India Hand Sanitizer Market Competition Forecast & Opportunities, 2028

The Indian hand sanitizer market is poised to exhibit a remarkable Compound Annual Growth Rate (CAGR) over the forecast period

The Indian hand sanitizer market is poised to exhibit a remarkable Compound Annual Growth Rate (CAGR) over the forecast period. Hand sanitizer, an antiseptic solution, is projected to witness heightened demand owing to increasing consumer awareness regarding sanitation and personal hygiene. Furthermore, it plays a crucial role in preventing various contagious infections, including COVID-19, norovirus, and influenza. The COVID-19 pandemic has notably elevated the importance of hand sanitizers, prompting their increased usage in public spaces, transportation hubs, healthcare facilities, and households.

Hand sanitizers, designed to cleanse and protect palms and fingers from disease-causing germs and viruses, come in liquid, foam, or gel form. They can be formulated as alcohol-based or non-alcohol-based. When soap and water are unavailable, hand sanitizers offer a convenient alternative.

As per the Department of Food and Public Distribution (DFPD) data, India's hand sanitizer production capacity has surged from a mere 1 million liters annually to 3 million liters daily, facilitated by support from Central and state governments. Sugar mills and ethanol manufacturers have responded to the Covid-19 crisis by ramping up sanitizer production. More than 900 distilleries and independent businesses have been authorized to produce hand sanitizers. In the initial five months of 2021, around 3.9 crore liters of hand sanitizer were manufactured across the country. Given the abundant supply, India has authorized hand sanitizer exports, contributing to its economic benefits. Thus, driven by increased hygiene awareness, the demand for hand sanitizers is expected to rise in India.

Market Expansion Driven by Working Population Adoption

The primary users of hand sanitizers in India are the working population, who frequently interact with others. Consequently, hand sanitizers have become a staple for preventing infections. The World Health Organization (WHO) recommends hand sanitizers for self-protection and infection control. Government initiatives, like India's Swachh Bharat Mission, combined with private organizations' campaigns to distribute hand sanitizers in public spaces, have positively impacted demand. With growing safety concerns among the working demographic, the hand sanitizer market is expanding.

Health Awareness Among Consumers as a Driving Factor

Hand hygiene, specifically hand washing or sanitizing, is a fundamental practice to ward off a range of diseases. Microbes accumulate on hands throughout the day, and contact with these germs can lead to various infections. Diseases, including COVID-19 and respiratory infections, can spread through contact. Hand sanitizers efficiently eliminate germs, making them an essential tool for maintaining germ-free hands. The rising infections from germs have heightened awareness among individuals, driving the demand for hand sanitizers in India.

Wide Range of Hand Sanitizer Products Availability

The introduction of scented hand sanitizers featuring fruit and floral fragrances, such as rose, green apple, peach, and more, has contributed to market growth. The expanding range of products and launches enhances consumer accessibility to hand sanitizers. Manufacturers offer foam and gel-based hand sanitizers in convenient sachets and small plastic bottles. Innovations like hands-free, battery-operated, and foot-operated dispensers reduce interaction and cross-contamination risks. The availability of both alcohol-based and non-alcohol-based options further augments the market's appeal, leading to its expansion.

In conclusion, driven by heightened hygiene awareness, an expanding range of products, and growing adoption among various segments of the population, the Indian hand sanitizer market is expected to flourish in the coming years.

Market Segmentation

India Hand Sanitizer Market is segmented on the basis of product type, type, pack size, end user, and distribution channel. Based on product type, the market is segmented into gel, liquid, and foam. On the basis of type, the market is segmented into alcohol-based and non-alcohol based. Based on pack size, the market is divided into small, medium, and large. On the basis of end user, the market is further segmented into healthcare, residential, HoReCa, and others (institution, commercial, etc.). Based on distribution channel, the market is segmented into pharmacies/drug stores, supermarkets/hypermarkets, departmental stores, online, and others (direct sales, distributor & dealer sales, etc.). On the basis of region, the market is divided into west, south, north, and east.

Market Players

Reckitt Benckiser (India) Private Limited (Dettol), ITC Limited (Savlon), Dabur India Limited, Hindustan Unilever Limited (Lifebuoy), The Himalaya Drug Company, Godrej Consumer Products Ltd., Pristine Care Products Private Limited (CLARUS), Raman and Weil Pvt. Ltd (Sterillium), Colgate Palmolive (India) Limited, Herbal Strategi Homecare Private Limited are the major market players in the India hand sanitizer market.

Report Scope

In this report, India hand sanitizer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

India Hand Sanitizer Market, by Product Type:

• Gel
• Liquid
• Foam

India Hand Sanitizer Market, by Type:

• Alcohol Based
• Non-Alcohol Based

India Hand Sanitizer Market, by Pack Size:

• Small
• Medium
• Large

India Hand Sanitizer Market, by End User:

• Healthcare
• Residential
• HoReCa
• Other

India Hand Sanitizer Market, by Distribution Channel:

• Pharmacies/Drug Stores
• Supermarkets/Hypermarkets
• Departmental Store
• Online
• Others

India Hand Sanitizer Market, by Geography

• West
• South
• North
• East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India hand sanitizer market.

Available Customizations

The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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