Shampoo and Conditioners Market Report 2026

The shampoo and conditioners market size has grown strongly in recent years. It will grow from $42.31 billion in 2025 to $45.82 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to rising awareness of hair hygiene, growing beauty consciousness, early expansion of hair care brands, increasing urban lifestyle influence, rising consumer acceptance of premium hair care.

The shampoo and conditioners market size is expected to see strong growth in the next few years. It will grow to $61.38 billion in 2030 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to growing demand for hair nourishment solutions, rising trend of specialized hair care products, increasing preference for natural and clean formulations, expanding online beauty retail, growing emphasis on scalp and hair health. Major trends in the forecast period include increasing use of ai driven personalized hair care solutions, growing digital beauty commerce expansion, rising focus on sustainable hair care formulations, expansion of advanced manufacturing in hair care products, strengthening integration of virtual beauty experience platforms.

The increasing awareness about personal hygiene is expected to propel the growth of the shampoo and conditioner market going forward. Personal hygiene refers to maintaining cleanliness and grooming practices that promote overall health and well-being. Awareness of personal hygiene is rising as it helps prevent the spread of germs and reduces the risk of infections, illnesses, and diseases. Shampoo and conditioner are essential components of regular hair-care routines, supporting clean, healthy, and well-groomed hair. For instance, in July 2024, according to a report published by Good360 Australia, an Australia-based charity, over four million Australians were experiencing hygiene poverty, with more than one in seven people (15%) having recently gone without essential personal hygiene or household cleaning products due to financial constraints. Therefore, increasing awareness about personal hygiene is driving the growth of the shampoo and conditioner market.

Companies in the shampoo and conditioner market are focusing on introducing innovative products with proprietary formulations, such as the rescuplex bond rescue complex, to gain a competitive advantage. The rescuplex bond rescue complex is designed to enhance its bond with the hair, leading to improved performance, exceptional softness, increased shine, and better manageability. For instance, in January 2023, Marc Anthony launched the Repair Bond + Rescuplex collection, featuring a range of products formulated with their exclusive +User rescue bond rescue complex for optimal effectiveness. This collection includes shampoo, conditioner, leave-in treatment, and hydrating mask, enriched with ingredients like rice bran, rosemary, hydrolyzed quinoa, and vitamin C to enhance moisture, elasticity, and shine.

In May 2023, Yellow Wood Partners LLC acquired Suave for an undisclosed amount, establishing the Suave Brands Company (SBC) as an independent entity focused on strengthening the Suave brand. This acquisition aims to develop SBC into a leading beauty and personal care platform in North America, offering high-quality products at affordable prices. Suave, known for its range of shampoo, conditioners, lotions, soaps, and deodorants, is set to expand its presence and offerings under the new ownership.

Major companies operating in the shampoo and conditioners market report are L'Oréal SA, The Procter & Gamble Company, Johnson & Johnson, Unilever PLC, LAKMÉ Cosmetics SL, Henkel AG & Co KGaA, The Colgate-Palmolive Company, The Estée Lauder Companies Inc., Kao Corporation, Amway Corporation, Natura & Co Holding SA, Avon Products Inc., Church & Dwight Co Inc., Neutrogena Corporation, Shiseido Company Limited, The Hain Celestial Group Inc., Beiersdorf AG, Dabur India Limited, John Paul Mitchell Systems, Oriflame Cosmetics Global SA, Marico Limited, Davines Group SpA, Renpure LLC, Giovanni Cosmetics Inc., Onesta Hair Care Inc.

North America was the largest region in the shampoo and conditioners market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the shampoo and conditioners market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the shampoo and conditioners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The shampoo and conditioners market consists of sales of hair care products, including shampoos such as volumizing shampoo, anti-frizz shampoo, and hydrating shampoo as well as conditioners such as thickening conditioner, deep conditioner, and moisturizing conditioner used for hair and scalp. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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