1h Free Analyst Time
The in-game advertising market is forecasted to grow by USD 6.07 bn during 2023-2028, accelerating at a CAGR of 13.87% during the forecast period. The report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.
The in-game advertising market is segmented as below:
By Platform
- Mobile
- Computing
- Console
By Type
- Static Ads
- Dynamic Ads
- Advergaming
By Geographical Landscape
- North America
- APAC
- Europe
- Middle East and Africa
- South America
The report on the in-game advertising market covers the following areas:
- In-game advertising market sizing
- In-game advertising market forecast
- In-game advertising market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
List of Exhibits
Executive Summary
The publisher recognizes the following companies as the key players in the global in-game advertising market: AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is incorporation of NLP with in-game advertising."
According to the report, one of the major drivers for this market is the increase in number of gamers and growing partnerships between advertisers and video game companies.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AdInMo Ltd.
- Adverty AB
- Alphabet Inc.
- Anzu Virtual Reality Ltd.
- Bidstack Ltd.
- Digital Turbine Inc.
- HotPlay
- InMobi Pte. Ltd.
- Landvault
- Liftoff Inc.
- Microsoft Corp.
- Motive Interactive Inc.
- Playwire LLC
- RapidFire Inc.
- Unity Software Inc.
- Verizon Communications Inc.
- WAMGROUP Spa
- WPP Plc
