Assessment of Australia's Beer Market 2019

Executive Summary

Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. Five brewery groups account for approximately 60% of the total global beer production. Anheuser-Busch InBev is the largest brewery in the world and in 2018, produced 567 million hectolitres of beer, which represented 29.8% of the total global production.

Product innovation in the beer industry worldwide is on the high. The industry is experiencing a growing demand for diverse beer products and changing global taste preferences. It is projected that growing at a CAGR of 2.4%, the global beer market will reach approximately USD 636.7 billion by 2020.

Similar to youngsters across nations, Australians too, are opting for voluntary sobriety and responsible drinking, primarily due to the rising health consciousness. Australia had been facing a long-term fall in the consumption of alcohol per person, which has stalled recently. In 2017-18, the total alcohol consumed in the country 9.51 litres for every person aged 15 years and over, compared with 9.48 litres a year ago.

With greater exposure in terms of travel and media, consumers, particularly young beer drinkers are demanding more variety and are also willing to pay a higher price for their beer. In terms of volume, while mainstream lagers hold a large share of the beer market in Australia, consumers are looking for more choice and variety. It is for this reason that flavoured beer products are now more popular with consumers.

Why should the report be purchased?

The report ‘Assessment of Australia's Beer Market 2019’ highlights the key dynamics of the global and Australia’s wine market. The growing opportunity in the sector along with challenges has been investigated. The initiatives and performance of key players including ABI Australia Holding Pty Ltd., Lion Pty Ltd., Asahi, Great Northern Brewing Co., Coopers Brewery Limited has been examined. The current market scenario has also been studied. The report contains the latest views and opinions of industry leaders.

Research methodology and delivery time

The publisher has conducted in-depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as a single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is 4 business days, as each hard copy is custom printed for the client.