K-12 Instruction Material Global Market Report 2024

The K-12 instruction material market size has grown strongly in recent years. It will grow from $5.21 billion in 2023 to $5.61 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The expansion during the historical era can be credited to a surge in the need for adaptive learning, enhanced availability of educational resources, the proliferation of digital instructional materials, a rise in visual learning, and the emergence of virtual classroom training.

The K-12 instruction material market size is expected to see strong growth in the next few years. It will grow to $7.64 billion in 2028 at a compound annual growth rate (CAGR) of 8%. During the forecast period, growth can be ascribed to the escalating enrollment of international students, a burgeoning demand for online education, an increasing need for tailored instructional resources, a heightened emphasis on the professional growth of educators, and a growing appetite for blended learning solutions. Noteworthy trends anticipated in the forecast period encompass digital evolution, gamification, pioneering educational platforms, integration of robotics in education, and the proliferation of virtual classrooms.

The increasing demand for online education is expected to drive the growth of the K-12 instruction material market. Online education, which involves delivering educational content and instruction via the internet, is becoming more popular due to its flexibility, accessibility, and the advancements in technology. K-12 instructional materials play a crucial role in enhancing online education by providing structured, engaging, and flexible content that supports differentiated instruction, immediate feedback, accessibility, collaboration, and data-driven decision-making. For example, according to the World Economic Forum, online education enrollment witnessed a 32% increase in 2022, reaching 189 million from the previous year. Therefore, the rising demand for online education is fueling the expansion of the K-12 instruction material market.

Major companies in the K-12 instruction material market are focusing on developing innovative platforms, such as curriculum delivery platforms (CDP), to support adaptive learning and improve educational outcomes. These platforms offer teachers increased access to resources, including lesson plans, materials, standards maps, and pacing guides, all in one place. For instance, in April 2023, Ellipsis Education, a US-based company specializing in K-12 education, introduced the Curriculum Delivery Platform (CDP), a comprehensive online portal designed to streamline computer science teaching for K-12 educators. The CDP aims to provide teachers with everything they need to teach computer science effectively, facilitating access and navigation of courses, resources, and materials. This platform enriches the teaching experience with features such as enhanced organization, expanded resource accessibility, improved interface aesthetics, access to a standards map on the lesson-level page, and simplified navigation between courses.

In October 2021, Newsela, a US-based provider of interactive classroom integration, acquired HapYak for an undisclosed amount. This strategic acquisition represents Newsela's move to enhance its video capabilities and offer a more engaging, digital-first instructional materials solution for K-12 education. HapYak, a US-based company, specializes in providing K-12 instructive materials.

Major companies operating in the K-12 instruction material market are Pearson Plc, Follett Corp., Stride Inc., Scholastic Inc., Cengage Inc., Nord Anglia Education Ltd., TAL Education Group, McGraw-Hill Education, Educomp Solutions Ltd., Discovery Education Inc., D2L Corp., Hurix Systems Pvt. Ltd., Next Education India Pvt. Ltd., Mosaica Education Inc., Carnegie Learning Inc., Dubai International Academy - Al Barsha, Al- Jazeera Academy, Bettermarks GmbH, British International School of Jeddah, International School of London, The George Washington University Online High School, Keystone School, Grand Canyon Education Academy, The Village School, Accelerate Inc.

North America was the largest region in the K-12 instruction material market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 instruction material market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the K-12 instruction material market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

K-12 instructional material encompasses the resources and content utilized by educators to facilitate teaching and learning for students from kindergarten through 12th grade. These materials are tailored to meet educational standards and objectives, serving as a structured framework for delivering curriculum content across diverse subjects.

There are two primary types of K-12 instruction materials such as traditional and digital. Traditional materials comprise physical resources employed within the K-12 education system, including textbooks, workbooks, and printed educational materials. They encompass a range of content types and are utilized across different educational levels, from pre-primary through high school.

The K-12 instruction material market research report is one of a series of new reports that provides K-12 instruction material market statistics, including K-12 instruction material industry global market size, regional shares, competitors with a K-12 instruction material market share, detailed K-12 instruction material market segments, market trends, and opportunities, and any further data you may need to thrive in the K-12 instruction material industry. This K-12 instruction material research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The K-12 instruction material market consists sales of workbooks, STEM kits, reading materials, assessment tools, learning management systems, and science, technology, engineering, and mathematics (STEM) education software and curriculum maps. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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