The adult diapers market size was valued at $17.55 Billion in 2022 and is estimated to reach $38.15 Billion by 2032, registering a CAGR of 8.2% from 2023 to 2032.
Adult diapers are designed to mainly support adult Incontinence. These kinds of diapers are majorly worn by customers suffering from abnormal health conditions such as diarrhea, Incontinence, mobility impairment, or dementia. Increase in rate of urbanization, rise in number of aged populations with urinary Incontinence, and rapid development of healthcare sector, are some of the key factors that drive the growth of the global adult diapers market terms of value sales.
According to target customer requirements, there are different types of adult diapers available in the market such as briefs, disposable underwear, liners, under pads, and bariatric. Over the years, the global diapers market has witnessed continuous improvisation in its product offerings where some of the key manufacturers have Included specific type of fabric materials that not only assures higher absorbency rate but also makes sure the user feels comfortable while wearing it.
The global market for feminine hygiene products is growing as a result of rising personal hygiene knowledge and literacy. Both the younger and older population are now more aware of the necessity of maintaining proper personal hygiene owing to many government efforts and social media campaigns. The demand for sanitary products like adult diapers rises because of these programs and marketing efforts that improve consumer understanding and acceptance of sanitary products.
Adult diapers are one of those things that both older people and younger people need, especially if they have bladder leakage or other similar issues. Manufacturers have planned enhancements to their product offerings in terms of features and specifications in response to the significance of such hygienic items to consumers. Higher absorbency rates, smell control, and the use of premium fabric materials that Increase user comfort are just a few of the critical factors that these manufacturers have been aiming to improve. Adult diapers fuel demand within the target market owing to their significant attributes, which helps the market expand in terms of value sales.
Premiumization is the process through which manufacturers draw attention to a product's superior quality and exclusivity to boost consumer appeal. It is driven by a taste for high-quality goods and services rather than a requirement for affordable pricing. The rise in per capita Income has Increased consumers' propensity to choose high-quality products and services. Most branded adult nappies are under the premium category, which ensures Increased efficacy.
The hygiene market can be significantly impacted by consumer preferences. This is particularly valid for diapers for babies and adults. Like other consumer goods, consumers demand the design of disposable hygiene products to be more streamlined, secure, and intelligent. These trends are forcing diaper manufacturers to reconsider both baby and adult diapers. Diaper users from companies like Hello Bello and The Honest Company now Include complex, one-of-a-kind patterns. In addition to the traditional patterns featuring animals, food, and other things, there are seasonal and limited-edition patterns. Diapers can even be made in accordance with consumer preferences. The Internet of Things (IoT) has made it possible to connect everyday items use, and hygiene products are no different. Smart diapers have been launched by companies such as Pampers. For instance, Prevail, one of the key brands in the global adult diapers market, promotes its products with features such as a silky, soft outer fabric that provides a softer and comfortable fit. The product is being designed for both urinary and fecal Incontinence.
The adult diapers market is segmented on the basis of product type, end user, distribution channel and region. By product type, the adult diaper market is classified into pant type, pad type, tape type and others. Depending on end user, the market is categorized into women, men and unisex. By distribution channel, it is categorized into e-commerce and offline channel. By region, the market is analyzed in North America, Europe, Asia-Pacific and LAMEA.
Some of the major players analyzed in this report are Tykables, Drylock Technologies NV, Linette, Nobel Hygiene Pvt. Ltd., Abena A/S, Attends Healthcare Products Inc., Rearz Inc., Kimberly-Clark Corporation, P Inciple Business Enterprises, Inc. and The Procter & Gamble Company.
Adult diapers are designed to mainly support adult Incontinence. These kinds of diapers are majorly worn by customers suffering from abnormal health conditions such as diarrhea, Incontinence, mobility impairment, or dementia. Increase in rate of urbanization, rise in number of aged populations with urinary Incontinence, and rapid development of healthcare sector, are some of the key factors that drive the growth of the global adult diapers market terms of value sales.
According to target customer requirements, there are different types of adult diapers available in the market such as briefs, disposable underwear, liners, under pads, and bariatric. Over the years, the global diapers market has witnessed continuous improvisation in its product offerings where some of the key manufacturers have Included specific type of fabric materials that not only assures higher absorbency rate but also makes sure the user feels comfortable while wearing it.
The global market for feminine hygiene products is growing as a result of rising personal hygiene knowledge and literacy. Both the younger and older population are now more aware of the necessity of maintaining proper personal hygiene owing to many government efforts and social media campaigns. The demand for sanitary products like adult diapers rises because of these programs and marketing efforts that improve consumer understanding and acceptance of sanitary products.
Adult diapers are one of those things that both older people and younger people need, especially if they have bladder leakage or other similar issues. Manufacturers have planned enhancements to their product offerings in terms of features and specifications in response to the significance of such hygienic items to consumers. Higher absorbency rates, smell control, and the use of premium fabric materials that Increase user comfort are just a few of the critical factors that these manufacturers have been aiming to improve. Adult diapers fuel demand within the target market owing to their significant attributes, which helps the market expand in terms of value sales.
Premiumization is the process through which manufacturers draw attention to a product's superior quality and exclusivity to boost consumer appeal. It is driven by a taste for high-quality goods and services rather than a requirement for affordable pricing. The rise in per capita Income has Increased consumers' propensity to choose high-quality products and services. Most branded adult nappies are under the premium category, which ensures Increased efficacy.
The hygiene market can be significantly impacted by consumer preferences. This is particularly valid for diapers for babies and adults. Like other consumer goods, consumers demand the design of disposable hygiene products to be more streamlined, secure, and intelligent. These trends are forcing diaper manufacturers to reconsider both baby and adult diapers. Diaper users from companies like Hello Bello and The Honest Company now Include complex, one-of-a-kind patterns. In addition to the traditional patterns featuring animals, food, and other things, there are seasonal and limited-edition patterns. Diapers can even be made in accordance with consumer preferences. The Internet of Things (IoT) has made it possible to connect everyday items use, and hygiene products are no different. Smart diapers have been launched by companies such as Pampers. For instance, Prevail, one of the key brands in the global adult diapers market, promotes its products with features such as a silky, soft outer fabric that provides a softer and comfortable fit. The product is being designed for both urinary and fecal Incontinence.
The adult diapers market is segmented on the basis of product type, end user, distribution channel and region. By product type, the adult diaper market is classified into pant type, pad type, tape type and others. Depending on end user, the market is categorized into women, men and unisex. By distribution channel, it is categorized into e-commerce and offline channel. By region, the market is analyzed in North America, Europe, Asia-Pacific and LAMEA.
Some of the major players analyzed in this report are Tykables, Drylock Technologies NV, Linette, Nobel Hygiene Pvt. Ltd., Abena A/S, Attends Healthcare Products Inc., Rearz Inc., Kimberly-Clark Corporation, P Inciple Business Enterprises, Inc. and The Procter & Gamble Company.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the adult diapers market analysis from 2022 to 2032 to identify the prevailing adult diapers market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the adult diapers market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global adult diapers market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Pad Type
- Tape Type
- Others
- Pant Type
By End-User
- Women
- Men
- Unisex
By Distribution channel
- E-Commerce
- Offline channel
- Sub type
- Hypermarket/Supermarket
- Drug Stores and Pharmacies
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Switzerland
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- UAE
- Rest of LAMEA
Key Market Players
- Abena A/S
- Tykables
- Rearz Inc.
- Kimberly-Clark Corporation
- P Inciple Business Enterprises, Inc.
- The Procter & Gamble Company
- Linette
- Attends Healthcare Products Inc.
- Drylock Technologies NV
- Nobel Hygiene Pvt. Ltd.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ADULT DIAPERS MARKET, BY TYPE
CHAPTER 5: ADULT DIAPERS MARKET, BY END-USER
CHAPTER 6: ADULT DIAPERS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ADULT DIAPERS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Adult Diapers Market,' The adult diapers market was valued at $17.6 billion in 2022, and is estimated to reach $38.2 billion by 2032, growing at a CAGR of 8.2% from 2023 to 2032.The global adult diapers market is majorly driven by the increase in number of aging population and rise in rate of urbanization. Adult diapers designed for people suffering from severe conditions such as incontinence, mobility impairment, diarrhea, and others.
The rise in number of incontinence customers has opened immense opportunities for key adult diapers manufacturers to innovate their product offerings in terms of its absorbency level, odor control, comfortability, and skin friendliness. For instance, Kimberly-Clark, one of the key players in the global adult diapers market, has come up with a range of products targeting the women segment for light to moderate bladder leakage. This includes pad-free options like Impressa Bladder Supports to pads and liners. Similarly, Procter & Gamble launched a line of comfortable, feminine and fashionable bladder leak underwear for women.
The digitization has been enduring the trend to market personal care products such as adult diapers in various consumer goods sectors. In the recent past, the digital revolution has reached elderly and incontinence care segment as well. During the forecast period, the Internet of Things (IoT) is expected to expand into incontinence care to provide digitally enabled decision support tools as well as other care recommendations. For instance, Simavita, a technology-oriented company, has come up with wearable adult diapers under the brand name of SMARTZ. The product helps in delivering a host of wellness and wellbeing indicators including wetness, ambient temperature, pressure sore management, falls, and other such features and information to expand the presence for adult diaper. It also incorporates sensors to determine movement, temperature, and additional data to provide wellness data and trigger warning (pressure sore risks and falls).
In the recent past, there has been a rise in demand for privately labelled adult diapers. Due to the rise in prices of branded adult diapers majority of target customers for the global adult diapers market private-labelled products affordable. Thus, the availability of privately labelled products plays an influential role in driving the growth of the market during the forecast period.
Despite being more common in elderly people, urine incontinence can afflict anyone, at any age. 15% to 20% of older people experience urinary incontinence. For those who reside in nursing homes or have serious medical conditions, the numbers can reach 70%. Obesity, further pregnancies, operations, and drugs, particularly diabetic ones, frequently result in the syndrome. Cognitive deterioration and strokes are additional risk factors. There are some that are very absorbent and can be worn for extended periods of time (usually more expensive), and there are those that are less absorbent and need to be replaced more frequently (generally less expensive).
As diapers are products designed for cleanliness, there are very high criteria for their quality. Every producer must carefully follow the standards for quality that have been established. The absorbent layer of contemporary diapers is composed mostly of natural materials, including cellulose and a gelling agent. The inside lining of the nappy is made of a non-woven material called heat-bonded polypropylene through which liquid passes. Leg cuffs, a belt, and fasteners are made of polyurethane and natural rubber, and the exterior is covered in polyethylene film that resembles fabric.
Some of the major drivers driving the growth of the overall market are the rise in the number of working women, the number of older people, the surge in awareness about biodegradable diapers, and the rise in personal hygiene concerns. Adult diapers make majority of the t sectors that make up the global diaper market.
Due to the increased demand for adult diapers around the world, primarily as a result of the ageing population, some of the major players in the infant diapers have been planning to enter the global adult diapers market Procter & Gamble, for instance, declared its debut into the North American market. Under the names Always Discreet and Always Discreet Boutique, the company has promoted and sold its adult diaper goods.
Both emerging and developed countries have seen increases in internet penetration over the past few years. Manufacturers of adult diapers have started taking action to sell their product online in a far more successful way, considering macroeconomic factors such as GDP, population and disposable income. As a result, the global market for adult diapers is growing in terms of value sales as internet penetration increases.
The adult diapers market is segmented on the basis of product type, end user, distribution channel and region. By product type, the adult diapers market is classified into pant type, pad type, tape type and others. Depending on end user, the market is categorized into women, men and unisex. By distribution channel, it is categorized into e-commerce and offline channel. By region the market is analyzed in North America, Europe, Asia-Pacific and LAMEA.
Some of the major players analyzed in this report are Tykables, Drylock Technologies NV, Linette, Nobel Hygiene Pvt. Ltd., Abena A/S, Attends Healthcare Products Inc., Rearz Inc., Kimberly-Clark Corporation, Principle Business Enterprises, Inc. and The Procter & Gamble Company.
Key findings of the study
- By type, the pant type segment is estimated to witness significant growth, registering a CAGR of 7.9% during the forecast period.
- By end user, the women segment is anticipated to grow at a CAGR of 8.0% during the forecast period.
- By distribution channel, the offline channel segment is estimated to witness significant growth, registering a CAGR of 8.0% during the forecast period.
- By region, Europe was the dominant region in 2022, occupying a major share of the market.
Companies Mentioned
- Abena A/S
- Tykables
- Rearz Inc.
- Kimberly-Clark Corporation
- Principle Business Enterprises, Inc.
- The Procter & Gamble Company
- Linette
- Attends Healthcare Products Inc.
- Drylock Technologies NV
- Nobel Hygiene Pvt. Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 410 |
| Published | May 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 17.55 Billion |
| Forecasted Market Value ( USD | $ 38.15 Billion |
| Compound Annual Growth Rate | 8.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
