PreK-12 Assessment Market Growing Quickly
The analyst has estimated that the total market sales of the PreK-12 assessment market reached over $2.825 billion in 2021-2022. Breaking down that figure by key segments, state level summative assessments represent 37.8% of the market, and nearly two-thirds of the market can be attributed specifically to classroom assessments. The analyst has also found that the classroom assessment segment is growing extremely quickly with a year-over-year increase of 16.1%.
The analyst also predicts total assessment sales will exceed $5 billion in 2024-2025 with classroom assessments driving the growth.
What this Report Covers
In addition to examining and determining the PreK-12 assessment market size, structure, and shares, the report also analyzes the impact of the pandemic, growth drivers, federal and state programs, state level tests and statewide vendor contracts, rethinking high school assessment, shifting testing priorities, professional learning, competency-based education, and key players in classroom assessment.
Broader social trends also examined include the pushback on the fairness and value of current testing and innovative testing models being developed as a possible solution, including state applications and piloting of through-year models; the need to address Covid related learning loss, particularly among the youngest learners; test anxieties, and the impact of teacher burnout and shortages.
Key Findings
One key finding examined in this report includes the discovery that performative assessments are proving non-viable for summative testing purposes. The analyst also reports that there is an increased demand and focus on specific student learning and assessment needs-specifically for social and emotional learning, language learning, financial literacy, computer science and civics. The report also examines the need and focus on the importance of better analytics analysis, so that data obtained from a test tells a larger story with critical context.
Key Trends Discussed
Several significant trends and developments are explored and analyzed in the report. Among them is the ongoing use of digital resources, which the analyst has estimated makes up 65.2% of the total assessment market. An estimated 87% of state-level assessments are now being digitally administered.
Companies Covered
Key companies that play a leading role in the assessment and testing market are also profiled: ACT, Amplify, Cambium Learning Group, Cognia, College Board, Curriculum Associates, Data Recognition Corp., ETS, NWEA, Pearson, Renaissance and Riverside Insights.
Table of Contents
- Methodology
- Executive Summary
- Industry Size & Structure
- Types of Tests
- Table Testing Terminology
- Impact of the Pandemic
- Growth Drivers
- Federal and State Programs
- Strong Funding Picture Drives Progress
- Table Selected Federal Funding Sources for Assessments, 2022
- Market Size
- Table PreK-12 Testing Sales, by Segment, 2018-2021 (in millions)
- Table Change in PreK-12 Testing Sales, 2019-2021
- Table Market Share, PreK-12 Testing Segments, 2018-2021
- Major Strides for Digital Infrastructure
- Statewide Goes Online; Classroom Lags Behind
- Share of Online Testing in the Assessment Market
- Table The Market for PreK-12 Online Assessments, 2020-2021 (in millions)
- Types of Tests
- State-Level Tests
- Table Statewide Vendor Contracts, Federally Mandated Summative Tests, Fall 2022
- Rise of Fall Assessments
- Balanced Assessment Systems and Innovative Pilots
- Table Leading Vendors for Federally Mandated Statewide Summative Tests, Fall 2022
- Through-Year Model Takes the Lead
- Rethinking High School Assessment
- Using College Entrance Exams for Accountability
- Changing Graduation Requirements
- Shifting Testing Priorities
- Statewide Interim and Formative Resources
- Classroom-Level Assessments
- Pandemic Leads to Strategic Change
- Embedding Assessment into Instruction
- Players in Classroom Assessment
- Importance of Professional Learning
- Assessment Market Trends
- Competency-Based Education and Performance Assessments
- Competency-Based Education
- State Supports for Local Performance Tasks
- A Focus on Early Learners
- Other Subjects of Interest
- Addressing the Whole Child
- Language Learning
- Financial Literacy
- Computer Science
- Civics
- Analytics and the Feedback Loop
- Mergers, Acquisitions, and Partnerships
- Taking a Step Back from Teacher Tests
- Competency-Based Education and Performance Assessments
- Conclusions and Outlook
- Table Projected PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)
- Table Projected Growth in PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)
- Table Projected Market Share, PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)
- Table Projected Market for PreK-12 Online Assessments, 2021-2025 (in millions)
- Table Projected Growth of PreK-12 Online Assessments, 2021-2025
- Table Projected Share of PreK-12 Online Assessments, 2021-2025 (in millions)
- Challenges Ahead
- A Potential Funding Cliff
- Teacher Shortages
- Continued Learning Loss
- Troubles Ahead for Test Prep?
- Cybersecurity Concerns
- Opportunities for Savvy Assessment Marketers
- Who's Who
- ACT
- Amplify
- Cambium Learning Group
- Cognia
- College Board
- Curriculum Associates
- Data Recognition Corp.
- ETS
- NWEA
- Pearson
- Renaissance
- Riverside Insights
Executive Summary
Learning Loss, Focus on New Innovative Testing Methods Among Drivers for Growth
The PreK-12 assessment market total sales reached close to $2.825 billion in 2021-2022, with 37.8% of the market attributable to state-level summative assessments, and almost two-thirds of the market attributable specifically to classroom assessments. The classroom segment is growing significantly, showing a year-over-year increase of 16.1%
A variety of forces are spurring growth as well as significant innovation and changes in the PreK-12 assessment market. Among the most significant are addressing learning loss, the backlash against summative testing, teacher burnout and shortages, equity issues and testing anxiety. Federal and state programs and funding are also driving growth as well Innovative assessment models, such as “through year assessment” which has already been implemented in certain states as a potentially fairer, less stressful and more useful type of assessment.
These and other timely data, projections, and analysis on the state of PreK-12 assessment and testing can be found in the just released report PreK-12 Testing Market Forecast, 2022-2023. The report provides detailed market sizing, structure and segments on the full PreK-12 assessment market, with breakdowns and analysis of shares of online testing, a special focus on state level tests and vendor contracts, classroom-level assessments, professional learning and a discussion of models for creating new innovative tests piloted around the country.
This research has found that because of several factors: the disruption to testing caused by Covid, long standing concerns over the fairness and value of testing, and technological changes, the industry is undergoing significant changes. Key ones analyzed in the report include the rise of computer-adaptive testing that offer simulations and immediate results; a scaling back of performance assessment for large scale summative purposes, and the continuing growth of digital resources, which the analyst estimates currently makes up 65.2% of the total assessment market, with an estimated 87% of state-level assessments now being digitally administered.
Other topics covered in the report include the increased focus on literacy for the youngest learners and increased demand for social-emotional learning, and language learning among other topics. Also analyzed is the ongoing need for better and more analytics to better understand the full story of the data surfaced in test results.
Finally, PreK-12 Testing Market Forecast, 2022-2023 includes an overview of the leading publishers and providers of testing materials. Covered are profiles of: ACT, Amplify, Cambium Learning Group, Cognia, College Board, Curriculum Associates, Data Recognition Corp., ETS, NWEA, Pearson, Renaissance and Riverside Insights.
Companies Mentioned
- ACT
- Amplify
- Cambium Learning Group
- Cognia
- College Board
- Curriculum Associates
- Data Recognition Corp.
- ETS
- NWEA
- Pearson
- Renaissance
- Riverside Insights
Methodology
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