Turkey Cosmetics & Toiletries - Market Assessment and Forecasts to 2024

Summary

The Turkish cosmetics & toiletries industry was led by the skincare sector in value terms in 2019, and it is forecast to register the fastest value growth in during 2019-2024. Hypermarket & supermarkets was the leading channel for distribution of cosmetics & toiletries products in the country. Rigid plastics was the most commonly used pack material in the industry. Procter & Gamble, L`Oreal S.A, and Unilever were the leading players in the Turkish cosmetics & toiletries industry. Additionally, kids & babies (0-15 years) accounted for the highest consumption of cosmetics & toiletries products in the country.

This report on the cosmetics & toiletries industry in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures sector distribution data and companies market shares.

What else is contained?

• Industry data: Overall sector value and volume data with growth analysis for 2014-2024
• Sector coverage: Value and volume growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2019-2024
• Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
• Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, drug stores & pharmacies, vending machines and other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each sector, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch, blister pack, aerosol, wrapper, film, specialty container, tray, box, foil and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap, film, lever closure, stopper, foil and other closure types, primary outer types for: carton - folding, blister pack, sleeve, bag, shrink wrap and other primary outer types.

Scope

• Per capita consumption of cosmetics & toiletries products in Turkey was lower than both the global and the regional levels in 2019.
• The per capita consumption of personal hygiene products was higher than other cosmetics & toiletries categories in 2019.
• Hypermarket & supermarkets is the leading distribution channel in the Turkish cosmetics & toiletries industry in 2019.
• Rigid plastics is the most commonly used pack material in the Turkish cosmetics & toiletries industry.
• Kids & babies account for the leading share in the consumption of cosmetics & toiletries products in Turkey.

Reasons to Buy

• Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.