stringent government rules and regulations, change in consumer preferences, and the threat of substitutes are recognized as the major hurdles to overcome.

The global American whiskey market study presents historical market data in terms of value and volume (2017 and 2018), estimated current data (2019), and forecasts for 2025-by type (Bourbon, Tennessee, Rye Whiskey), and geography. The study also evaluates industry competitors and analyzes the market at the regional and country level.

The bourbon whiskey segment is estimated to command the largest share of the American whiskey market in 2019. The largest share of this segment is due to huge demand from international adult consumers and more exploration of the U.S. spirits, majorly driven by their fascination with American whiskey’s heritage, as well as its mixability and versatility in cocktails. However, the Rye Whiskey market is expected to grow at the fastest CAGR during the forecast period.

An in-depth analysis of the geographical scenario of the American whiskey market provides detailed qualitative and quantitative insights about the five major geographies (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) along with the coverage of major countries in each region. North America commanded the largest share of the global American whiskey market. The consumer knowledge and their thrust to explore the different varieties of premium whiskeys are driving the demand for American whiskey in this region. However, the Asia Pacific region is slated to register the fastest growth during the forecast period, primarily due to the growing demand for premium Japanese barrel-aged whiskey, favorable trade policies, and rising demand for the highball - a mix of whiskey and soda served over ice. Increasing consumption in developing countries like India and Australia is further supporting the growth of this market in this region.

The key players operating in the global American whiskey market are Beam Suntory, Inc., Brown-Forman Corporation, Diageo PLC, Davide Campari-Milano S.p.A., Heaven Hill Brands, Micropoint Bioscience, Inc., Sazerac Company, Inc., Kirin Holdings Company Limited, and Luxco, Inc.


Table of Contents

1. Research Methodology
1.1. Research Process
1.1.1. Secondary Research
1.1.2. Primary Research
1.1.3. Market Size Estimation
2. Executive Summary
3. Market Insights
3.1. Introduction
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.1.1. Growing demand for premium American whiskeys and the rising number of super-premium and ultra-premium brands
3.2.1.2. Rapid urbanization across the globe
3.2.1.3. Fast-growing cocktail market
3.2.2. Market Challenges
3.2.2.1. Stringent government rules and regulations
3.2.2.2. Changes in consumer preferences and the threat of substitutes
3.2.3. Market Trends
3.2.3.1. Marketing strategy & promotions and new product launches
3.2.3.2. Rising export of American whiskey
4. Global American Whiskey Market, by Product Type
4.1. Introduction
4.2. Bourbon Whiskey
4.3. Tennessee Whiskey
4.4  Rye Whiskey
5. Regional Analysis
5.1. Introduction
5.2. North America
5.2.1. U.S.
5.2.2. Canada
5.2.3 Mexico
5.3. Europe
5.3.1. U.K.
5.3.2. Germany
5.3.3. France
5.3.4. Spain
5.3.5. Russia
5.3.6. Poland
5.3.7. Italy
5.3.8. Austria
5.3.9. Netherlands
5.3.10. Switzerland
5.3.11. Rest of Europe
5.4. Asia-Pacific
5.4.1. Australia
5.4.2. Japan
5.4.2. China
5.4.3. India
5.4.4. Rest of Asia
5.5. Latin America
5.5.1. Brazil
5.5.2. Argentina
5.5.3. Chile
5.5.4. Rest of Latin America
5.6 Middle East and Africa
6. Competitive Landscape
6.1. Market Share Analysis
7. Company Profiles (Business Overview, Financial Overview, Product Portfolio, Recent Developments)
7.1. Beam Suntory, Inc.
7.2. Brown-Forman Corporation
7.3. Diageo PLC
7.4. Davide Campari-Milano S.p.A.
7.5. Heaven Hill Brands
7.6. Sazerac Company, Inc.
7.7. Kirin Holdings Company, Limited
7.8. Luxco, Inc.
7.9. Castle Brands Inc.
7.10. Tuthilltown Spirits
8. Appendix
List of Tables
Table 1 Top Ten Markets for American Whiskey across the Globe, 2018
Table 2 American Whiskey Market Size, by Product Type, 2017-2025 ($Million)
Table 3 American Whiskey Market Size, by Product Type, 2017-2025 (Liters)
Table 4 Bourbon Whiskey Market Size, by Country/Region, 2019-2025 ($Million)
Table 5 Bourbon Whiskey Market Size, by Country/Region, 2019-2025 (Liters)
Table 6 Tennessee Whiskey Market Size, by Country/Region, 2019-2025 ($Million)
Table 7 Tennessee Whiskey Market Size, by Country/Region, 2019-2025 (Liters)
Table 8 Rye Whiskey Market Size, by Country/Region, 2019-2025 ($Million)
Table 9 Rye Whiskey Market Size, by Country/Region, 2019-2025 (Liters)
Table 10 North America: American Whiskey Market size, by Country, 2017-2025 ($Million)
Table 11 North America: American Whiskey Market size, by Country, 2017-2025 (Liters)
Table 12 North America: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 13 North America: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 14 U.S.: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 15 U.S.: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 16 Canada: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 17 Canada: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 18 Mexico: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 19 Mexico: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 20 Europe: American Whiskey Market size, by Country, 2017-2025 ($Million)
Table 21 Europe: American Whiskey Market size, by Country, 2017-2025 ($Million)
Table 22 Europe: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 23 Europe: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 24 U.K.: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 25 U.K.: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 26 Germany: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 27 Germany: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 28 France: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 29 France: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 30 Spain: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 31 Spain: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 32 Russia: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 33 Russia: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 34 Poland: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 35 Poland: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 36 Italy: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 37 Italy: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 38 Austria: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 39 Austria: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 40 Netherlands: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 41 Netherlands: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 42 Switzerland: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 43 Switzerland: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 44 RoE: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 45 RoE: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 46 Asia-Pacific: American Whiskey Market size, by Country, 2017-2025 ($Million)
Table 47 Asia-Pacific: American Whiskey Market size, by Country, 2017-2025 ($Million)
Table 48 Asia-Pacific: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 49 Asia-Pacific: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 50 Australia: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 51 Australia: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 52 Japan: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 53 Japan: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 54 China: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 55 China: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 56 India: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 57 India: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 58 Rest of Asia: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 59 Rest of Asia: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 60 Latin America: American Whiskey Market size, by Country, 2017-2025 ($Million)
Table 61 Latin America: American Whiskey Market size, by Country, 2017-2025 ($Million)
Table 62 Latin America: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 63 Latin America: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 64 Brazil: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 65 Brazil: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 66 Argentina: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 67 Argentina: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 68 Chile: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 69 Chile: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 70 Rest of Latin America: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 71 Rest of Latin America: American Whiskey Market size, by Product, 2017-2025 (Liters)
Table 72 Middle East & Africa: American Whiskey Market size, by Product, 2017-2025 ($Million)
Table 73 Middle East & Africa: American Whiskey Market size, by Product, 2017-2025 (Liters)
List of Figures
Figure 1 Research Process
Figure 2 Key Executives interviewed
Figure 3 Global American Whiskey Market, 2019-2025, $Million
Figure 4 Global American Whiskey Market by Type, 2019-2025, $Million
Figure 5 Global American Whiskey Market, Regional Analysis, 2018
Figure 6 Market Dynamics
Figure 7 U.S.: Share of American Whiskey by Volume, 2017
Figure 8 % of World’s Population Living in Cities (2016-2050)
Figure 9 Top American Whiskey Consumers Across the Globe
Figure 10 U.S. Spirit Export, by Value, 2017
Figure 11 North America: American Whiskey Market, by Country, $Million, 2019-2025
Figure 12 U.S.: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 13 U.S.: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 14 Canada: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 15 Canada: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 16 Mexico: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 17 Mexico: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 18 Europe: American Whiskey Market, by Country, $Million, 2019-2025
Figure 19 U.K.: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 20 U.K.: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 21 Germany: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 22 Germany: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 23 France: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 24 France: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 25 Spain: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 26 Spain: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 27 Russia: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 28 Russia: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 29 Poland: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 30 Poland: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 31 Italy: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 32 Italy: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 33 Austria: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 34 Austria: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 35 Netherlands: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 36 Netherlands: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 37 Switzerland: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 38 Switzerland: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 39 RoE: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 40 RoE: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 41 Asia-Pacific: American Whiskey Market, by Country, $Million, 2019-2025
Figure 42 Australia: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 43 Australia: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 44 Japan: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 45 Japan: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 46 China: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 47 China: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 48 India: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 49 India: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 50 Rest of Asia: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 51 Rest of Asia: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 52 Latin America: American Whiskey Market, by Country, $Million, 2019-2025
Figure 53 Brazil: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 54 Brazil: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 55 Argentina: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 56 Argentina: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 57 Chile: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 58 Chile: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 59 Rest of Latin America: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 60 Rest of Latin America: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 61 Middle East & Africa: American Whiskey Market Size, by Volume, in Liters, 2018
Figure 62 Middle East & Africa: American Whiskey Market Size, by Value, in $Million, 2019-2025
Figure 63 Global American Whiskey Market Share Analysis, by Value, 2018
Figure 64 Beam Suntory, Inc.: Financial Overview (2016-2018)
Figure 65 Brown-Forman Corporation: Financial Overview (2016-2018)
Figure 66 Diageo plc: Financial Overview (2016-2018)
Figure 67 Davide Campari-Milano S.p.A.: Financial Overview (2015-2017)
Figure 68 Kirin Holdings Company, Limited.: Financial Overview (2016-2018)
Figure 69 Castle Brands Inc.: Financial Overview (2016-2018)

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Companies Mentioned

  • Beam Suntory Inc.
  • Brown-Forman Corporation
  • Castle Brands Inc.
  • Davide Campari-Milano S.p.A.
  • Diageo PLC
  • Heaven Hill Brands
  • Kirin Holdings Company Limited
  • Luxco Inc.
  • Sazerac Company Inc.
  • Tuthilltown Spirits

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