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Kefir Products - Global Strategic Business Report

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    Report

  • 293 Pages
  • December 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5030167
The global market for Kefir Products was estimated at US$1.8 Billion in 2023 and is projected to reach US$2.4 Billion by 2030, growing at a CAGR of 4.2% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Kefir Products Market - Trends & Consumer Insights

Why Are Kefir Products Gaining Popularity in the Health and Wellness Market?

Kefir products are gaining significant popularity in the health and wellness market due to their rich probiotic content and numerous health benefits. Kefir, a fermented milk drink that originated in the Caucasus region, is known for its high levels of beneficial bacteria and yeast, which contribute to gut health and overall well-being. The rising consumer interest in digestive health, driven by growing awareness of the gut microbiome's role in immunity, mental health, and chronic disease prevention, is propelling the demand for kefir. Moreover, kefir's versatility as a beverage and ingredient in smoothies, dressings, and baked goods is increasing its appeal to a broader audience, including those seeking functional foods that offer more than basic nutrition. As consumers continue to prioritize health-conscious choices, kefir products are becoming a staple in the diets of those looking to improve their digestive health and overall wellness.

How Are Innovations in Flavors and Formats Expanding the Kefir Market?

Innovations in flavors and formats are playing a crucial role in expanding the kefir market, making these products more accessible and appealing to a wider range of consumers. Traditionally, kefir has a tart and tangy flavor, which may not appeal to everyone. However, manufacturers are now offering a variety of flavored kefir options, such as berry, vanilla, and honey, that cater to diverse taste preferences while still delivering the probiotic benefits. Additionally, the introduction of non-dairy kefir made from coconut, almond, and soy milk is expanding the market to include consumers who are lactose intolerant, vegan, or simply prefer plant-based products. These innovations are not only broadening the consumer base but also positioning kefir as a versatile and convenient option for health-conscious individuals. The availability of kefir in various formats, such as ready-to-drink bottles, single-serving cups, and powdered mixes, is further driving its popularity by catering to the on-the-go lifestyle of modern consumers.

What Challenges Does the Kefir Market Face in Reaching a Broader Audience?

Despite its growing popularity, the kefir market faces several challenges in reaching a broader audience, including consumer education, competition from other probiotic products, and the unique taste profile of kefir. Many consumers are still unfamiliar with kefir, its health benefits, and how it differs from other fermented products like yogurt. This lack of awareness can be a barrier to trial and adoption. Additionally, the market for probiotic foods and beverages is becoming increasingly crowded, with kefir competing against a wide range of products, including yogurt, kombucha, and dietary supplements. The tart flavor of traditional kefir, while appealing to some, can be off-putting to others, particularly those who are new to fermented foods. To overcome these challenges, manufacturers are investing in marketing and education campaigns that highlight the health benefits of kefir and its versatility as a food product. They are also focusing on product innovation, offering milder flavors and convenient formats that make kefir more accessible and appealing to a broader audience.

What Factors Are Driving Growth in the Kefir Products Market?

The growth in the kefir products market is driven by several factors, including the increasing consumer focus on digestive health, the expansion of the functional foods market, and the growing demand for natural and organic products. As awareness of the importance of gut health continues to rise, more consumers are turning to probiotic-rich foods like kefir to support their digestive systems and overall well-being. The broader functional foods market, which includes products that offer additional health benefits beyond basic nutrition, is also expanding rapidly, creating more opportunities for kefir products. Additionally, the trend towards natural and organic foods is driving demand for kefir, which is often marketed as a clean-label product with minimal processing and natural ingredients. The ongoing innovation in flavors, formats, and non-dairy options is further fueling the market's growth, making kefir accessible to a wider range of consumers and solidifying its place in the health and wellness sector.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Flavored Kefir Products segment, which is expected to reach US$1.5 Billion by 2030 with a CAGR of a 4.0%. The Unflavored Kefir Products segment is also set to grow at 4.4% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $488.8 Million in 2023, and China, forecasted to grow at an impressive 7.5% CAGR to reach $547.0 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Kefir Products Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Kefir Products Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Kefir Products Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Best of Farms LLC., Bio-tiful Dairy Ltd., Danone S.A, and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 44 Featured):

  • Best of Farms LLC.
  • Bio-tiful Dairy Ltd.
  • Danone S.A
  • Groupe Danone
  • Liberte inc.
  • Lifeway Foods, Inc.
  • Nourish Kefir
  • OSM Krasnystaw
  • Redwood Hill Farm & Creamery, Inc.
  • Swirls Frozen Kefir Corporation

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Kefir Products - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • Global Economic Update
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Growing Consumer Awareness of Probiotics Spurs Growth in Kefir Products
  • Health and Wellness Trends Propel Demand for Kefir as a Functional Beverage
  • Rise of Plant-Based Diets Expands Addressable Market Opportunity for Dairy-Free Kefir
  • Innovations in Flavor Varieties Strengthen the Business Case for Kefir Products
  • Increased Focus on Gut Health Throws the Spotlight on Kefirs Digestive Benefits
  • E-commerce Channels Accelerate Growth in Kefir Product Sales
  • Growing Popularity of Fermented Foods Spurs Demand for Kefir
  • Consumer Demand for Organic and Non-GMO Foods Expands Market Potential for Kefir
  • Expansion of Functional Beverage Categories Propels Growth in Kefir Products
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Coconut Milk by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 2: World Historic Review for Coconut Milk by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 3: World 16-Year Perspective for Coconut Milk by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Other Sources by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 5: World Historic Review for Other Sources by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 6: World 16-Year Perspective for Other Sources by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Food & Beverage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 8: World Historic Review for Food & Beverage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 9: World 16-Year Perspective for Food & Beverage by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Pharmaceuticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 11: World Historic Review for Pharmaceuticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 12: World 16-Year Perspective for Pharmaceuticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 13: World Recent Past, Current & Future Analysis for Conventional by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 14: World Historic Review for Conventional by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 15: World 16-Year Perspective for Conventional by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 16: World Recent Past, Current & Future Analysis for Organic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 17: World Historic Review for Organic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 18: World 16-Year Perspective for Organic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 19: World Recent Past, Current & Future Analysis for Flavored by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 20: World Historic Review for Flavored by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 21: World 16-Year Perspective for Flavored by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 22: World Recent Past, Current & Future Analysis for Unflavored by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 23: World Historic Review for Unflavored by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 24: World 16-Year Perspective for Unflavored by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 25: World Recent Past, Current & Future Analysis for Animal Milk by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 26: World Historic Review for Animal Milk by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 27: World 16-Year Perspective for Animal Milk by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 28: World Recent Past, Current & Future Analysis for Soy Milk by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 29: World Historic Review for Soy Milk by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 30: World 16-Year Perspective for Soy Milk by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • TABLE 31: World Kefir Products Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
  • TABLE 32: World Recent Past, Current & Future Analysis for Kefir Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
  • TABLE 33: World Historic Review for Kefir Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
  • TABLE 34: World 16-Year Perspective for Kefir Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADA
JAPAN
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCE
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIA
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Kefir Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned

  • Best of Farms LLC.
  • Bio-tiful Dairy Ltd.
  • Danone S.A
  • Groupe Danone
  • Liberte inc.
  • Lifeway Foods, Inc.
  • Nourish Kefir
  • OSM Krasnystaw
  • Redwood Hill Farm & Creamery, Inc.
  • Swirls Frozen Kefir Corporation

Table Information