Assessment of India's Beer Market 2019

Executive Summary

Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. Five brewery groups account for approximately 60% of the total global beer production. Anheuser-Busch InBev is the largest brewery in the world and in 2018, produced 567 million hectolitres of beer, which represented 29.8% of the total global production.

Product innovation in the beer industry worldwide, is on the high. The beer industry is experiencing growing demand for diverse beer products and changing global taste preferences. Itis projected that, growing at a CAGR of 2.4%, the global beer market will reach approximately USD 636.7 billion by 2020.

Globally, the Indian alcohol market is the third largest and the fastest growing. Beer is the second most popular alcoholic beverage in the country, after whisky. Our Analysts believe that the outlook for the Indian beer industry is bright, particularly because the impact of highway bans, demonetisation and excise duty hikes in Maharashtra and West Bengal is now fading

The country globally, has one of the lowest per capita consumption of beer. In 2016, per capita beer consumption in India 4.6 litres as compared with the Asia average of 57 litres. The low consumption is primarily due certain States having banned alcohol altogether along with conservative attitudes and lack of alcohol home delivery in large parts of the country. However, there is a large scope of growth in this growing market, and the increasing population of young, affluent and well-travelled consumers isexpected to continue driving the market.

Why should the report be purchased?

The report ‘Assessment of India’s Beer Market highlights key dynamics ofthe global and Indian beer market. The growing opportunity in the sector along with challenges has been investigated. The initiatives and performance of key playersincludingHeineken International, SABMiller plc, Anheuser-Busch InBev, Carlsberg Groupand the United Breweries Grouphas been examined. The current market scenario has also been studied. The report contains latest views and opinions of industry leaders.

Research methodology and delivery time

The publisher has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is 4 business days, as each hard copy is custom printed for the client.