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Pantyliners - Global Strategic Business Report

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    Report

  • 243 Pages
  • October 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5030470
The global market for Pantyliners was estimated at US$3.5 Billion in 2023 and is projected to reach US$4.9 Billion by 2030, growing at a CAGR of 5.0% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Pantyliners Market - Key Trends & Drivers Summarized

Why Are Pantyliners Becoming a Staple in Women's Hygiene Products?

Pantyliners, thin absorbent pads designed for light menstrual flow or daily discharge, are increasingly becoming a staple in women's hygiene routines. Unlike regular sanitary pads, pantyliners are lighter and smaller, providing everyday comfort and protection without the bulk. They are widely used for daily hygiene, light spotting, or as a backup with tampons or menstrual cups. Pantyliners have gained popularity due to their convenience, discreetness, and versatility, offering women protection during different stages of their menstrual cycle and daily activities. The increasing awareness of feminine hygiene, along with the growing demand for convenient and comfortable hygiene products, has contributed to the rising sales of pantyliners globally.

How Are Shifts in Consumer Preferences Shaping the Pantyliners Market?

Shifts in consumer preferences, particularly toward products that prioritize comfort, sustainability, and health, are driving innovation in the pantyliners market. More women are seeking pantyliners made from organic cotton, free of harmful chemicals, fragrances, and synthetic materials to minimize irritation and allergic reactions. The demand for eco-friendly and biodegradable pantyliners is also rising, as consumers become more environmentally conscious and seek sustainable alternatives to traditional feminine hygiene products. Additionally, brands are focusing on improving the comfort and breathability of pantyliners, offering ultra-thin and flexible designs that cater to modern women's active lifestyles. These evolving consumer preferences are reshaping the pantyliners market, driving manufacturers to develop products that meet the growing demand for safer, more sustainable options.

How Are Technological Advancements and Product Innovation Driving the Market?

Technological advancements in materials and manufacturing processes are enabling companies to create pantyliners that offer better absorbency, comfort, and breathability. Ultra-thin, super-absorbent materials are now commonly used to provide maximum protection without adding bulk, enhancing the user's comfort throughout the day. Many pantyliners now feature moisture-wicking technology and odor control, ensuring long-lasting freshness. Moreover, the introduction of biodegradable and organic cotton pantyliners reflects the industry's shift toward sustainability. Brands are also innovating with customizable designs and sizes to cater to different body types and flow needs. These product innovations, focused on both comfort and environmental impact, are driving the expansion of the pantyliners market.

What Is Driving Growth in the Pantyliners Market?

The growth in the pantyliners market is driven by several factors. The increasing awareness of feminine hygiene and the growing demand for comfortable, discreet protection for everyday use have significantly boosted sales. Technological advancements in absorbent materials and product design have enhanced the functionality of pantyliners, making them more appealing to consumers. The rising focus on sustainable and eco-friendly products has also fueled demand for organic and biodegradable pantyliners, aligning with consumer preferences for greener hygiene solutions. Additionally, expanding distribution networks, including online retail platforms, have made pantyliners more accessible to consumers globally. As the focus on feminine hygiene continues to grow, the pantyliners market is expected to see sustained expansion.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Non-Organic Pantyliners segment, which is expected to reach US$3.0 Billion by 2030 with a CAGR of a 3.8%. The Organic Pantyliners segment is also set to grow at 7.3% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $932.5 Million in 2023, and China, forecasted to grow at an impressive 7.9% CAGR to reach $1.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Bella Flor Canada, Bodywise (UK) Limited, Edgewell Personal Care, and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Key Questions Answered:

  • How is the Global Pantyliners Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Pantyliners Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Pantyliners Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Select Competitors (Total 44 Featured):

  • Bella Flor Canada
  • Bodywise (UK) Limited
  • Edgewell Personal Care
  • First Quality Enterprises, Inc.
  • Fujian Hengan Group Ltd.
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Ontex Group
  • Premier Health & Beauty
  • Procter & Gamble Company, The
  • Seventh Generation, Inc.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Pantyliners - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Awareness of Feminine Hygiene Drives Growth in the Pantyliners Market
  • Increasing Focus on Health, Comfort, and Convenience Spurs Demand for Ultra-Thin and Flexible Pantyliners
  • Growing Consumer Preference for Organic and Chemical-Free Products Expands Market for Natural Pantyliners
  • Technological Advancements in Pantyliner Design Improve Absorbency, Comfort, and Odor Control
  • Growing Popularity of Daily Feminine Hygiene Products Fuels Market Growth in the Pantyliner Segment
  • Rising Adoption of Biodegradable and Eco-Friendly Pantyliners Strengthens the Business Case for Sustainable Feminine Care Products
  • Expansion of E-Commerce and Subscription Services Boosts Sales of Pantyliners in Online Retail Channels
  • Increasing Consumer Demand for Hypoallergenic and Fragrance-Free Pantyliners Expands Market Opportunities for Sensitive Skin Products
  • Technological Innovations in Breathable Materials and Leak-Proof Designs Improve Consumer Comfort and Satisfaction
  • Growing Focus on Sustainable Packaging Solutions Fuels Demand for Eco-Friendly Pantyliners
  • Rising Popularity of Feminine Hygiene Products for Active Lifestyles Expands Market for Sports and Everyday Use Pantyliners
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Pantyliners Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Pantyliners by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 3: World Historic Review for Pantyliners by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 4: World 16-Year Perspective for Pantyliners by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Non-Organic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 6: World Historic Review for Non-Organic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 7: World 16-Year Perspective for Non-Organic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Organic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 9: World Historic Review for Organic by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 10: World 16-Year Perspective for Organic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Economy by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 12: World Historic Review for Economy by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 13: World 16-Year Perspective for Economy by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Mid-Range by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 15: World Historic Review for Mid-Range by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 16: World 16-Year Perspective for Mid-Range by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Premium by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 18: World Historic Review for Premium by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 19: World 16-Year Perspective for Premium by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 21: World Historic Review for Supermarkets / Hypermarkets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 22: World 16-Year Perspective for Supermarkets / Hypermarkets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for Pharmacies & Drug Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 24: World Historic Review for Pharmacies & Drug Stores by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 25: World 16-Year Perspective for Pharmacies & Drug Stores by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Specialty Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Specialty Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 28: World 16-Year Perspective for Specialty Outlets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 30: World Historic Review for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 31: World 16-Year Perspective for Online by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
  • Table 32: World Recent Past, Current & Future Analysis for Other Distribution Channels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 33: World Historic Review for Other Distribution Channels by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
  • Table 34: World 16-Year Perspective for Other Distribution Channels by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADA
JAPAN
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCE
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIA
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Pantyliners Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Bella Flor Canada
  • Bodywise (UK) Limited
  • Edgewell Personal Care
  • First Quality Enterprises, Inc.
  • Fujian Hengan Group Ltd.
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Ontex Group
  • Premier Health & Beauty
  • Procter & Gamble Company, The
  • Seventh Generation, Inc.

Table Information