India Hand Sanitizer Market Outlook, 2027-28

The report titled India Hand Sanitizer Market Outlook, 2027-28” gives a complete insight relating to the demographics of hand sanitizer products in the Indian market. With changing lifestyles & preferences of consumers and ever-increasing health hazards owing to the recurrence of viral infections, there has been a growing need for getting instant and active protection against germs. The advantages that are observed for these products are that; easy to carry, can be used without water or soap, etc. Hence it is convenient for the consumer to keep their hands clean and safe on the go which enhances the demand for hand sanitizer products in the country. In the current scenario with the outbreak of a number of infectious diseases, the hand sanitizer market is in the booming era which had inculcated a sense of awareness among consumers for keeping themselves sanitized. This report provides a detailed analysis of hand sanitizer products and their functioning with historical and forecasted value as well as volume along with top-performing companies profiled in the report.

There has been the presence of hand sanitizer products in the market for a long in the market, Indian consumers were not so used to hand sanitizer on a regular basis. During the swine flu, SARS epidemic, and COVID-19 (coronavirus), hand sanitizer products came to the forefront and people became health conscious. The Indian hand sanitizer market is bifurcated into three forms such as liquid, gel & others (foam). In the last couple of years, the market has seen exponential growth of above 20% CAGR. These products are then submerged in two forms such as alcohol and non-alcohol sanitizers out of which the former has the highest portion in the market. However, there are some drawbacks observed in alcohol-based sanitizers. Those drawbacks can be viewed as the excessive use of alcohol-based hand sanitizers making hands dry and also sometimes hazardous as all alcohol-based products are potentially flammable. For that reason, few brands have introduced alcohol-free hand sanitizer, which contains triclosan, and quaternary ammonium compounds (notably benzalkonium chloride or benzethonium chloride) instead of alcohol to reduce microbes.

The government’s Swachh Bharat Abhiyan and various campaigns by major companies to wash hands in order to get rid of infections are also making people turn to sanitizers for keeping their hands germ-free. Railway stations, hospitals, shopping malls, schools, and colleges are the place where they are being purchased extensively even though major sales outlets remain chemists and grocery stores.

Consumers are nowadays moving towards environmentally friendly products in that case The demand for organic hand hygiene products is increasing on the back of growing health concerns in India. Thus, manufacturers are launching products made from natural oils. It is also commonly stated that plant-based hand hygiene is better for the environment than synthetic molecules.

Major companies and their brands

• Reckitt Benckiser (India) Ltd - Dettol
• Hindustan Unilever Limited - Lifebuoy, Pears
• Godrej Consumer Products Ltd - Protekt
• The Himalaya Drug Company - Himalaya
• Dabur India Limited - Dabur
• Colgate Palmolive (India) Ltd- Palmolive
• ITC Limited - Ashirwad, Sun feast, Dark Fantasy, Delicious, Bingo! Yippee! Candyman, mint-o, Essenza Di Wills, Fiama Di Wills, Vivel, Engage, and Superia
• 3M company - Avangard
• Vi-Jon Laboratories - GermX, Mountain falls, Swan
• Herbal Strategi - Herbal Strategi

Other companies

Jiva Naturals, Zuci Naturals, Vitro Naturals, Universal Essence, Lilium Herbal, Le Bonheur, Gojo Industries, Mirah Belle, Winova, Livsure, Pocket Inc.

Considered in this report

• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28

Aspects Covered in This Report

• India hand sanitizer market with the segment (liquid, gel, others) along with value and forecast
• Product price and variant analysis
• Various drivers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us, we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the hand sanitizer industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.