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The content marketing market is forecasted to grow by USD 654.78 million during 2023-2028, accelerating at a CAGR of 16.01% during the forecast period. The report on the content marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in number of users on social media, growing demand for digital magazines, and rising penetration of mobile computing devices.
The content marketing market is segmented as below:
By End-user
- Retail
- Automotive
- Financial services
- Telecom
- Others
By Platform
- Blogging
- Videos
- Infographics
- Case studies
- Others
By Objective
- Lead generation
- Brand awareness
- Thought leadership
- Others
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
The report on the content marketing market covers the following areas:
- Content marketing market sizing
- Content marketing market forecast
- Content marketing market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Platform
8 Market Segmentation by Objective
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
List of Exhibits
Executive Summary
The analyst recognizes the following companies as the key players in the global content marketing market: Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC, Interact Marketing, Kenscio, and Vendasta Technologies Inc.Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is use of AI with social media management software.'
According to the report, one of the major drivers for this market is the rise in number of users on social media.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Alma Media
- Brafton Inc.
- ClearVoice Inc.
- Contentoo B.V.
- Eucalypt LLC
- Hootsuite Inc
- HubSpot Inc.
- Influence and Co.
- IZEA Worldwide Inc.
- Rock Content
- Seismic Software Inc.
- Skyword Inc.
- Sprinklr Inc.
- Upland Software Inc.
- Contently Inc.
- CoSchedule LLC
- Interact Marketing
- Kenscio
- Vendasta Technologies Inc.
