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K-12 Reading Market Report, 2024

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    Report

  • 86 Pages
  • February 2024
  • Region: Global
  • SIMBA Information
  • ID: 4912349

In the K-12 Reading Market Report, 2024, the publisher provides data on the growing implementation of the Science of Reading (SoR) programs in K-12 schools. The report determined that the growing interest in SoR would likely create changes in the K-12 reading landscape and also impact future reading material purchasing. The report includes the results of an educator survey which confirms the growing trends in reading instruction and purchasing.

It provides an overview of the market for print and digital materials, the growing interest and implementation of the science of reading, policy and budget trends affecting the market, market needs, key players in the market, a competitive analysis, and the results of the educator survey of over 30,000 US reading educators, in-depth interviews with publishers and vendors, nationwide research, analysis of company presentations and public documents, third-part data from multiple industry professionals, and ongoing research with publishing industry executives, consultants, industry analysts, state education officials, local school educators, and education policy experts.

The following major categories are outlined in the report:

  • Market Overview

  • Instructional Trends

  • Policy and Budget Trends

  • Market Needs

  • Market Trends

  • Competitive Landscape

  • Teacher and Administrator Survey Results

Key trends and developments with a special focus on:

  • The Science of Reading

  • Declines in Nationwide Reading Score s

  • Literacy Gaps

  • Changes in State Policies

  • Grade Level Instructional Material Needs

  • Trends Impacting Reading Instruction

  • Vendors Utilizing SoR

  • Purchasing Trends

  • Educator Survey Results

Table of Contents


INTRODUCTION AND METHODOLOGY

METHODOLOGY
CHAPTER 1: THE SCIENCE OF READING
  • WHAT IS THE SCIENCE OF READING?
  • Contrasts with Balanced Literacy
  • Other Supports Are Needed
  • WHAT’S DRIVING ADOPTIONS OF SOR?
  • Reading Scores Still on the Decline Nationwide
  • Table 1.1. Highs and Lows in Average NAEP Reading Scores, 2004, 2008, 2012, 2020, & 2023
  • Table 1.2. Number of States/Jurisdictions with NAEP Reading Score Increases and Decreases Between 2019 and 2022
  • Literacy Gaps
  • Table 1.3. Percentage of students at or above National Assessment of Educational Progress (NAEP) Reading Achievement Levels, by Student Characteristics, Selected Years, 2015-2022 .
  • Reading Is Key to Success in School and In Life
  • Research Shows Results From SoR-Based Instruction
  • History of a Grassroots Movement
  • Table 1.4. Parents of K-5 Students’ Views About Reading, 2023
  • Challenges and Pushback
  • Is The Science of Reading Here to Stay?
  • IMPLICATIONS FOR PURCHASING
CHAPTER 2: REGULATORY AND BUDGETARY LANDSCAPE
  • STATE SCIENCE OF READING POLICIES EXPANDING RAPIDLY
  • State Laws Vary
  • Table 2.1. Elements of State Literacy Laws, 2023
  • Teacher Training and Professional Development
  • Curriculum and Instructional Materials
  • Third Grade Reading and Retention Laws
  • Screening Requirements Expand
  • Other Common Provisions
  • Most Plans Are Comprehensive
  • Timing and Progress
  • FEDERAL POLICIES AND PROGRAMS
  • DISTRICT POLICIES
  • K-12 Reading Market Report, 2024 BUDGETARY AND FINANCIAL ISSUES
  • ESSER Funding and the Cliff Ahead
  • State Funding for Reading
  • Local Funding
CHAPTER 3: MARKET NEEDS AND TRENDS
  • CORE SCIENCE OF READING INSTRUCTIONAL MATERIALS
  • Progress on Implementation
  • Basic Instructional Materials Needs
  • MIDDLE AND HIGH SCHOOL NEEDS
  • SoR Strategies for Middle Schools
  • Middle School SoR in Practice
  • SPECIFIC ELA NEEDS
  • Writing
  • Cursive Handwriting
  • Table 3.1 Number of States That Teach Cursive Writing, 2023
  • Culturally Relevant Reading Materials
  • Connections Between Reading and Other Academic Subjects
  • Higher-Interest Reading Materials
  • Table 3.2. How Often Students Read for Fun on Their Own Time, 2012, 2020, & 2023
  • Table 3.3 Reading Enjoyment and Habits of Children 6-17, Select Years, 2010-2022
  • Table 3.4. Bachelor’s Degrees Conferred by Postsecondary Institutions, by Select Fields of Study, 2016/17 - 2020/21
  • Dyslexia and Language Impairment
  • Table 3.5. State Dyslexia Policies, 2023
  • Media Literacy
  • Table 3.6. State Media Literacy Legislation, March 2023
  • Social-Emotional Learning
  • TUTORING, AFTER SCHOOL, AND SUMMER PROGRAMS
  • ROLE OF DIGITAL IN READING AND ENGLISH LANGUAGE ARTS
  • POLITICAL DIVISIONS AND THE IMPACT ON READING
  • Book Ban Statistics
  • Table 3.7. Book Bans by State
  • Table 3.8. Subject Matter of Banned Content (874 unique titles banned July 1, 2022-December 1, 2022)
  • Curricular Censorship
  • What It Means for Vendors
  • HOMING IN ON WHAT WORKS
  • K-12 Reading Market Report, 2024
CHAPTER 4: COMPETITIVE LANDSCAPE
  • DISTRICT USAGE OF SOR-BASED INSTRUCTIONAL MATERIALS
  • Table 4.1. Standards Alignment of ELA Materials, Recommended/Required Versus Regularly Used .
  • Table 4.2. Use of Standards-Aligned Materials in English Language Arts, 2019-2022
  • BRINGING MATERIALS INTO ALIGNMENT WITH THE SCIENCE OF READING
  • Progress Toward Alignment
  • Table 4.3. Share of ELA Materials, by EdReports Alignment Rating, 2022 Edition and Earlier
  • VENDORS OF SOR INSTRUCTIONAL MATERIALS
  • TEACHER TRAINING AND PROFESSIONAL DEVELOPMENT
  • Schools of Education
  • Training for Existing Teachers
  • Ongoing Professional Development
  • PURCHASING TRENDS
  • Table 4.4. Strategies for Reading Curriculum and Instruction Included in State Legislation, 2023
  • Most Purchasing Remains at the District Level
  • Adoption Schedules
CHAPTER 5: SURVEY RESULTS
  • WHO RESPONDED
  • KEY FINDINGS
  • CORE READING PROGRAMS
  • Figure 5.1. Most Important Attributes in a Core Reading Program, 2024
  • Figure 5.2. Core Reading Vendors and Programs Cited Most Frequently
  • ALTERNATIVES TO CORE
  • Figure 5.3. Alternatives to Core Reading Textbooks or Programs

Companies Mentioned

  • Amplify

  • Center for the Collaborative Classroom

  • Curriculum Associates

  • Great Minds

  • Heggerty

  • Houghton Mifflin Harcourt

  • Imagine Learning

  • McGraw-Hill

  • Savaas Learning

  • The Creative Curriculum

  • Zaner Bloser Literacy

Methodology

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