The global market for Oats was valued at US$6.7 Billion in 2024 and is projected to reach US$9.5 Billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Oats market.
Technological advancements and agricultural practices have significantly impacted oat production, improving yield, quality, and sustainability. Modern farming techniques, including precision agriculture and genetically optimized seed varieties, have enhanced the resilience of oat crops against diseases and adverse weather conditions. Processing technologies have also evolved, allowing for the production of various oat-based products that retain their nutritional value while offering convenience to consumers. Innovations in food processing, such as the development of instant oats and oat milk, have expanded the range of products available in the market, making oats more accessible and appealing to a broader audience. Furthermore, research into the health benefits of oats continues to support their reputation as a superfood, encouraging their inclusion in a variety of dietary regimens.
The growth in the oats market is driven by several factors, including the increasing awareness of health and wellness, the rising demand for plant-based foods, and the expanding applications of oats in various industries. As consumers become more health-conscious, they are seeking out foods that offer both nutritional benefits and functional properties, making oats a preferred choice. The plant-based food movement has also propelled the demand for oat-based products, such as oat milk, which serves as an alternative to dairy milk. Additionally, the food industry's innovation in developing new oat-based products, from snacks to nutritional supplements, has broadened the market's reach. The agricultural sector's focus on sustainable and organic farming practices has further supported market growth, as environmentally conscious consumers gravitate towards sustainably sourced ingredients. As these trends continue to evolve, the oats market is poised for sustained growth, driven by technological advancements, consumer preferences, and the continuous exploration of oats' potential in various culinary and industrial applications.
Segments: Product Type (Oat Groats, Rolled Oats, Oats Flour); Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail, Other Distribution Channels); End-Use (Breakfast Cereals, Bakery Products, Snacks & Savory, Other End-Uses).
Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Global Oats Market - Key Trends & Drivers Summarized
Oats are a versatile and nutritious grain that has been a staple in human diets for centuries. Known for their high fiber content, particularly beta-glucan, oats are often celebrated for their heart health benefits and ability to lower cholesterol levels. They are consumed in various forms, including whole oats, rolled oats, oat flour, and oat bran, making them a popular ingredient in breakfast cereals, baked goods, and snack bars. Additionally, oats are a key ingredient in many gluten-free products, catering to those with gluten sensitivities or celiac disease. The rise in health consciousness and the increasing demand for functional foods have solidified oats' place in modern diets, particularly in the context of plant-based and whole-food eating trends.Technological advancements and agricultural practices have significantly impacted oat production, improving yield, quality, and sustainability. Modern farming techniques, including precision agriculture and genetically optimized seed varieties, have enhanced the resilience of oat crops against diseases and adverse weather conditions. Processing technologies have also evolved, allowing for the production of various oat-based products that retain their nutritional value while offering convenience to consumers. Innovations in food processing, such as the development of instant oats and oat milk, have expanded the range of products available in the market, making oats more accessible and appealing to a broader audience. Furthermore, research into the health benefits of oats continues to support their reputation as a superfood, encouraging their inclusion in a variety of dietary regimens.
The growth in the oats market is driven by several factors, including the increasing awareness of health and wellness, the rising demand for plant-based foods, and the expanding applications of oats in various industries. As consumers become more health-conscious, they are seeking out foods that offer both nutritional benefits and functional properties, making oats a preferred choice. The plant-based food movement has also propelled the demand for oat-based products, such as oat milk, which serves as an alternative to dairy milk. Additionally, the food industry's innovation in developing new oat-based products, from snacks to nutritional supplements, has broadened the market's reach. The agricultural sector's focus on sustainable and organic farming practices has further supported market growth, as environmentally conscious consumers gravitate towards sustainably sourced ingredients. As these trends continue to evolve, the oats market is poised for sustained growth, driven by technological advancements, consumer preferences, and the continuous exploration of oats' potential in various culinary and industrial applications.
Report Scope
The report analyzes the Oats market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.Segments: Product Type (Oat Groats, Rolled Oats, Oats Flour); Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail, Other Distribution Channels); End-Use (Breakfast Cereals, Bakery Products, Snacks & Savory, Other End-Uses).
Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Oat Groats segment, which is expected to reach US$7.0 Billion by 2030 with a CAGR of a 5.8%. The Rolled Oats segment is also set to grow at 6.2% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $1.6 Billion in 2024, and China, forecasted to grow at an impressive 8.4% CAGR to reach $1.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Oats Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Oats Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Oats Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as B&G Foods, Inc., Abbott Nutrition, Bob's Red Mill Natural Foods, Ceapro, Inc., Bagrrys India Ltd. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 68 companies featured in this Oats market report include:
- B&G Foods, Inc.
- Abbott Nutrition
- Bob's Red Mill Natural Foods
- Ceapro, Inc.
- Bagrrys India Ltd.
- E. Flahavan & Sons Ltd.
- Culture Fresh Foods
- DailyGo
- Australian Grain Export Pty Limited
- DS Invest GmbH & Company KG
- 4care Company Limited
- Cotrade Srl
- epruf s.a.
- Beetroot Inc.
- Codwell & Company Limited
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What’s Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Table of Contents
I. METHODOLOGYMII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- B&G Foods, Inc.
- Abbott Nutrition
- Bob's Red Mill Natural Foods
- Ceapro, Inc.
- Bagrrys India Ltd.
- E. Flahavan & Sons Ltd.
- Culture Fresh Foods
- DailyGo
- Australian Grain Export Pty Limited
- DS Invest GmbH & Company KG
- 4care Company Limited
- Cotrade Srl
- epruf s.a.
- Beetroot Inc.
- Codwell & Company Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 477 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 6.7 Billion |
| Forecasted Market Value ( USD | $ 9.5 Billion |
| Compound Annual Growth Rate | 6.0% |
| Regions Covered | Global |
