Panty Liners Market Report 2024

This Panty Liners market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The panty liners market size has grown strongly in recent years. It will grow from $4.41 billion in 2023 to $4.7 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth during the historic period can be attributed to increased awareness and education about menstrual hygiene practices, changing lifestyles, rising urbanization, higher disposable incomes, and a growing focus on personal health and hygiene.

The panty liners market size is expected to see strong growth in the next few years. It will grow to $6.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to government programs promoting menstrual hygiene management, efficient and widespread distribution channels, endorsements by celebrities and influencers, increasing concerns about vaginal health, and attractive, convenient packaging designs. Major trends during this period include advances in manufacturing technology, continuous innovation in product design, the introduction of ultra-thin, breathable, and scented panty liners, the demand for biodegradable and organic panty liners, and innovative designs.

The increasing number of working women is anticipated to drive the growth of the panty liners market. Working women are those engaged in paid employment, business activities, or professional services, whether full-time or part-time. The rise in working women is due to better access to education, changing societal norms, and more opportunities for career advancement and financial independence. Panty liners are in demand among working women as they offer comfort, hygiene, and confidence throughout the day, especially during long working hours and hectic schedules. For example, according to the Bureau of Labor Statistics, a US-based government agency, working women made up 77.6% of the workforce in June 2023, up slightly from 77% in 2020. Thus, the growing number of working women is boosting the panty liners market.

Leading companies in the panty liners market are focusing on innovative designs and technologies, such as ultra-thin, highly absorbent, and breathable panty liners that provide maximum comfort and protection. These discreet liners offer superior moisture absorption and ventilation for all-day comfort and dryness. For instance, in May 2024, Cumlaude Lab, a Spain-based intimate care products company, launched a new menstrual panty liner with advanced fabric technology for superior absorbency, leak-proof protection, and enhanced comfort. This innovative product not only addresses menstrual hygiene but also provides a sustainable alternative to traditional disposable products, reflecting the trend towards eco-friendly solutions.

In January 2024, Forum Brands, a US-based e-commerce company that acquires and scales consumer brands, acquired Lola for an undisclosed amount. With this acquisition, Forum Brands aims to expand its portfolio of high-growth, consumer-centric brands and strengthen its presence in the rapidly growing wellness and personal care market. This acquisition supports Lola in accelerating its growth and innovation in the organic period care segment. Lola is a US-based health and wellness company focused on providing panty liners.

Major companies operating in the panty liners market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever PLC, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Unicharm Corp., First Quality Enterprises Inc., Hengan Group, Edgewell Personal Care Company, Ontex, The Honest Company, Seventh Generation, Heyday, GladRags, Rael Inc., Bella Flor Enterprises, Intimina, Nua Woman, Winner Medical Ltd., Natracare LLC, Carmesi, Redcliffe Hygiene Private Limited, CORA.

Asia-Pacific was the largest region in the panty liners market in 2023. South America is expected to be the fastest-growing region in the forecast period. The regions covered in the panty liners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the panty liners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Panty liners are thin, absorbent pads meant to be worn inside underwear to ensure cleanliness and absorb light discharge or menstrual flow. They are generally smaller and thinner than regular sanitary pads, making them ideal for everyday use. Panty liners are available in different shapes and sizes to match various types of underwear and individual preferences.

The main types of panty liners are disposable and reusable. Disposable panty liners are single-use products designed to be discarded after each use. They can be either organic or non-organic and come in a range of prices, including economy, mid-range, and premium. These products are sold through various channels, such as supermarkets, hypermarkets, pharmacies, and online stores.

The panty liners market research report is one of a series of new reports that provides panty liners market statistics, including panty liners industry global market size, regional shares, competitors with a panty liners market share, detailed panty liners market segments, market trends and opportunities, and any further data you may need to thrive in the panty liners industry. This panty liners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The panty liners market consists of sales of daily panty liners, scented panty liners and unscented panty liners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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