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The in-game advertising (IGA) market is forecasted to grow by USD 7.49 billion during 2024-2029, accelerating at a CAGR of 15% during the forecast period. The report on the in-game advertising (IGA) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.
The in-game advertising (IGA) market is segmented as below:
By Platform
- Mobile
- Computing
- Console
By Type
- Static ads
- Dynamic ads
- Advergaming
By Geographical Landscape
- North America
- APAC
- Europe
- Middle East and Africa
- South America
The report on the in-game advertising (IGA) market covers the following areas:
- In-Game Advertising (IGA) Market sizing
- In-Game Advertising (IGA) Market forecast
- In-Game Advertising (IGA) Market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Platform
9 Market Segmentation by Type
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global in-game advertising (IGA) market: AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Technologies Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is incorporation of nlp with in-game advertising."
According to the report, one of the major drivers for this market is the increase in number of gamers and growing partnerships between advertisers and video game companies.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AdInMo Ltd.
- Adverty AB
- Alphabet Inc.
- Anzu Virtual Reality Ltd.
- Bidstack Ltd.
- Digital Turbine Inc.
- HotPlay
- InMobi Pte. Ltd.
- Landvault
- Liftoff Inc.
- Microsoft Corp.
- Motive Interactive Inc.
- Playwire LLC
- RapidFire Inc.
- Unity Technologies Inc.
- Verizon Communications Inc.
- WAMGROUP Spa
- WPP Plc
