Consumer Tissue Paper Market: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024)

Table of Contents

1. Executive Summary

2. Introduction
2.1 Tissue Paper: An Overview
2.2 Benefits of Tissue Paper
2.3 Categories of Tissue Paper
2.4 Applications of Tissue Paper

3. Global Market Analysis
3.1 Global Tissue Paper Market Analysis
3.1.1 Global Tissue Paper Market by Value
3.1.2 Global Tissue Paper Market by Volume
3.1.3 Global Tissue Paper Market by Application (Away from Home and Consumer)
3.1.4 Global Away From Home Tissue Paper Market by Value
3.2 Global Consumer Tissue Paper Market Analysis
3.2.1 Global Consumer Tissue Paper Market by Value
3.2.2 Global Consumer Tissue Paper Market by Product Segments (Consumer Toilet Tissue Paper, Consumer Facial Tissue and Others)
3.2.3 Global Consumer Toilet Tissue Paper Market by Value
3.2.4 Global Consumer Facial Tissue Paper Market by Value
3.2.5 Global Consumer Tissue Paper Market by Region (Asia Pacific and Rest of the World)

4. Regional Analysis
4.1 Asia Pacific Consumer Tissue Paper Market Analysis
4.1.1 Asia Pacific Consumer Tissue Paper Market by Value
4.2 Average Per Capita Tissue Consumption by Region Analysis

5. Impact of COVID-19
5.1 Global Consumer Tissue Market: Regional Impact Analysis
5.1.1 China Impact Analysis
5.1.2 Rest of Asia Pacific Impact Analysis
5.1.3 North America Impact Analysis

6. Market Dynamics
6.1 Growth Drivers
6.1.1 Improving Disposable Income
6.1.2 Spike in Global Healthcare Expenditure
6.1.3 Boom in Global Population
6.1.4 Demand from Hospitality Industry
6.1.5 Preference Over other Alternatives like Cotton Towels
6.2 Challenges
6.2.1 Vulnerability to Fluctuation in Prices of Raw Materials
6.2.2 Harmful Effects of Certain Tissue Paper Products
6.3 Market Trends
6.3.1 Strong Mergers and Acquisition Activity
6.3.2 Launch of Innovative Products
6.3.3 Technological Advances in Tissue Product Manufacturing

7. Competitive Landscape
7.1 North America Tissue Paper Market: Players Analysis
7.1.1 North America Tissue Paper Market by Players: Capacity Analysis
7.1.2 North America Tissue Market Players by Capacity Share

8. Company Profiles
8.1 Kimberly-Clark Corporation
8.1.1 Business Overview
8.1.2 Financial Overview
8.1.3 Business Strategy
8.2 Georgia Pacific LLC
8.2.1 Business Overview
8.2.2 Business Strategy
8.3 SCA
8.3.1 Business Overview
8.3.2 Financial Overview
8.3.3 Business Strategy
8.4 The Procter & Gamble Company
8.4.1 Business Overview
8.4.2 Financial Overview
8.4.3 Business Strategy
8.5 WEPA Group
8.5.1 Business Overview
8.5.2 Business Strategy

List of Figures

Figure 1: Benefits of Tissue Paper
Figure 2: Categories of Tissue Paper
Figure 3: Applications of Tissue Paper
Figure 4: Global Tissue Paper Market by Value; 2015-2019 (US$ Billion)
Figure 5: Global Tissue Paper Market by Value; 2020-2024 (US$ Billion)
Figure 6: Global Tissue Paper Market by Volume; 2018 (Percentage,%)
Figure 7: Global Tissue Paper Market by Application; 2019 (Percentage,%)
Figure 8: Global Away From Home Tissue Paper Market by Value; 2015-2019 (US$ Billion)
Figure 9: Global Away From Home Tissue Paper Market by Value; 2020-2024 (US$ Billion)
Figure 10: Global Consumer Tissue Paper Market by Value; 2015-2019 (US$ Billion)
Figure 11: Global Consumer Tissue Paper Market by Value; 2020-2024 (US$ Billion)
Figure 12: Global Consumer Tissue Paper Market by Product Segments; 2019 (Percentage,%)
Figure 13: Global Consumer Toilet Tissue Paper Market by Value; 2015-2019 (US$ Billion)
Figure 14: Global Consumer Toilet Tissue Paper Market by Value; 2020-2024 (US$ Billion)
Figure 15: Global Consumer Facial Tissue Paper Market by Value; 2015-2019 (US$ Billion)
Figure 16: Global Consumer Facial Tissue Paper Market by Value; 2020-2024 (US$ Billion)
Figure 17: Global Consumer Tissue Paper Market by Region; 2019 (Percentage,%)
Figure 18: Asia Pacific Consumer Tissue Paper Market by Value; 2015-2019 (US$ Billion)
Figure 19: Asia Pacific Consumer Tissue Paper Market by Value; 2020-2024(US$ Billion)
Figure 20: Average Per Capita Tissue Consumption by Region; 2018 ( kg/ capita pa)
Figure 21: Global GNI Per Capita; 2013-2018 (US$)
Figure 22: Global Health Expenditure Per Capita; 2011-2016 (US$)
Figure 23: Global Population; 2014-2018 (Billion)
Figure 24: Global Hotel Market by Value; 2014-2018 (US$ Billion)
Figure 25: North America Tissue Market Players by Capacity Share; 2019 (Percentage,%)
Figure 26: Kimberly-Clark Corporation Net Sales; 2015-2019 (US$ Billion)
Figure 27: Kimberly-Clark Corporation Net Sales by Segments; 2019 (Percentage,%)
Figure 28: Kimberly-Clark Corporation Net Sales by Region; 2019 (Percentage,%)
Figure 29: SCA Net Sales; 2015-2019 (US$ Billion)
Figure 30: SCA Net Sales by Segment; 2019 (Percentage,%)
Figure 31: SCA Net Sales by Region; 2019 (Percentage,%)
Figure 32: The Procter & Gamble Company Net Sales;2015-2019 (US$ Billion)
Figure 33: The Procter & Gamble Company Net Sales by Segment; 2019 (Percentage,%)
Figure 34: The Procter & Gamble Company Net Sales by Region; 2019 (Percentage,%)

List of Tables

Table 1: Impact of Covid-19 on China Tissue Paper Market
Table 2: Impact of Covid-19 on Rest of Asia Pacific Tissue Paper Market
Table 3: Impact of Covid-19 on North America Tissue Paper Market
Table 4: Changes in Tissue Capacity in North America; 2018-2021

Executive Summary

Tissue is an overall term that is used to describe a class of papers which are characteristically gauzy in texture and, in some cases, fairly transparent. They may be glazed, unglazed, or creped, and are used for a variety of purposes. Some of the desirable characteristics of tissue papers are softness, strength, comfort, thickness. Disposable tissue products have been found to effectively reduce the spread of bacteria and communicable diseases.

On the basis of application, the tissue paper market is split into two types namely away from home (AFH) and consumer (also called as household) tissue paper. The AFH tissue paper finds usage in like hospitals, restaurants, hospitality sector, offices etc. On the other hand, household tissue papers are for at-home use. Examples include paper and kitchen towels, toilet paper, napkin and facial tissues.

The global consumer tissue market has showcased strong growth over the historic years (2015-2019). Various factors contributed to the growth of the market such as improving disposable income, a spike in global healthcare expenditure, the boom in global population, demand from hospitality industry and preference over other alternatives like cotton towel. The market is also confronted with certain challenges such as vulnerability to fluctuation in prices of raw materials and harmful effects of certain tissue paper products.

Strong mergers and acquisition (M&A) activity, innovative product launches and technological advancements in tissue product manufacturing, and acceleration in sales of tissue products via e-commerce due to COVID-19 are some of the latest trends existing in the market.

The COVID-19 pandemic is expected to have different impacts on AFH and household tissue segments. On one hand, demand for tissues from the AFH segment is anticipated to face major headwinds mainly due to severe impact on demand from end-users like hospitality, restaurants and offices. On the other hand, the consumer segment is projected to benefit on the account of greater tissue consumption as a result of increased awareness on respiratory hygiene coupled with the spike in adoption of work from home by companies around the world. As a result, the market is estimated to demonstrate robust growth over the years 2020-2024.

Companies Mentioned

• Georgia-Pacific LLC
• Kimberly Clark
• SCA
• The Procter & Gamble Company
• WEPA Group