Optical Brightener Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The optical brightener market is expected to register a CAGR of over 4% during the forecast period. One of the main factors driving the market is the increasing demand for optical brighteners in laundry detergent across major economies. However, government regulations on toxicity of non-biodegradable optical brighteners are expected to hinder the market's growth.

Key Highlights

• By application, laundry detergent segment is expected to dominate the market over the forecast period.
• Growing demand of optical brightener in cosmetic industry is likely to act as an opportunity for the market studied in the future.
• Asia-Pacific region is expected to dominate the market with the largest consumption from countries such as China, India, and Japan.

Key Market Trends

Increasing Demand for Optical Brightener in Laundry Detergent Demand

• Optical brighteners are colors that retain lights and specific bands. They absorb light in the violet or bright range and decrease the impression of yellow light.
• Optical brighteners are synthetic substances added to fluid and powder clothing cleansers to cause the cloth to seem more white and more splendid and are viewed as a replacement for adding small amounts of blue dye to fabric to make it appear whiter.
• Increasing preference for scented laundry care products, green products, and the development of new products is likely to accelerate the laundry care industry, which boosts the demand for optical brighteners in major economies of the world.
• Hence, owing to the above-mentioned factors, optical brighteners' application in laundry detergent is likely to dominate during the forecast period.

Asia-Pacific Region to Dominate the Market

• Asia-Pacific region is expected to dominate the market during the forecast period. The rising demand for laundry detergent with the growing population in countries like China and India is expected to drive optical brighteners' demand in this region.
• The largest producers of optical brighteners are based in the Asia-Pacific region. Some of the leading companies in the production of optical brighteners are Huntsman International LLC, Keystone Aniline Corporation, Milliken Chemical, BASF SE, and Eastman Chemical Company, among others.
• The adoption of a healthier lifestyle, coupled with the increasing concern for hygiene, is majorly driving the laundry detergent market in the Asia Pacific region, increasing the demand for optical brighteners in this region.
• China is the largest leading manufacturing hub for finished products such as plastics, packaging, cosmetics, and laundry care products, where optical brighteners are likely to dominate the Asia Pacific region.
• Owing to the above-mentioned factors, the market for optical brighteners in the Asia-Pacific region is projected to grow significantly during the study period.

Competitive Landscape

The optical brightener market is partially fragmented, with only a few major players dominating the market. Some of the major companies are Huntsman International LLC, Clariant, Kolorjet Chemicals Pvt. Ltd, Dayglo Color Corp., and Eastman Chemical Company, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support