The Global Kombucha Market size is expected to reach $9.3 billion by 2031, rising at a market growth of 15.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 3,506.3 hundred tonnes, experiencing a growth of 23.5% (2020-2023).
Kombucha has become a staple in the diets of many North Americans, supported by extensive distribution networks and a mature market landscape. Thus, North America segment captured 43.9% revenue share in the market 2023. In the terms of volume North America segment attained a volume of 1,457.8 hundred tonnes in the market 2023. According to data from the Government of Canada, the food and beverage processing sector was Canada’s largest manufacturing industry in terms of production value in 2022, with sales of produced items valued at $156.5 billion.
consumers are becoming more discerning about the ingredients in their products, preferring transparency and clean labeling. Kombucha’s simple ingredient list and natural fermentation process appeal to consumers seeking products with transparent labeling and minimal additives.
Additionally, the State Council of the People’s Republic of China states that in 2022, the value-added industrial production of the food manufacturing sector increased by 4.1 percent annually, while that of the agricultural and sideline food processing sectors increased by 3.3 percent annually.
However, Kombucha is a live, fermented beverage containing active cultures of bacteria and yeast. As a result, it has a limited shelf life compared to other non-fermented beverages. Without proper refrigeration and storage conditions, kombucha can undergo further fermentation, leading to changes in taste, carbonation levels, and potentially increased alcohol content. Hence, limited shelf life and distribution challenges hamper the market’s growth.
Kombucha has become a staple in the diets of many North Americans, supported by extensive distribution networks and a mature market landscape. Thus, North America segment captured 43.9% revenue share in the market 2023. In the terms of volume North America segment attained a volume of 1,457.8 hundred tonnes in the market 2023. According to data from the Government of Canada, the food and beverage processing sector was Canada’s largest manufacturing industry in terms of production value in 2022, with sales of produced items valued at $156.5 billion.
consumers are becoming more discerning about the ingredients in their products, preferring transparency and clean labeling. Kombucha’s simple ingredient list and natural fermentation process appeal to consumers seeking products with transparent labeling and minimal additives.
Additionally, the State Council of the People’s Republic of China states that in 2022, the value-added industrial production of the food manufacturing sector increased by 4.1 percent annually, while that of the agricultural and sideline food processing sectors increased by 3.3 percent annually.
However, Kombucha is a live, fermented beverage containing active cultures of bacteria and yeast. As a result, it has a limited shelf life compared to other non-fermented beverages. Without proper refrigeration and storage conditions, kombucha can undergo further fermentation, leading to changes in taste, carbonation levels, and potentially increased alcohol content. Hence, limited shelf life and distribution challenges hamper the market’s growth.
By Nature, Analysis
By nature, the market is segmented into organic and inorganic. The organic segment garnered 70.4% revenue share in the market in 2023. Consumers are increasingly prioritizing health and wellness, leading to a growing interest in organic and natural products.By Packaging Type Analysis
Based on packaging type, the market is bifurcated into bottle and can. In 2023, the can segment procured 27.3% revenue share in the market. Cans offer portability and convenience, making them ideal for on-the-go consumption. In the terms of volume Can segment generated a volume of 698.5 hundred tonnes in the market 2021.
By Product Analysis
On the basis of product, the market is divided into conventional and hard. The conventional segment attained 86.6% revenue share in the market in 2023. Conventional kombucha products, made with standard ingredients and traditional brewing methods, are often more familiar and accessible to consumers.By Distribution Channel Analysis
On the basis of distribution channel, the market is segmented into supermarket, health stores, online stores, and others. In 2023, the online stores segment attained 18.6% revenue share in the market. In the terms of volume Online segment attained a volume of 379.8 hundred tonnes in the market 2020.By Flavor Analysis
Based on flavor, the market is divided into flavored and non-flavored. In 2023, the flavored segment garnered 72.4% revenue share in the market. Flavored masks the tangy and acidic notes inherent in traditional kombucha, making it more palatable for consumers who may find the plain version too strong or intense.By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region generated 27.6% revenue share in the market. Europe is experiencing a growing interest in health and wellness among consumers. In the terms of volume, Europe region attained a volume of 912.6 hundred tonnes in the market 2023.List of Key Companies Profiled
- The Hain Celestial Group, Inc.
- PepsiCo, Inc. (KeVita)
- GT’s Living Foods LLC
- LIVE Soda, LLC
- Remedy Drinks
- Humm Kombucha LLC (SYSTM BRANDS, LLC)
- Kosmic Kombucha
- Unity Vibration Kombucha
- Flying Embers
- Townshend's Tea Company
Market Report Segmentation
By Nature (Volume, Hundred Tonnes, USD Billion, 2020-2031)- Organic
- Inorganic
- Bottle
- Can
- Conventional
- Hard
- Supermarket
- Health Stores
- Online Stores
- Others
- Flavored
- Non-Flavored
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Kombucha Market by Nature
Chapter 5. Global Kombucha Market by Packaging Type
Chapter 6. Global Kombucha Market by Product
Chapter 7. Global Kombucha Market by Distribution Channel
Chapter 8. Global Kombucha Market by Flavor
Chapter 9. Global Kombucha Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- The Hain Celestial Group, Inc.
- PepsiCo, Inc. (KeVita)
- GT’s Living Foods LLC
- LIVE Soda, LLC
- Remedy Drinks
- Humm Kombucha LLC (SYSTM BRANDS, LLC)
- Kosmic Kombucha
- Unity Vibration Kombucha
- Flying Embers
- Townshend's Tea Company
Methodology
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