Panty Liners Market Report 2026

The panty liners market size has grown strongly in recent years. It will grow from $4.98 billion in 2025 to $5.3 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to increasing awareness of feminine hygiene, expansion of urban female population, availability of disposable hygiene products, growth of retail distribution channels, rising demand for personal care products.

The panty liners market size is expected to see strong growth in the next few years. It will grow to $6.8 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing adoption of reusable hygiene products, rising demand for sustainable feminine care, expansion of premium hygiene segments, growing e-commerce penetration, increasing product innovation in absorbent materials. Major trends in the forecast period include growing demand for organic and skin-friendly products, rising preference for ultra-thin absorbent designs, expansion of breathable and hypoallergenic materials, increasing customization for comfort and fit, enhanced focus on daily hygiene solutions.

The rising number of working women is expected to drive the growth of the panty liners market in the coming years. Working women are individuals engaged in paid employment, business activities, or professional services, whether full-time or part-time. This number is increasing due to greater access to education, evolving societal norms, and expanded opportunities for career advancement and financial independence. Panty liners are in demand among working women because they provide comfort, hygiene, and confidence throughout long workdays and busy schedules. For example, in June 2023, the Bureau of Labor Statistics, a US-based government agency, reported that working women constituted 77.6% of the workforce. Therefore, the increasing number of working women is propelling the panty liners market.

Companies in the panty liners market are focusing on innovations in design and technology to enhance product performance. Ultra-thin, highly absorbent, and breathable panty liners are engineered to offer superior moisture absorption and ventilation, ensuring comfort and dryness throughout the day. For instance, in May 2024, Cumlaude Lab, a Spain-based intimate care company, launched a new menstrual panty liner incorporating advanced fabric technology for superior absorbency, leak-proof protection, and enhanced comfort. The product also provides a sustainable alternative to traditional disposable options, reflecting the growing trend toward eco-friendly solutions.

In January 2024, Forum Brands, a US-based e-commerce company specializing in acquiring and scaling consumer brands, acquired Lola for an undisclosed amount. The acquisition enables Forum Brands to expand its portfolio of high-growth, consumer-centric brands, strengthen its presence in the rapidly growing wellness and personal care market, and support Lola in accelerating innovation and growth within the organic period care segment. Lola is a US-based health and wellness company focused on providing panty liners.

Major companies operating in the panty liners market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever PLC, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Unicharm Corp, First Quality Enterprises Inc., Hengan Group, Edgewell Personal Care Company, Ontex, The Honest Company, Seventh Generation, GladRags, Rael Inc, Bella Flor Enterprises, Intimina, Nua Woman, Winner Medical Ltd., Natracare LLC, Carmesi, Redcliffe Hygiene Private Limited, CORA.

Asia-Pacific was the largest region in the panty liners market in 2025. South America is expected to be the fastest-growing region in the forecast period. The regions covered in the panty liners market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the panty liners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The panty liners market consists of sales of daily panty liners, scented panty liners and unscented panty liners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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