According to this report, the global shampoo market size reached approximately USD 36.70 billion in 2024. Aided by the rising awareness about personal hygiene and the growing demand for hair care products, the market is projected to grow at a CAGR of 4.7% between 2025 and 2034, reaching a value of around USD 55.70 billion by 2034.
Shampoo, a hair care product primarily used for cleansing the scalp and hair, has become an essential part of personal care routines. With its ability to remove dirt, oil, and pollutants, shampoo not only cleanses but also offers various benefits depending on its formulation, such as hydration, scalp care, and dandruff control. The shampoo market growth is driven by consumers’ increasing focus on hair health, hygiene, and beauty, with demand further propelled by innovation in shampoo formulations targeting specific hair concerns like thinning, frizz, or scalp irritation.
The shift toward greater personal care and grooming is one of the major factors driving the market growth. Rising disposable incomes, especially in emerging economies, have facilitated greater spending on personal care products, including premium and specialised shampoos. Moreover, the global rise in urbanisation has heightened concerns about environmental pollutants damaging hair, leading to an increased demand for shampoos that address these issues.
A notable trend in the market is the rising demand for organic and natural shampoos. Consumers are increasingly becoming aware of the potential negative impacts of synthetic chemicals such as sulphates, parabens, and silicones found in conventional shampoos. As a result, there has been a surge in demand for natural shampoos made with plant-based ingredients, essential oils, and herbal extracts, which are perceived to be gentler and more beneficial for hair health, consequently driving up the shampoo market share.
The global rise in environmental consciousness has also influenced consumer choices, with many opting for products that are eco-friendly, cruelty-free, and sustainably sourced. This shift in preference has pushed manufacturers to innovate and offer formulations that align with clean beauty trends. Many companies are focusing on launching organic and vegan shampoos, free from harmful chemicals, to meet the growing demand for natural personal care products.
The market is also witnessing a significant rise in demand for speciality and medicated shampoos. These products cater to specific hair and scalp concerns such as dandruff, hair thinning, dryness, oily scalp, and colour protection. The growing incidence of scalp conditions like seborrheic dermatitis, eczema, and dandruff has increased the need for medicated shampoos that offer targeted treatments.
One of the notable shampoo market trends is the rising awareness of hair health as many consumers are opting for premium shampoos formulated to address specific concerns like hair fall, damage repair, or anti-ageing properties for hair. Shampoos enriched with ingredients such as biotin, keratin, and vitamins have become particularly popular for their claims of strengthening hair, preventing breakage, and promoting growth.
The market is also being driven by the increasing popularity of shampoos tailored for specific hair types, such as curly, wavy, or straight hair. Consumers are seeking products that enhance their natural hair texture and help them manage specific hair needs. The rise of multicultural hair care products that cater to diverse hair types, including textured and ethnic hair, is further expanding the scope of the market.
The rapid growth of e-commerce platforms has significantly impacted the shampoo market expansion. The convenience of online shopping, coupled with a wide variety of products and easy access to customer reviews, has made e-commerce a preferred channel for purchasing shampoos. Consumers are increasingly turning to online retailers to explore different brands, compare prices, and read user feedback before making a purchase decision.
The growing trend of direct-to-consumer (DTC) brands has also gained momentum in the market. These brands offer a more personalised approach, often providing customised shampoos based on individual hair needs, which has resonated well with consumers. Subscription services for hair care products have further fuelled the demand for premium and personalized shampoos, offering consumers the convenience of having products delivered directly to their homes at regular intervals.
The COVID-19 pandemic further accelerated the shift toward online shopping, with many consumers opting to purchase personal care products from e-commerce platforms. This trend is expected to continue post-pandemic, driving further growth in the online sales of shampoos, especially in regions where internet penetration is increasing rapidly.
Shampoo, a hair care product primarily used for cleansing the scalp and hair, has become an essential part of personal care routines. With its ability to remove dirt, oil, and pollutants, shampoo not only cleanses but also offers various benefits depending on its formulation, such as hydration, scalp care, and dandruff control. The shampoo market growth is driven by consumers’ increasing focus on hair health, hygiene, and beauty, with demand further propelled by innovation in shampoo formulations targeting specific hair concerns like thinning, frizz, or scalp irritation.
The shift toward greater personal care and grooming is one of the major factors driving the market growth. Rising disposable incomes, especially in emerging economies, have facilitated greater spending on personal care products, including premium and specialised shampoos. Moreover, the global rise in urbanisation has heightened concerns about environmental pollutants damaging hair, leading to an increased demand for shampoos that address these issues.
A notable trend in the market is the rising demand for organic and natural shampoos. Consumers are increasingly becoming aware of the potential negative impacts of synthetic chemicals such as sulphates, parabens, and silicones found in conventional shampoos. As a result, there has been a surge in demand for natural shampoos made with plant-based ingredients, essential oils, and herbal extracts, which are perceived to be gentler and more beneficial for hair health, consequently driving up the shampoo market share.
The global rise in environmental consciousness has also influenced consumer choices, with many opting for products that are eco-friendly, cruelty-free, and sustainably sourced. This shift in preference has pushed manufacturers to innovate and offer formulations that align with clean beauty trends. Many companies are focusing on launching organic and vegan shampoos, free from harmful chemicals, to meet the growing demand for natural personal care products.
The market is also witnessing a significant rise in demand for speciality and medicated shampoos. These products cater to specific hair and scalp concerns such as dandruff, hair thinning, dryness, oily scalp, and colour protection. The growing incidence of scalp conditions like seborrheic dermatitis, eczema, and dandruff has increased the need for medicated shampoos that offer targeted treatments.
One of the notable shampoo market trends is the rising awareness of hair health as many consumers are opting for premium shampoos formulated to address specific concerns like hair fall, damage repair, or anti-ageing properties for hair. Shampoos enriched with ingredients such as biotin, keratin, and vitamins have become particularly popular for their claims of strengthening hair, preventing breakage, and promoting growth.
The market is also being driven by the increasing popularity of shampoos tailored for specific hair types, such as curly, wavy, or straight hair. Consumers are seeking products that enhance their natural hair texture and help them manage specific hair needs. The rise of multicultural hair care products that cater to diverse hair types, including textured and ethnic hair, is further expanding the scope of the market.
The rapid growth of e-commerce platforms has significantly impacted the shampoo market expansion. The convenience of online shopping, coupled with a wide variety of products and easy access to customer reviews, has made e-commerce a preferred channel for purchasing shampoos. Consumers are increasingly turning to online retailers to explore different brands, compare prices, and read user feedback before making a purchase decision.
The growing trend of direct-to-consumer (DTC) brands has also gained momentum in the market. These brands offer a more personalised approach, often providing customised shampoos based on individual hair needs, which has resonated well with consumers. Subscription services for hair care products have further fuelled the demand for premium and personalized shampoos, offering consumers the convenience of having products delivered directly to their homes at regular intervals.
The COVID-19 pandemic further accelerated the shift toward online shopping, with many consumers opting to purchase personal care products from e-commerce platforms. This trend is expected to continue post-pandemic, driving further growth in the online sales of shampoos, especially in regions where internet penetration is increasing rapidly.
Market Segmentation
The global shampoo market can be divided based on the product type, price category, end user, distribution channel, and region.Market Breakup by Product Type
- Medicated
- Non-medicated
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global shampoo market. Some of the major players explored in the report are as follows:- L'Oréal SA
- Unilever Plc
- Johnson & Johnson Consumer Inc.
- Procter and Gamble Company
- Colgate-Palmolive Company
- Natura and Co.
- Henkel AG & Co. KGaA
- Kao Corporation
- Beiersdorf AG
- Oriflame Holding Ag
- Church & Dwight Co. Inc.
- Others
Table of Contents
1 Executive Summary1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Shampoo Market Analysis
5.1 Key Industry Highlights
5.2 Global Shampoo Historical Market (2018-2024)
5.3 Global Shampoo Market Forecast (2025-2034)
5.4 Global Shampoo Market by Product Type
5.4.1 Medicated
5.4.1.1 Historical Trend (2018-2024)
5.4.1.2 Forecast Trend (2025-2034)
5.4.2 Non-medicated
5.4.2.1 Historical Trend (2018-2024)
5.4.2.2 Forecast Trend (2025-2034)
5.5 Global Shampoo Market by Price Category
5.5.1 Mass
5.5.1.1 Historical Trend (2018-2024)
5.5.1.2 Forecast Trend (2025-2034)
5.5.2 Premium
5.5.2.1 Historical Trend (2018-2024)
5.5.2.2 Forecast Trend (2025-2034)
5.6 Global Shampoo Market by End User
5.6.1 Men
5.6.1.1 Historical Trend (2018-2024)
5.6.1.2 Forecast Trend (2025-2034)
5.6.2 Women
5.6.2.1 Historical Trend (2018-2024)
5.6.2.2 Forecast Trend (2025-2034)
5.6.3 Kids
5.6.3.1 Historical Trend (2018-2024)
5.6.3.2 Forecast Trend (2025-2034)
5.7 Global Shampoo Market by Distribution Channel
5.7.1 Supermarkets/Hypermarkets
5.7.1.1 Historical Trend (2018-2024)
5.7.1.2 Forecast Trend (2025-2034)
5.7.2 Convenience Stores
5.7.2.1 Historical Trend (2018-2024)
5.7.2.2 Forecast Trend (2025-2034)
5.7.3 Drug Stores and Pharmacies
5.7.3.1 Historical Trend (2018-2024)
5.7.3.2 Forecast Trend (2025-2034)
5.7.4 Online
5.7.4.1 Historical Trend (2018-2024)
5.7.4.2 Forecast Trend (2025-2034)
5.7.5 Others
5.8 Global Shampoo Market by Region
5.8.1 North America
5.8.1.1 Historical Trend (2018-2024)
5.8.1.2 Forecast Trend (2025-2034)
5.8.2 Europe
5.8.2.1 Historical Trend (2018-2024)
5.8.2.2 Forecast Trend (2025-2034)
5.8.3 Asia Pacific
5.8.3.1 Historical Trend (2018-2024)
5.8.3.2 Forecast Trend (2025-2034)
5.8.4 Latin America
5.8.4.1 Historical Trend (2018-2024)
5.8.4.2 Forecast Trend (2025-2034)
5.8.5 Middle East and Africa
5.8.5.1 Historical Trend (2018-2024)
5.8.5.2 Forecast Trend (2025-2034)
6 North America Shampoo Market Analysis
6.1 United States of America
6.1.1 Historical Trend (2018-2024)
6.1.2 Forecast Trend (2025-2034)
6.2 Canada
6.2.1 Historical Trend (2018-2024)
6.2.2 Forecast Trend (2025-2034)
7 Europe Shampoo Market Analysis
7.1 United Kingdom
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Germany
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 France
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Italy
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Others
8 Asia Pacific Shampoo Market Analysis
8.1 China
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Japan
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 India
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 ASEAN
8.4.1 Historical Trend (2018-2024)
8.4.2 Forecast Trend (2025-2034)
8.5 Australia
8.5.1 Historical Trend (2018-2024)
8.5.2 Forecast Trend (2025-2034)
8.6 Others
9 Latin America Shampoo Market Analysis
9.1 Brazil
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Argentina
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Mexico
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Others
1 Middle East and Africa Shampoo Market Analysis
1.1 Saudi Arabia
1.1.1 Historical Trend (2018-2024)
1.1.2 Forecast Trend (2025-2034)
1.2 United Arab Emirates
1.2.1 Historical Trend (2018-2024)
1.2.2 Forecast Trend (2025-2034)
1.3 Nigeria
1.3.1 Historical Trend (2018-2024)
1.3.2 Forecast Trend (2025-2034)
1.4 South Africa
1.4.1 Historical Trend (2018-2024)
1.4.2 Forecast Trend (2025-2034)
1.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Trade Data Analysis (HS Code - 3351)
13.1 Major Exporting Countries
13.1.1 By Value
13.1.2 By Volume
13.2 Major Importing Countries
13.2.1 By Value
13.2.2 By Volume
14 Competitive Landscape
14.1 Supplier Selection
14.2 Key Global Players
14.3 Key Regional Players
14.4 Key Player Strategies
14.5 Company Profiles
14.5.1 L'Oréal SA
14.5.1.1 Company Overview
14.5.1.2 Product Portfolio
14.5.1.3 Demographic Reach and Achievements
14.5.1.4 Certifications
14.5.2 Unilever Plc
14.5.2.1 Company Overview
14.5.2.2 Product Portfolio
14.5.2.3 Demographic Reach and Achievements
14.5.2.4 Certifications
14.5.3 Johnson & Johnson Consumer Inc.
14.5.3.1 Company Overview
14.5.3.2 Product Portfolio
14.5.3.3 Demographic Reach and Achievements
14.5.3.4 Certifications
14.5.4 Procter and Gamble Company
14.5.4.1 Company Overview
14.5.4.2 Product Portfolio
14.5.4.3 Demographic Reach and Achievements
14.5.4.4 Certifications
14.5.5 Colgate-Palmolive Company
14.5.5.1 Company Overview
14.5.5.2 Product Portfolio
14.5.5.3 Demographic Reach and Achievements
14.5.5.4 Certifications
14.5.6 Natura and Co.
14.5.6.1 Company Overview
14.5.6.2 Product Portfolio
14.5.6.3 Demographic Reach and Achievements
14.5.6.4 Certifications
14.5.7 Henkel AG & Co. KGaA
14.5.7.1 Company Overview
14.5.7.2 Product Portfolio
14.5.7.3 Demographic Reach and Achievements
14.5.7.4 Certifications
14.5.8 Kao Corporation
14.5.8.1 Company Overview
14.5.8.2 Product Portfolio
14.5.8.3 Demographic Reach and Achievements
14.5.8.4 Certifications
14.5.9 Beiersdorf AG
14.5.9.1 Company Overview
14.5.9.2 Product Portfolio
14.5.9.3 Demographic Reach and Achievements
14.5.9.4 Certifications
14.5.1 Oriflame Holding Ag
14.5.1.1 Company Overview
14.5.1.2 Product Portfolio
14.5.1.3 Demographic Reach and Achievements
14.5.1.4 Certifications
14.5.11 Church & Dwight Co. Inc.
14.5.11.1 Company Overview
14.5.11.2 Product Portfolio
14.5.11.3 Demographic Reach and Achievements
14.5.11.4 Certifications
14.5.12 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Shampoo Market: Key Industry Highlights, 2018 and 2034
Companies Mentioned
- L'Oréal SA
- Unilever Plc
- Johnson & Johnson Consumer Inc.
- Procter and Gamble Company
- Colgate-Palmolive Company
- Natura and Co.
- Henkel AG & Co. KGaA
- Kao Corporation
- Beiersdorf AG
- Oriflame Holding Ag
- Church & Dwight Co. Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 202 |
| Published | February 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 36.84 Billion |
| Forecasted Market Value ( USD | $ 55.7 Billion |
| Compound Annual Growth Rate | 4.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
