The protein shampoo market size has grown strongly in recent years. It will grow from $1.96 billion in 2023 to $2.15 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth witnessed in the historic period can be attributed to factors such as heightened awareness of hair care, urbanization, the expansion of the beauty and personal care industry, a focus on health and wellness, and promotional efforts by beauty professionals.
The protein shampoo market size is expected to see strong growth in the next few years. It will grow to $3.05 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The anticipated growth in the forecast period can be attributed to a focus on natural ingredients, increased concerns about hair damage, the influence of social media, a rising aging population, and global beauty and fashion influences. Key trends expected in the forecast period include the adoption of hydrolyzed protein technologies, customization tailored to different hair types, the development of clean and sustainable formulations, the use of multi-protein blends, and formulations with scalp care properties.
The protein shampoo market is anticipated to experience growth in the foreseeable future, driven by an escalating prevalence of hair and scalp-related diseases. The rapid surge in pollution, heightened exposure of human hair to harmful chemicals, and swiftly changing weather patterns have contributed to an upswing in the incidence of hair and scalp-related diseases worldwide. Individuals affected by these conditions are investing in highly effective protein shampoo products. These formulations are known for their mild and non-irritating characteristics, aiding in the reduction of hair and scalp-related ailments. For instance, in April 2022, as reported by the International Society of Hair Restoration Surgery (ISHRS), a US-based non-profit medical organization specializing in hair loss treatment and restoration, 87.3% of men and 12.7% of women preferred surgical hair restoration procedures. This growing prevalence of hair and scalp-related diseases is anticipated to drive the demand for protein shampoo in the forecast period.
The expansion of e-commerce is poised to fuel the growth of the protein shampoo market. E-commerce, involving the online buying and selling of goods and services, facilitates the distribution and sales strategies of protein shampoo brands through promotional campaigns, partnerships with beauty influencers, and customer engagement initiatives. For example, in August 2023, according to the India Brand Equity Foundation, a company based in India focusing on equity foundation, there were 125 million online shoppers in the past three years, with expectations for this number to rise to 80 million by 2025. Consequently, the upward trajectory of e-commerce is a key factor propelling the growth of the protein shampoo market.
The prevailing trend in the protein shampoo market centers around product innovation, with major companies strategically focusing on developing novel offerings to enhance their market standing. A case in point is Medimix, the flagship brand of AVA Group, an Indian-based company specializing in protein shampoos. In May 2022, Medimix launched its Total Care Shampoo as part of its hair care portfolio. This innovative product incorporates wheat protein and a unique blend of nine natural herbs, including tea tree oil, rosemary oil, neem, and wild ginger. The formula aims to address multiple hair care needs, such as minimizing hair loss, acting as an anti-dandruff solution, and providing effective conditioning.
Prominent companies in the protein shampoo market are concentrating on introducing cutting-edge solutions, such as fluid extraction technology, to gain a competitive advantage. Fluid extraction technologies involve the use of supercritical fluids such as carbon dioxide, possessing properties of both a gas and a liquid, enabling quick diffusion and effective material dissolution. For instance, in November 2023, Hong Kong-based healthcare products company Body Aid launched the Ginger Anti-Hair Loss Shampoo and Protein Repair Conditioner. These products, manufactured in Japan, leverage high-tech fluid extraction technology to retain the active ingredients of ginger, promoting hair follicle rejuvenation within four weeks. The Ginger Anti-Hair Loss Shampoo includes nourishing elements such as zingiber officinale extracts and platycladus orientalis extracts, while the Protein Repair Conditioner complements the shampoo to provide a comprehensive hair care solution.
In July 2022, Henkel, a Germany-based beauty care brand, made an undisclosed acquisition of Shiseido's Professional hair business. This strategic move brings together two successful premium brands, creating a compelling portfolio that blends Western and Asian beauty knowledge, innovation, and education. Shiseido, a Japan-based cosmetics company known for its protein shampoo offerings, was part of this acquisition by Henkel.
Major companies operating in the protein shampoo market report are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group PLC, AstéeLauder, The Estée Lauder Companies Inc., Estee Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Shiseido Company Limited, Church & Dwight Co. Inc., Coty Inc., Sally Beauty Holdings Inc., Helen of Troy Limited, Revlon Inc., Amishi Consumer Technologies Private Limited, Edgewell Personal Care Company, Atlantic Coast Brands, Keratin Complex, Klorane, Keragreen, KAVITA HERBALS, McBride Research Laboratories Inc., PureBiology, Skin Secrets, Kohli Herbal Products, CavinKare Group, Herbario Cosmetics Private Limited, Spatz Cosmeceutical Inc.
North America was the largest region in the protein shampoo market in 2023, and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the protein shampoo market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the protein shampoo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Protein shampoos come in different types, including standard, anti-dandruff, anti-frizz, and others. Standard protein shampoos cleanse, strengthen, and enhance hair elasticity. These shampoos can contain natural and organic ingredients or chemicals. Distribution channels for protein shampoos include online platforms, hypermarkets, supermarkets, pharmaceutical and drug stores, serving end-users such as adults and children.
The protein shampoo market research report is one of a series of new reports that provides protein shampoo market statistics, including protein shampoo industry global market size, regional shares, competitors with a protein shampoo market share, detailed protein shampoo market segments, market trends and opportunities, and any further data you may need to thrive in the protein shampoo industry. This protein shampoo market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The protein shampoo market consists of sales of shampoo that contains hydrolyzed (wheat, oat, soy) protein, hydrolyzed vegetable protein, hydrolyzed keratin, and hydrolyzed collagen. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The protein shampoo market size is expected to see strong growth in the next few years. It will grow to $3.05 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The anticipated growth in the forecast period can be attributed to a focus on natural ingredients, increased concerns about hair damage, the influence of social media, a rising aging population, and global beauty and fashion influences. Key trends expected in the forecast period include the adoption of hydrolyzed protein technologies, customization tailored to different hair types, the development of clean and sustainable formulations, the use of multi-protein blends, and formulations with scalp care properties.
The protein shampoo market is anticipated to experience growth in the foreseeable future, driven by an escalating prevalence of hair and scalp-related diseases. The rapid surge in pollution, heightened exposure of human hair to harmful chemicals, and swiftly changing weather patterns have contributed to an upswing in the incidence of hair and scalp-related diseases worldwide. Individuals affected by these conditions are investing in highly effective protein shampoo products. These formulations are known for their mild and non-irritating characteristics, aiding in the reduction of hair and scalp-related ailments. For instance, in April 2022, as reported by the International Society of Hair Restoration Surgery (ISHRS), a US-based non-profit medical organization specializing in hair loss treatment and restoration, 87.3% of men and 12.7% of women preferred surgical hair restoration procedures. This growing prevalence of hair and scalp-related diseases is anticipated to drive the demand for protein shampoo in the forecast period.
The expansion of e-commerce is poised to fuel the growth of the protein shampoo market. E-commerce, involving the online buying and selling of goods and services, facilitates the distribution and sales strategies of protein shampoo brands through promotional campaigns, partnerships with beauty influencers, and customer engagement initiatives. For example, in August 2023, according to the India Brand Equity Foundation, a company based in India focusing on equity foundation, there were 125 million online shoppers in the past three years, with expectations for this number to rise to 80 million by 2025. Consequently, the upward trajectory of e-commerce is a key factor propelling the growth of the protein shampoo market.
The prevailing trend in the protein shampoo market centers around product innovation, with major companies strategically focusing on developing novel offerings to enhance their market standing. A case in point is Medimix, the flagship brand of AVA Group, an Indian-based company specializing in protein shampoos. In May 2022, Medimix launched its Total Care Shampoo as part of its hair care portfolio. This innovative product incorporates wheat protein and a unique blend of nine natural herbs, including tea tree oil, rosemary oil, neem, and wild ginger. The formula aims to address multiple hair care needs, such as minimizing hair loss, acting as an anti-dandruff solution, and providing effective conditioning.
Prominent companies in the protein shampoo market are concentrating on introducing cutting-edge solutions, such as fluid extraction technology, to gain a competitive advantage. Fluid extraction technologies involve the use of supercritical fluids such as carbon dioxide, possessing properties of both a gas and a liquid, enabling quick diffusion and effective material dissolution. For instance, in November 2023, Hong Kong-based healthcare products company Body Aid launched the Ginger Anti-Hair Loss Shampoo and Protein Repair Conditioner. These products, manufactured in Japan, leverage high-tech fluid extraction technology to retain the active ingredients of ginger, promoting hair follicle rejuvenation within four weeks. The Ginger Anti-Hair Loss Shampoo includes nourishing elements such as zingiber officinale extracts and platycladus orientalis extracts, while the Protein Repair Conditioner complements the shampoo to provide a comprehensive hair care solution.
In July 2022, Henkel, a Germany-based beauty care brand, made an undisclosed acquisition of Shiseido's Professional hair business. This strategic move brings together two successful premium brands, creating a compelling portfolio that blends Western and Asian beauty knowledge, innovation, and education. Shiseido, a Japan-based cosmetics company known for its protein shampoo offerings, was part of this acquisition by Henkel.
Major companies operating in the protein shampoo market report are Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Reckitt Benckiser Group PLC, AstéeLauder, The Estée Lauder Companies Inc., Estee Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Shiseido Company Limited, Church & Dwight Co. Inc., Coty Inc., Sally Beauty Holdings Inc., Helen of Troy Limited, Revlon Inc., Amishi Consumer Technologies Private Limited, Edgewell Personal Care Company, Atlantic Coast Brands, Keratin Complex, Klorane, Keragreen, KAVITA HERBALS, McBride Research Laboratories Inc., PureBiology, Skin Secrets, Kohli Herbal Products, CavinKare Group, Herbario Cosmetics Private Limited, Spatz Cosmeceutical Inc.
North America was the largest region in the protein shampoo market in 2023, and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the protein shampoo market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the protein shampoo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Protein shampoos come in different types, including standard, anti-dandruff, anti-frizz, and others. Standard protein shampoos cleanse, strengthen, and enhance hair elasticity. These shampoos can contain natural and organic ingredients or chemicals. Distribution channels for protein shampoos include online platforms, hypermarkets, supermarkets, pharmaceutical and drug stores, serving end-users such as adults and children.
The protein shampoo market research report is one of a series of new reports that provides protein shampoo market statistics, including protein shampoo industry global market size, regional shares, competitors with a protein shampoo market share, detailed protein shampoo market segments, market trends and opportunities, and any further data you may need to thrive in the protein shampoo industry. This protein shampoo market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The protein shampoo market consists of sales of shampoo that contains hydrolyzed (wheat, oat, soy) protein, hydrolyzed vegetable protein, hydrolyzed keratin, and hydrolyzed collagen. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Protein Shampoo Market Characteristics3. Protein Shampoo Market Trends and Strategies32. Global Protein Shampoo Market Competitive Benchmarking33. Global Protein Shampoo Market Competitive Dashboard34. Key Mergers and Acquisitions in the Protein Shampoo Market
4. Protein Shampoo Market - Macro Economic Scenario
5. Global Protein Shampoo Market Size and Growth
6. Protein Shampoo Market Segmentation
7. Protein Shampoo Market Regional and Country Analysis
8. Asia-Pacific Protein Shampoo Market
9. China Protein Shampoo Market
10. India Protein Shampoo Market
11. Japan Protein Shampoo Market
12. Australia Protein Shampoo Market
13. Indonesia Protein Shampoo Market
14. South Korea Protein Shampoo Market
15. Western Europe Protein Shampoo Market
16. UK Protein Shampoo Market
17. Germany Protein Shampoo Market
18. France Protein Shampoo Market
19. Italy Protein Shampoo Market
20. Spain Protein Shampoo Market
21. Eastern Europe Protein Shampoo Market
22. Russia Protein Shampoo Market
23. North America Protein Shampoo Market
24. USA Protein Shampoo Market
25. Canada Protein Shampoo Market
26. South America Protein Shampoo Market
27. Brazil Protein Shampoo Market
28. Middle East Protein Shampoo Market
29. Africa Protein Shampoo Market
30. Protein Shampoo Market Competitive Landscape and Company Profiles
31. Protein Shampoo Market Other Major and Innovative Companies
35. Protein Shampoo Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Protein Shampoo Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on protein shampoo market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
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- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for protein shampoo? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Product: Standard Protein Shampoo; Anti-dandruff Protein Shampoo; Anti-frizz Protein Shampoo; Other Products
2) By Ingredient: Natural and Organic; Chemical-based
3) By Distribution Channel: Online; E-commerce Websites; Company-owned Websites; Offline; Hypermarkets and Supermarkets; Pharmaceutical and Drug Stores; Other Distribution Channels
4) By End-user: Adults; Kids
Key Companies Mentioned: Johnson & Johnson; The Procter & Gamble Company; Unilever plc; L'Oréal S.A.; Henkel AG & Co. KGaA
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- Johnson & Johnson
- The Procter & Gamble Company
- Unilever plc
- L'Oréal S.A.
- Henkel AG & Co. KGaA
- Kimberly-Clark Corporation
- Colgate-Palmolive Company
- Reckitt Benckiser Group plc
- AstéeLauder
- The Estée Lauder Companies Inc.
- Estee Lauder Companies Inc.
- Kao Corporation
- Beiersdorf AG
- Shiseido Company Limited
- Church & Dwight Co. Inc.
- Coty Inc.
- Sally Beauty Holdings Inc.
- Helen of Troy Limited
- Revlon Inc.
- Amishi Consumer Technologies Private Limited
- Edgewell Personal Care Company
- Atlantic Coast Brands
- Keratin Complex
- Klorane
- Keragreen
- KAVITA HERBALS
- McBride Research Laboratories Inc.
- PureBiology
- Skin Secrets
- Kohli Herbal Products
- CavinKare Group
- Herbario Cosmetics Private Limited
- Spatz Cosmeceutical Inc.
