Summary
The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in China.
The lockdown in China and the following path to normality due to the COVID-19 outbreak is expected to wipe of ¥3.0 trillion from the country’s retail market in 2020, causing a 9.5% fall on 2019.
The retail market is forecast to recover in the second half of 2020, as consumers regain confidence and start visiting stores more frequently.
Scope
Reasons to Buy
The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in China.
The lockdown in China and the following path to normality due to the COVID-19 outbreak is expected to wipe of ¥3.0 trillion from the country’s retail market in 2020, causing a 9.5% fall on 2019.
The retail market is forecast to recover in the second half of 2020, as consumers regain confidence and start visiting stores more frequently.
Scope
- Food & grocery retailers and drug stores registered strong growth amid the pandemic as customers stockpiled essentials and hygiene products and refrained from purchasing big ticket items.
- The release of lockdown has fueled the appetite of wealthy Chinese consumers to spend again on luxury goods - particularly if they postponed these purchases over Chinese New Year.
Reasons to Buy
- Use our revised market forecasts out to 2024 to understand how the Chinese retail market will perform.
- Use our in-depth analysis to review how key retailers have responded to COVID-19.
- Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.
Table of Contents
Executive Summary- Market forecasts
- Consumer behaviour
- Retailer themes and responses
- Market forecasts
- Headlines
- Total retail market vs. pre-COVID-19 forecasts
- Total retail growth vs. pre-COVID-19 forecasts
- Consumer behaviour
- Purchasing patterns snapshot
- Purchasing patterns: non-food
- Purchasing patterns: food
- Purchasing patterns: drinks
- Purchasing patterns: personal care
- Consumer habits
- Retailer themes and responses
- Online and fulfilment
- Marketing
- Social media and digital channels
- Sharing human resources
- Appendix
- Methodology
List of Tables
- Change in shopping behaviour for key non-food categories
- Change in shopping behaviour for key food categories
- Change in shopping behaviour for key drinks categories
- Change in shopping behaviour for key personal care categories
List of Figures
- Total retail market vs. pre COVID-19 forecasts, 2019-2024
- Total retail growth vs. pre COVID-19 forecasts, 2019-2024
- Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
- COVID-19 impact on consumer behaviou in terms of going out, preparing food at home and social media
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nike
- JD.com
- Meituan Dianping
- H&M
- Lin Qingxuan
- Cosmo Lady
- Hema
