United Arab Emirates Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United Arab Emirates haircare market is projected to record a CAGR of 4.2% during the forecast period, 2022-2027.

The COVID-19 pandemic had a moderate impact on consumers’ spending habits and purchase decisions of haircare category in this region; the market had witnessed a considerable slow down in growth in initial days of the pandemic owing to various governments imposing multiple measures intended to slow down spread of the COVID-19 coupled with consumers discreet of buying only extremely essential goods but, at later stages the situation improved due to increased At-home use of hair care products.

Further, in 2020 consumers spent much more time on social media and because of this, became more aware of how to correctly apply hair care products during quarantine. Indeed, many new niche products, such as Bisou hair oil and leave in masks, have grown in popularity because of this combined influence of social media, brand engagement and home seclusion.

Hair longevity of people in the United Arab Emirates is being shortened as a result of severely dry weather, excessive sun exposure, and other issues. As a result, customers in metropolitan areas are increasingly seeking alternate solutions to problems, such as hair thinning, hair loss, and scalp issues. As a result, categories that promote healthy hair, such as hair thickness, faster regrowth, damage healing, and deep feeding, have grown in popularity.

Key Market Trends

Rising Demand for Organic Hair Care Products

The United Arab Emirates hair care products market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in hair care products. A high percentage of consumers choose one brand over others based on its natural formulation. This enhanced the demand for safe, natural, and organic deodorant products in recent times. The purchases are made based on efficacy, with longer-lasting protection and clinical properties. The demand for natural ingredients is evident in the market. Thus, most companies are launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients, coupled with multi-functional properties. The key driver in the market is the desire for a presentable personal image among consumers, which also led to their awareness of personal hygiene habits. The consumer’s growing concern about their health and hygiene enhanced the demand for natural or organic products in the country. Such factors compelled manufacturers to improve their product offerings to match the dynamically changing consumer requirements.

Medicated Hair Care Products are Gaining Momentum

Consumers across the region face varied hair care-related problems, among which, hair loss and oily scalp are the most common ones. These problems are mainly due to harsh weather conditions, which lead the consumers to shampoo their hair daily, removing the natural oils present in the hair or scalp. Thus, the sebum glands produce more oil, turning the scalp oily.

This creates immense demand for damage control hair care products across the country, like shampoo, conditioner, hair oil, and diverse other hair care products. As a result, various international hair care brands, like Loreal, Procter & Gamble, captured a significant share in the segment studied by retailing a wide range of damage-control hair care products.

Scalp health is a new but significant issue among Emirati consumers, as individuals become more aware of the harmful consequences of having an unhealthy scalp. This is unsurprising, given the regions extremely hot environment and harsh sun, which causes more sebum to be produced, resulting in clogged pores, dandruff, and hair loss.

Competitive Landscape

Major players operating in the market are Proctor & Gamble Gulf, Unilever, and L’Oreal, among others. The market is highly fragmented, with the major presence of international brands that have witnessed growing popularity across countries, such as France, Germany, and South Korea. These brands have observed a significant growth in the country as well. Brands are focusing on delivering more premium products, as consumers have the capability to purchase, along with the rising consciousness pertaining to hair care.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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