In-Game Advertising Market Report 2026

The in-game advertising market size has grown rapidly in recent years. It will grow from $11.03 billion in 2025 to $12.5 billion in 2026 at a compound annual growth rate (CAGR) of 13.3%. The growth in the historic period can be attributed to growth of mobile gaming adoption, expansion of free-to-play game models, increasing advertiser interest in gaming audiences, rising smartphone penetration, growth of digital advertising spend.

The in-game advertising market size is expected to see rapid growth in the next few years. It will grow to $20.7 billion in 2030 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to increasing use of ai-driven ad targeting, expansion of metaverse-based advertising, rising demand for immersive brand experiences, growing integration of blockchain-based ad tracking, increasing adoption across console and pc platforms. Major trends in the forecast period include increasing adoption of programmatic in-game advertising, rising demand for dynamic and interactive ad formats, growing integration of real-time analytics, expansion of reward-based advertising models, enhanced focus on player engagement.

The increasing number of gamers is expected to further propel the growth of the in-game advertising market. The term 'gamer' refers to individuals engaging in various forms of electronic gaming, spanning from casual smartphone games to immersive console and PC gaming experiences. The expanding gamer community presents lucrative opportunities for in-game advertising, with advertisers leveraging this growing audience to implement innovative and engaging promotional strategies. According to the Australia Plays 2023 report by the Interactive Games and Entertainment Association, 81% of Australians are currently involved in video games, marking a 14% increase from the Digital Australia 2022 report two years prior. Hence, the rising number of gamers serves as a driving force for the in-game advertising market.

Leading companies in the in-game advertising market are embracing strategic partnerships, enabling advertisers to place ads within Gameloft's open-world action-adventure game Gangstar Vegas. Strategic partnerships involve leveraging the strengths and resources of collaborating companies for mutual success. For instance, in August 2023, Anzu.io, an Israel-based in-game advertising platform, announced a partnership with Gameloft SE, a France-based mobile game developer. Anzu’s non-intrusive, intrinsic in-game ads will be integrated into Gangstar Vegas, appearing in realistic locations within the virtual city, such as building sides, bus stops, and billboards. This approach enhances gameplay while preserving the player experience, offering advertisers access to a highly engaged and diverse player base on both iOS and Android versions of the game.

In March 2024, GameSquare, a US-based gaming and media company, acquired FaZe Clan for an undisclosed amount. This acquisition is intended to bolster GameSquare’s portfolio in digital media and solidify its competitive stance in both the in-game advertising and esports sectors. FaZe Clan is a US-based company specializing in in-game advertising.

Major companies operating in the in-game advertising market include Anzu Virtual Reality LTD, Electronic Arts Inc., MediaSpike Inc., ironSource LTD, Motive Interactive Inc, Playwire LLC, WPP Plc., Activision Blizzard Media LTD, Blizzard Entertainment Inc, AdInMo LTD, Flurry Inc., Bidstack LTD, HotPlay Co. LTD, Giftgaming LTD, Adscape International LLC, Admix Foods Private Limited, Adverty AB, Azerion Group N.V., GameInfluencer, Gameloft S. A., Google Inc., mKhoj Solutions Private Limited, Kargo Global LTD, Kool Things, Tracxn Technologies Private Limited, LoopMe Ltd., MobileFuse LLC, Nativex LLC.

North America was the largest region in the in-game advertising market share in 2025. The regions covered in the in-game advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the in-game advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-game advertising market includes revenues earned by entities by providing services such as interstitial ads, native banners, contextual ads, and rewarded ads to generate more mobile games and revenue by enhancing user experience. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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