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Home Care in Tanzania

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    Report

  • 53 Pages
  • February 2025
  • Region: Tanzania
  • Euromonitor International
  • ID: 5004034
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose cheaper brands or small packs. Some consumers used eco-facing, milder or natural options for health and safety reasons. A strong local and international presence offered a broad choice to consumers.

The Home Care in Tanzania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • Country background
  • Socioeconomic trends
  • Logistics/infrastructure
  • What next for home care?
MARKET DATA
  • Table 1 Sales of Home Care by Category: Value 2019-2024
  • Table 2 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 6 Distribution of Home Care by Format: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
LAUNDRY CARE
  • 2024 Developments
  • Prospects and Opportunities
  • Category Data
  • Table 10 Sales of Laundry Care by Category: Value 2019-2024
  • Table 11 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 12 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 13 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 15 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 17 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 18 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING
  • Table 20 Sales of Dishwashing by Category: Value 2019-2024
  • Table 21 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 22 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 23 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 24 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE
  • Table 26 Sales of Surface Care by Category: Value 2019-2024
  • Table 27 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 31 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 32 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 33 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH
  • Table 34 Sales of Bleach: Value 2019-2024
  • Table 35 Sales of Bleach: % Value Growth 2019-2024
  • Table 36 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 37 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 38 Forecast Sales of Bleach: Value 2024-2029
  • Table 39 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE
  • Table 40 Sales of Toilet Care by Category: Value 2019-2024
  • Table 41 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 42 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 43 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 44 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 45 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES
  • Table 46 Sales of Polishes by Category: Value 2019-2024
  • Table 47 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 48 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 49 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 50 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 51 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE
  • Table 52 Sales of Air Care by Category: Value 2019-2024
  • Table 53 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 54 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 55 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 56 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 57 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES
  • Table 58 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 59 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 60 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 61 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 62 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029