India Car, Room & Bathroom Air Freshener Market Outlook, 2027-28

According to the report India Car, Room & Bathroom Air Freshener Market Outlook, 2027-28 the air freshener market is expected to witness prominent market growth during the upcoming timeframe. air freshener in India has seen a significant metamorphosis in recent years, from a segment consisting of small, localized, unbranded players, and where traditional offerings like incense sticks held unrivalled monopoly in the air fragrances market to a fast-growing household accessories market, which is seeing an influx of new brands, huge investments, product innovations, and product category extensions.

Consumers are getting aware of the sanitation and the freshness in their surrounding which is making them extend their foot towards the adaption of air fresheners. The numerous brands of air freshener are available in the market, each having some sort of unique feature. Variety such air freshener products that are present into the market are Spray/Aerosol, Blocks, Pocket blocks, Zippers, Electric/Automatic, Gel, liquid, Candle, etc. The number of companies is evolving in this market with their innovative products and targeting the huge consumer base with a large variety of products. This report gives detailed information along with history and forecasted data of various segments of Indian Air freshener market its performance in each category and the performances of companies in this market.

The air freshener market in India is divided into three segments such as Car, Room, and Bathroom. All three segments of this market have been giving neck to neck competition with each other. The Indian overall air freshener market has grown at a blooming double-digit rate over the years. Such a tremendous growth in the air care market in India has led the giants in the industry to join the league and compete with each other and emerge as the leader of air fresheners in India. The southern part of India has been the most active contributor in the overall growth of the market over the years where the western region will be the leading one in future. The market is then bifurcated into two more segments namely retail and business to business (institutional). As the name suggests retail distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. On the other hand Business to business are the type of channels which include Corporate, Hotels, malls, hospitals, railways, public bathrooms, theatres, gov. buildings & institutions. The business to the business segment of the market at present is growing at a much faster rate as compared to the retail segment.

Major Companies

The India Air Care market has been buzzing with a lot of activity in recent times. A lot of Indians, as well as international players, have entered this nascent market with various offerings like sprays/aerosols, electric air fresheners, gels, candles, car fresheners, room and bathroom fresheners along with many innovative technologies that have kindled competition in this category. Top performing companies in this market are Dabur, Godrej, P&G, Reckitt Benckiser, S.C Johnson, JK Helen, Midas Care Pharmaceuticals, Mangalam Organic Limited, Malhotra Chemicals Limited, Cycle Agarbatti, etc with their most popular brands Odonil, Aer, Air wick, Glade, Campure, etc.

Considered in this report

• Geography: India
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28

Key points included in the report

• India air freshener market
• India car air freshener market
• India room air freshener market
• India bathroom air freshener market
• Top performing company

Aspects covered in this report

• India Air Freshener Market Outlook
• India Air Freshener Market Size By Value and Forecast
• India Retail Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Air Freshener Market Share By Company
• India Air Freshener Market Share By Region
• India Air Freshener Market Share By Product Type
• India Air Freshener Market Share By Application
• India Air Freshener Market Share Sales Channel
• India Air Freshener Market Share By Tier
• India Car Air Freshener Market Size By Value And Forecast
• India Retail Car Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Car Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Car Air Freshener Market Share By Product Type
• India Car Air Freshener Market Share By Sales Channel
• India Car Air Freshener Market Share By Tier
• India Car Air Freshener Market Share By Company
• India Room Air Freshener Market Size By Value And Forecast
• India Retail Room Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Room Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Room Air Freshener Market Share By Product Type
• India Room Air Freshener Market Share By Sales Channel
• India Room Air Freshener Market Share By Tier
• India Room Air Freshener Market Share By Company
• India Bathroom Air Freshener Market Size By Value And Forecast
• India Retail Bathroom Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Bathroom Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Bathroom Air Freshener Market Share By Product Type
• India Bathroom Air Freshener Market Share By Sales Channel
• India Bathroom Air Freshener Market Share By Tier
• India Bathroom Air Freshener Market Share By Company
• India Air Freshener Market Product Price & Variant Analysis - By Product
• India Air Freshener Market Raw Material
• India Air Freshener Market PEST Analysis
• India Air Freshener Market Import and export analysis
• India Air Freshener Market India Air Care Market Dynamics
• India Air Freshener Market Trends & Developments
• Five Force Analysis
• Company Profiles
• Strategic Recommendations

Approach of the report

The information contained in the report India Car, Room & Bathroom Air Freshener Market Outlook, 2027-28 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to car, room and bathroom air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.