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India Hand Sanitizer Market Competition Forecast & Opportunities, 2028

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    Report

  • 85 Pages
  • September 2023
  • Region: India
  • TechSci Research
  • ID: 5010965
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The Indian hand sanitizer market is poised to exhibit a remarkable Compound Annual Growth Rate (CAGR) over the forecast period

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The Indian hand sanitizer market is poised to exhibit a remarkable Compound Annual Growth Rate (CAGR) over the forecast period. Hand sanitizer, an antiseptic solution, is projected to witness heightened demand owing to increasing consumer awareness regarding sanitation and personal hygiene. Furthermore, it plays a crucial role in preventing various contagious infections, including COVID-19, norovirus, and influenza. The COVID-19 pandemic has notably elevated the importance of hand sanitizers, prompting their increased usage in public spaces, transportation hubs, healthcare facilities, and households.

Hand sanitizers, designed to cleanse and protect palms and fingers from disease-causing germs and viruses, come in liquid, foam, or gel form. They can be formulated as alcohol-based or non-alcohol-based. When soap and water are unavailable, hand sanitizers offer a convenient alternative.

As per the Department of Food and Public Distribution (DFPD) data, India's hand sanitizer production capacity has surged from a mere 1 million liters annually to 3 million liters daily, facilitated by support from Central and state governments. Sugar mills and ethanol manufacturers have responded to the Covid-19 crisis by ramping up sanitizer production. More than 900 distilleries and independent businesses have been authorized to produce hand sanitizers. In the initial five months of 2021, around 3.9 crore liters of hand sanitizer were manufactured across the country. Given the abundant supply, India has authorized hand sanitizer exports, contributing to its economic benefits. Thus, driven by increased hygiene awareness, the demand for hand sanitizers is expected to rise in India.

Market Expansion Driven by Working Population Adoption

The primary users of hand sanitizers in India are the working population, who frequently interact with others. Consequently, hand sanitizers have become a staple for preventing infections. The World Health Organization (WHO) recommends hand sanitizers for self-protection and infection control. Government initiatives, like India's Swachh Bharat Mission, combined with private organizations' campaigns to distribute hand sanitizers in public spaces, have positively impacted demand. With growing safety concerns among the working demographic, the hand sanitizer market is expanding.

Health Awareness Among Consumers as a Driving Factor

Hand hygiene, specifically hand washing or sanitizing, is a fundamental practice to ward off a range of diseases. Microbes accumulate on hands throughout the day, and contact with these germs can lead to various infections. Diseases, including COVID-19 and respiratory infections, can spread through contact. Hand sanitizers efficiently eliminate germs, making them an essential tool for maintaining germ-free hands. The rising infections from germs have heightened awareness among individuals, driving the demand for hand sanitizers in India.

Wide Range of Hand Sanitizer Products Availability

The introduction of scented hand sanitizers featuring fruit and floral fragrances, such as rose, green apple, peach, and more, has contributed to market growth. The expanding range of products and launches enhances consumer accessibility to hand sanitizers. Manufacturers offer foam and gel-based hand sanitizers in convenient sachets and small plastic bottles. Innovations like hands-free, battery-operated, and foot-operated dispensers reduce interaction and cross-contamination risks. The availability of both alcohol-based and non-alcohol-based options further augments the market's appeal, leading to its expansion.

In conclusion, driven by heightened hygiene awareness, an expanding range of products, and growing adoption among various segments of the population, the Indian hand sanitizer market is expected to flourish in the coming years.

Market Segmentation

India Hand Sanitizer Market is segmented on the basis of product type, type, pack size, end user, and distribution channel. Based on product type, the market is segmented into gel, liquid, and foam. On the basis of type, the market is segmented into alcohol-based and non-alcohol based. Based on pack size, the market is divided into small, medium, and large. On the basis of end user, the market is further segmented into healthcare, residential, HoReCa, and others (institution, commercial, etc.). Based on distribution channel, the market is segmented into pharmacies/drug stores, supermarkets/hypermarkets, departmental stores, online, and others (direct sales, distributor & dealer sales, etc.). On the basis of region, the market is divided into west, south, north, and east.

Market Players

Reckitt Benckiser (India) Private Limited (Dettol), ITC Limited (Savlon), Dabur India Limited, Hindustan Unilever Limited (Lifebuoy), The Himalaya Drug Company, Godrej Consumer Products Ltd., Pristine Care Products Private Limited (CLARUS), Raman and Weil Pvt. Ltd (Sterillium), Colgate Palmolive (India) Limited, Herbal Strategi Homecare Private Limited are the major market players in the India hand sanitizer market.

Report Scope

In this report, India hand sanitizer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below

India Hand Sanitizer Market, by Product Type:

  • Gel
  • Liquid
  • Foam

India Hand Sanitizer Market, by Type:

  • Alcohol Based
  • Non-Alcohol Based

India Hand Sanitizer Market, by Pack Size:

  • Small
  • Medium
  • Large

India Hand Sanitizer Market, by End User:

  • Healthcare
  • Residential
  • HoReCa
  • Other

India Hand Sanitizer Market, by Distribution Channel:

  • Pharmacies/Drug Stores
  • Supermarkets/Hypermarkets
  • Departmental Store
  • Online
  • Others

India Hand Sanitizer Market, by Geography

  • West
  • South
  • North
  • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India hand sanitizer market.

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The following customization options are available for the report:
  • Detailed analysis and profiling of additional market players (up to five).


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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Brand Awareness
4.2. Sources of Awareness
4.3. Factors Influencing Purchase Decision
4.4. Challenges Faced Post Purchase
5. India Hand Sanitizer Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Gel, Liquid, Foam)
5.2.2. By Type Market Share Analysis (Alcohol Based, Non-Alcohol Based)
5.2.3. By Pack Size Market Share Analysis (Small, Medium, Large)
5.2.4. By End User Market Share Analysis (Healthcare, Residential, HoReCa, and Others (Institution, Commercial, etc.))
5.2.5. By Distribution Channel Market Share Analysis (Pharmacies/Drug Stores, Supermarkets/Hypermarkets, Departmental Stores, Online, and Others (Direct Sales, Distributor & Dealer Sales, etc.))
5.2.6. By Regional Market Share Analysis
5.2.6.1. West Market Share Analysis
5.2.6.2. South Market Share Analysis
5.2.6.3. North Market Share Analysis
5.2.6.4. East Market Share Analysis
5.2.7. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. India Hand Sanitizer Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Type Market Mapping & Opportunity Assessment
5.3.3. By Pack Size Market Mapping & Opportunity Assessment
5.3.4. By End User Market Mapping & Opportunity Assessment
5.3.5. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.6. By Regional Market Mapping & Opportunity Assessment
6. India Gel Hand Sanitizer Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Pack Size Market Share Analysis
6.2.3. By End User Market Share Analysis
6.2.4. By Distribution Channel Market Share Analysis
7. India Liquid Hand Sanitizer Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Pack Size Market Share Analysis
7.2.3. By End User Market Share Analysis
7.2.4. By Distribution Channel Market Share Analysis
8. India Foam Hand Sanitizer Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Pack Size Market Share Analysis
8.2.3. By End User Market Share Analysis
8.2.4. By Distribution Channel Market Share Analysis
9. Market Dynamics
9.1. Drivers
9.1.1. Spread of Coronavirus Infection
9.1.2. Growing Health Awareness Among Consumers
9.1.3. Increase in Consumption and Manufacturing of the Product
9.2. Challenges
9.2.1. High Competition Among Brands
9.2.2. Cause Skin Dryness and Irritation
10. Impact of COVID-19 on India Hand Sanitizer Market
10.1. Impact Assessment Model
10.1.1. Key Segments Impacted
10.1.2. Key Regions Impacted
11. Market Trends & Developments
11.1. Availability of Wide Range of Hand Sanitizer Products
11.2. Rising Consumer Spending on Health & Wellness Products
11.3. Rising Assistance Offered by Government
11.4. Increasing Awareness Regarding the Impact of Infections
11.5. Use of Eco-Friendly Sanitizers is Increasing
12. Porter’s Five Forces Model
12.1. Competitive Rivalry
12.2. Bargaining Power of Buyers
12.3. Bargaining Power of Suppliers
12.4. Threat of New Entrants
12.5. Threat of Substitutes
13. SWOT Analysis
13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats
14. Policy & Regulatory Landscape15. India Economic Profile
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Reckitt Benckiser (India) Private Limited (Dettol)
16.1.1.1. Company Details
16.1.1.2. Products & Services
16.1.1.3. Financials (As Per Availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. ITC Limited (Savlon)
16.1.2.1. Company Details
16.1.2.2. Products & Services
16.1.2.3. Financials (As Per Availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Dabur India Limited
16.1.3.1. Company Details
16.1.3.2. Products & Services
16.1.3.3. Financials (As Per Availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Hindustan Unilever Limited (Lifebuoy)
16.1.4.1. Company Details
16.1.4.2. Products & Services
16.1.4.3. Financials (As Per Availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. The Himalaya Drug Company
16.1.5.1. Company Details
16.1.5.2. Products & Services
16.1.5.3. Financials (As Per Availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Godrej Consumer Products Ltd.
16.1.6.1. Company Details
16.1.6.2. Products & Services
16.1.6.3. Financials (As Per Availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Pristine Care Products Private Limited (CLARUS)
16.1.7.1. Company Details
16.1.7.2. Products & Services
16.1.7.3. Financials (As Per Availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Raman and Weil Pvt. Ltd (Sterillium)
16.1.8.1. Company Details
16.1.8.2. Products & Services
16.1.8.3. Financials (As Per Availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Colgate Palmolive (India) Limited,
16.1.9.1. Company Details
16.1.9.2. Products & Services
16.1.9.3. Financials (As Per Availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. Herbal Strategi Homecare Private Limited
16.1.10.1. Business Overview
16.1.10.2. Company Details
16.1.10.3. Products & Services
16.1.10.4. Financials (As Per Availability)
16.1.10.5. Key Market Focus & Geographical Presence
16.1.10.6. Recent Developments
16.1.10.7. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Distribution Channel
18. About & Disclaimer
(Note: The list of companies can be customized based on requirments.)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Reckitt Benckiser (India) Private Limited (Dettol)
  • ITC Limited (Savlon)
  • Dabur India Limited
  • Hindustan Unilever Limited (Lifebuoy)
  • The Himalaya Drug Company
  • Godrej Consumer Products Ltd.
  • Pristine Care Products Private Limited (CLARUS)
  • Raman and Weil Pvt. Ltd (Sterillium)
  • Colgate Palmolive (India) Limited,
  • Herbal Strategi Homecare Private Limited