2. Executive Summary
3. Growth Drivers
- India Rapid Growth of Internet Connectivity across the Country
- Increased availability of bandwidth, cheap data plans and increased awareness driven by Government Program
4. India Television Insights
- Figure: Television Market (INR in Billion), 2017- 2021E
- Figure: Television Segment in Percent, 2018
5. Advertising
- Ad volumes grew in 2018
- Top 10 channel genres contributed share of advertising volumes on TV
- Ad spends were contributed by FMCG
- FreeDish generated more than 20 INR billion of advertising revenues in 2018.
- TV + digital ad sales began
- Figure: Top 10 Channel Contributed Share of Advertising Volumes on TV in Percent
- Figure: Product Category by Contribution & Contribution of Growth in Percent
6. Distribution
- TV owning households increased
- TV viewing households were digitized in 2018
- HD viewership increased
- Increase in LED / LCD / plasma television sets
- The free + paid dual STB home came into existence
- Viewership growth was led by regional languages
- Sports viewership had a surprising new winner
- Figure: India Television Mode of Signal by Households in Millions, 2017-2018
7. India Television Broadcast
- Second screen interactivity grew
- Average time spent watching television increased
- Viewership growth was led by regional languages
- Figure: Television Digital Connections in Percent, 2016-2018
- Figure: TV Viewership Impressions (Billion) by Age Group, 2017- 2018
- Figure: Viewership Growth by Regional languages, in Percent
- Figure: Impressions Share in Percent, 2017-2018
- Figure: India Television Most Watched Sport on TV in Percent
- Figure: India Viewership Share in Percent
- Figure: Time Spent on Escapism in Percent, 2018
8. Television - Broadcasting and Distribution
- Figure: TRAI issued ‘Press Release on Consumer Choices in the New Regulatory Framework’
- Figure: Foreign Direct Investment (“FDI”) norms for the DTH sector
- Figure: TRAI issued Directions regarding the listing of channels in the Electronic Program Guide (EPG) (“Directions”)
- Figure: Increase in the advertisement rates of private TV channels by Ministry of Information and Broadcasting (“MIB”)
- Figure: MIB has proposed the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) (Amendment) Bill, 2018
- Figure: TRAI issued ‘Recommendations on Ease of Doing Business in Broadcasting Sector’
- Figure: TRAI released ‘Recommendations on Issues relating to Uplinking and Downlinking of Television Channels in India
- Figure: Ministry of Information and Broadcasting issued an Order relating to Changes to Permitted TV channels
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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