The Global Potato Protein Market size is expected to reach $742.8 million by 2031, rising at a market growth of 5.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 53,035.2 tonnes, experiencing a growth of 11.4% (2020-2023).
For individuals with gluten sensitivities or allergies, potato protein offers a gluten-free alternative for formulating bakery and confectionery products. Therefore, the bakery & confectionery segment would generate 19.9% revenue share in 2031. Also, the Russia region would consume 808.32 tonnes of this protein for Bakery & Confectionery applications by 2031. It can be used as a substitute for wheat flour or gluten-containing ingredients to produce gluten-free baked goods and confections that are safe and suitable for consumption by gluten-sensitive consumers.
Consumers increasingly prioritize health and wellness, shifting towards healthier plant-based diets than diets high in animal-derived proteins. By choosing plant-based proteins like potato protein, consumers can support ethical and humane food production practices while meeting their nutritional needs. Thus, increasing demand for plant-based proteins is driving the market’s growth. Additionally, many regions worldwide are experiencing demographic shifts towards aging populations, driven by increased life expectancy and declining birth rates. Functional foods fortified with high-quality proteins like protein can help seniors meet their protein requirements and support muscle maintenance and function. Therefore, the emergence of functional foods for seniors drives the market’s growth.
However, Fluctuations in potato production due to weather conditions, pests, diseases, and market trends can lead to supply shortages or surpluses in the potato industry. The need to mitigate the impact of supply fluctuations drives innovation in the protein industry, leading to advancements in processing technologies and product diversification. Thus, volatility in potato production is hampering the growth of the market.
For individuals with gluten sensitivities or allergies, potato protein offers a gluten-free alternative for formulating bakery and confectionery products. Therefore, the bakery & confectionery segment would generate 19.9% revenue share in 2031. Also, the Russia region would consume 808.32 tonnes of this protein for Bakery & Confectionery applications by 2031. It can be used as a substitute for wheat flour or gluten-containing ingredients to produce gluten-free baked goods and confections that are safe and suitable for consumption by gluten-sensitive consumers.
Consumers increasingly prioritize health and wellness, shifting towards healthier plant-based diets than diets high in animal-derived proteins. By choosing plant-based proteins like potato protein, consumers can support ethical and humane food production practices while meeting their nutritional needs. Thus, increasing demand for plant-based proteins is driving the market’s growth. Additionally, many regions worldwide are experiencing demographic shifts towards aging populations, driven by increased life expectancy and declining birth rates. Functional foods fortified with high-quality proteins like protein can help seniors meet their protein requirements and support muscle maintenance and function. Therefore, the emergence of functional foods for seniors drives the market’s growth.
However, Fluctuations in potato production due to weather conditions, pests, diseases, and market trends can lead to supply shortages or surpluses in the potato industry. The need to mitigate the impact of supply fluctuations drives innovation in the protein industry, leading to advancements in processing technologies and product diversification. Thus, volatility in potato production is hampering the growth of the market.
Driving and Restraining Factors
Drivers- Increasing demand for plant-based proteins
- Emergence of functional foods for seniors
- Expansion in food & beverage industry
- Volatility in potato production
- Allergen cross-contamination risks
- Increased application in sports nutrition
- Expansion in animal feed applications
- Storage and shelf-life challenges
- Competition from alternative protein sources
Application Outlook
Based on application, the market is segmented into animal feed, supplements, bakery & confectionery, meat, and others. In 2023, the supplements segment attained 21.26% revenue share in the market. In terms of volume, the supplements segment registered 8,589.0 tonnes in 2023. The protein is highly digestible and readily absorbed by the body, ensuring efficient utilization of its protein content for muscle synthesis and other metabolic functions. High digestibility enhances the bioavailability of amino acids, promoting optimal muscle recovery and growth in individuals consuming protein supplements.
Type Outlook
Based on type, the market is divided into isolate and concentrate. The concentrate segment procured 40.69% revenue share in the market in 2023. In terms of volume, the concentrate segment registered 18,490.5 tonnes in 2023. The protein concentrates typically contain a balanced protein content, making them suitable for various applications across different industries. While not as high in protein concentration as isolates, concentrates still provide a significant amount of protein, making them an attractive option for fortifying food and beverage products.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region witnessed 34.53%, revenue share in the market. European food manufacturers and retailers are increasingly incorporating plant-based ingredients, including protein, into their product formulations to meet consumer demand for healthier and more sustainable options. The availability of protein as an ingredient enables food companies to develop innovative products that cater to changing consumer preferences and market trends.List of Key Companies Profiled
- Cooperatie Koninklijke Cosun U.A. (Royal Cosun)
- Royal Avebe U.A.
- Sudstrake GmbH
- Meelunie B.V. (Hoogwegt Groep B.V.)
- Omega Protein Corporation (Cooke, Inc.)
- Kemin Industries, Inc.
- Emsland Group
- KMC Ingredients Company
- Tereos S.A.
- Roquette Freres SA
Market Report Segmentation
By Type (Volume, Tonnes, USD Million, 2020-2031)- Isolate
- Concentrate
- Animal Feed
- Supplements
- Bakery & Confectionery
- Meat
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Potato Protein Market by Type
Chapter 5. Global Potato Protein Market by Application
Chapter 6. Global Potato Protein Market by Region
Chapter 7. Company Profiles
Companies Mentioned
- Cooperatie Koninklijke Cosun U.A. (Royal Cosun)
- Royal Avebe U.A.
- Sudstrake GmbH
- Meelunie B.V. (Hoogwegt Groep B.V.)
- Omega Protein Corporation (Cooke, Inc.)
- Kemin Industries, Inc.
- Emsland Group
- KMC Ingredients Company
- Tereos S.A.
- Roquette Freres SA
Methodology
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