Protein Shampoo Market Report 2025

The protein shampoo market size has grown strongly in recent years. It will grow from $2.11 billion in 2024 to $2.29 billion in 2025 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to increased hair care awareness, urbanization, beauty and personal care industry growth, health and wellness focus, promotion by beauty professionals.

The protein shampoo market size is expected to see strong growth in the next few years. It will grow to $3.32 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to focus on natural ingredients, hair damage concerns, influence of social media, rising aging population, global beauty and fashion influences. Major trends in the forecast period include hydrolyzed protein technologies, customization for different hair types, clean and sustainable formulations, multi-protein blends, scalp care properties.

The protein shampoo market is anticipated to experience growth in the foreseeable future, driven by an escalating prevalence of hair and scalp-related diseases. The rapid surge in pollution, heightened exposure of human hair to harmful chemicals, and swiftly changing weather patterns have contributed to an upswing in the incidence of hair and scalp-related diseases worldwide. Individuals affected by these conditions are investing in highly effective protein shampoo products. These formulations are known for their mild and non-irritating characteristics, aiding in the reduction of hair and scalp-related ailments. For instance, in April 2022, as reported by the International Society of Hair Restoration Surgery (ISHRS), a US-based non-profit medical organization specializing in hair loss treatment and restoration, 87.3% of men and 12.7% of women preferred surgical hair restoration procedures. This growing prevalence of hair and scalp-related diseases is anticipated to drive the demand for protein shampoo in the forecast period.

The expansion of e-commerce is poised to fuel the growth of the protein shampoo market. E-commerce, involving the online buying and selling of goods and services, facilitates the distribution and sales strategies of protein shampoo brands through promotional campaigns, partnerships with beauty influencers, and customer engagement initiatives. For example, in August 2023, according to the India Brand Equity Foundation, a company based in India focusing on equity foundation, there were 125 million online shoppers in the past three years, with expectations for this number to rise to 80 million by 2025. Consequently, the upward trajectory of e-commerce is a key factor propelling the growth of the protein shampoo market.

The prevailing trend in the protein shampoo market centers around product innovation, with major companies strategically focusing on developing novel offerings to enhance their market standing. A case in point is Medimix, the flagship brand of AVA Group, an Indian-based company specializing in protein shampoos. In May 2022, Medimix launched its Total Care Shampoo as part of its hair care portfolio. This innovative product incorporates wheat protein and a unique blend of nine natural herbs, including tea tree oil, rosemary oil, neem, and wild ginger. The formula aims to address multiple hair care needs, such as minimizing hair loss, acting as an anti-dandruff solution, and providing effective conditioning.

Prominent companies in the protein shampoo market are concentrating on introducing cutting-edge solutions, such as fluid extraction technology, to gain a competitive advantage. Fluid extraction technologies involve the use of supercritical fluids such as carbon dioxide, possessing properties of both a gas and a liquid, enabling quick diffusion and effective material dissolution. For instance, in November 2023, Hong Kong-based healthcare products company Body Aid launched the Ginger Anti-Hair Loss Shampoo and Protein Repair Conditioner. These products, manufactured in Japan, leverage high-tech fluid extraction technology to retain the active ingredients of ginger, promoting hair follicle rejuvenation within four weeks. The Ginger Anti-Hair Loss Shampoo includes nourishing elements such as zingiber officinale extracts and platycladus orientalis extracts, while the Protein Repair Conditioner complements the shampoo to provide a comprehensive hair care solution.

In July 2022, Henkel, a Germany-based beauty care brand, made an undisclosed acquisition of Shiseido's Professional hair business. This strategic move brings together two successful premium brands, creating a compelling portfolio that blends Western and Asian beauty knowledge, innovation, and education. Shiseido, a Japan-based cosmetics company known for its protein shampoo offerings, was part of this acquisition by Henkel.

Major companies operating in the protein shampoo market include Johnson & Johnson, The Procter & Gamble Company, Unilever plc, L'Oréal S.A., Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, The Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Shiseido Company Limited, Church & Dwight Co Inc., Coty Inc., Sally Beauty Holdings Inc., Helen of Troy Limited, Revlon Inc., Edgewell Personal Care Company, Atlantic Coast Brands, Keratin Complex, Klorane, Keragreen, KAVITA HERBALS, McBride Research Laboratories Inc., PureBiology, Skin Secrets, Kohli Herbal Products, CavinKare Group, Herbario Cosmetics Private Limited, Spatz Cosmeceutical Inc.

North America was the largest region in the protein shampoo market in 2024, and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the protein shampoo market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the protein shampoo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Protein shampoo is a hair care product enriched with keratin, providing additional keratin to coat hair follicles and offer protection to the hair strands. The protein shampoo market encompasses the sales of these cosmetic products used in human hair care. These products typically contain keratin protein, collagen, and silk, contributing to increased hair elasticity, strength, nourishment, and cleansing.

Protein shampoos come in different types, including standard, anti-dandruff, anti-frizz, and others. Standard protein shampoos cleanse, strengthen, and enhance hair elasticity. These shampoos can contain natural and organic ingredients or chemicals. Distribution channels for protein shampoos include online platforms, hypermarkets, supermarkets, pharmaceutical and drug stores, serving end-users such as adults and children.

The protein shampoo market research report is one of a series of new reports that provides protein shampoo market statistics, including protein shampoo industry global market size, regional shares, competitors with a protein shampoo market share, detailed protein shampoo market segments, market trends and opportunities, and any further data you may need to thrive in the protein shampoo industry. This protein shampoo market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The protein shampoo market consists of sales of shampoo that contains hydrolyzed (wheat, oat, soy) protein, hydrolyzed vegetable protein, hydrolyzed keratin, and hydrolyzed collagen. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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