India Room Air Freshener Market Overview, 2022-28

Room Air Fresheners as the term suggests, are used in a person's living room, dining room, kitchen, corporate, etc. This has been a well-settled market with the products that reach to the large consumer base. The room air freshener have been proving strong foothold in the market with a growth CAGR of above 11% over the last couple of years. This is because the increased purchasing power, improvement in living standards, emphasis on aesthetics, and exposure to internationally available air care products has broadened the scope of room air freshener market in India.

The report titled India Room Air Freshener Market Overview, 2022-2028” provides the in-depth analysis of the Indian room freshener market and its performance over the years. Air freshener in India has seen a noteworthy transformation, from a segment consisting of small, localized, unbranded players, and where traditional offerings like incense and dhoops held unrivalled monopoly in the air fragrances market to a fast-growing household accessories market, which is seeing an influx of new brands, huge investments, product innovations, and product category extensions. Rising urban as well as the youth population, heightened sense of having good quality air at homes/offices, easy availability of new products and innovations and an increase in disposable income of the Indian population are some of the major reasons that will assist in the growth of the market. Room Fresheners come in a variety of formats namely aerosol/spray, gel, electric (plug-in) diffuser, liquid diffuser, candles and many more. There is a large adaption of room fresheners over the years which have allowed number the major companies to shifting their focus to the home and commercial segments also to capture the immense market. This report provides you with the historical and forecasted performance of the market and profiles of top players in the market.

People nowadays are concerned about the quality of the air they breathe or live in. The scope of room air freshener market in India and wider consumer acceptance are perhaps the reason why all players are moving beyond conventional room fresheners and fragrances, and infusing a fresh fragrance in the air fresheners market with a gamut of scent selections and product innovations. Room Air Fresheners are more than just fragrance products be it home or office, it has bigger emotional connotations where the consumers see themselves as taking better care of their surroundings, hence the category has a lot of potential for deep penetration in these years. The residential section is one of room air freshener segment includes the products of home excluding the bathroom and kitchen. Aerosols, liquid, gel, electric/automatic, candle, etc. are used as room freshener products. These products are easily available through general retail, as the products its presence widely in every corner of the residential area. Corporate, hotels, malls, hospitals, railways, public bathrooms, theatres, government buildings & institution are the main areas of business to the business room air freshener market. Electric/automatic sprays, reed diffuser oil, refill sprays, etc. are mostly used in this section. This three room air freshener has majority of share in room air freshener market.

Major Companies

The companies have been developing themselves with a lot of many innovations and giving tough competition to each other. Odonil the brand of Dabur India Limited, Aer the brand of Godrej, Air wick the brand of Reckitt Benckiser (India) Private Limited, J.K. Helene Curtis Limited with its premium brand, Ambipur the brand of Procter & Gamble Home Products Private Limited have its huge presence in the market.

Considered in this report

• Geography: India
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28

Objective of the report

• To give detailed overview of Indian room air freshener market
• To provide the market size and the forecast of Indian room air freshener market
• To provide key details on retail and business to business segment of the market
• Markets share of the room air freshener market
• Profile of leading players in Indian room air freshener market

Scope of the report

• India air freshener market outlook
• India air freshener market size by value and forecast
• India retail air car air freshener market size by value and forecast
• India business to business air care market car air freshener market size by value and forecast
• India air freshener market share by company
• India air freshener market share by region
• India air freshener market share by product type
• India air freshener market share by application
• India air freshener market share sales channel
• India air freshener market share by tier
• India room air freshener market size by value and forecast
• India retail room air car air freshener market size by value and forecast
• India business to business room air freshener market car air freshener market size by value and forecast
• India room air freshener market share by product type
• India room air freshener market share by sales channel
• India room air freshener market share by tier
• India room air freshener market share by company
• India room air freshener market
• Product price & variant analysis - by product
• Company profile

Approach of the report:

This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analysing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Room air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.