Hotel Toiletries Market Report 2024

This Hotel Toiletries market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The hotel toiletries market size has grown rapidly in recent years. It will grow from $19.01 billion in 2023 to $21.32 billion in 2024 at a compound annual growth rate (CAGR) of 12.1%. The growth observed during the historic period can be attributed to several factors such as rising disposable income, increasing guest experience expectations, continuous growth in the hotel industry, expansion of the luxury hotel segment, and a rise in business travel.

The hotel toiletries market size is expected to see rapid growth in the next few years. It will grow to $33.84 billion in 2028 at a compound annual growth rate (CAGR) of 12.3%. The anticipated growth in the forecast period can be attributed to several factors such as increasing awareness about hygiene and personal care, growing environmental consciousness, rising tourism, the expansion of online travel booking platforms, and the overall growth of the hospitality sector. Major trends during this period include a rising demand for eco-friendly and biodegradable packaging, incorporation of locally sourced and artisanal products, adoption of smart dispensers and digital platforms, demand for personalized amenities, and a growing preference for high-quality, natural toiletries.

The increase in international travel is set to drive growth in the hotel toiletry market. As international travel expands due to digital nomadism, cultural and social factors, flexible travel policies, and rising disposable incomes, the demand for premium hotel amenities is also growing. This surge in travel boosts the number of luxury and boutique hotels, which cater to discerning travelers by providing high-quality toiletries. For example, in May 2024, UN Tourism reported that 285 million international tourists traveled in the first three months of 2024, a 20% increase from the same period in 2023. This growth in international travel is fueling the hotel toiletry market.

Key companies in the hotel toiletry sector are focusing on plant-based amenities to meet the rising demand for sustainable and eco-friendly products. Plant-based hotel amenities are made primarily from natural, plant-derived materials, appealing to environmentally conscious travelers and reducing environmental impact. For instance, in June 2023, UK-based natural fragrance brand Verden launched luxury guest supplies including hand and body wash, balm, shampoo, conditioner, bath oil, reed diffusers, and candles. These products, available in the D’Orangerie fragrance, are offered in 500-ml bottles made from 99% post-consumer plastic and 5-liter refills, featuring 100% natural fragrances and being vegan and cruelty-free.

In August 2022, Waldorf Astoria Hotels & Resorts, a US-based hotel brand, collaborated with Aesop to enhance its guest experience by offering high-quality, sustainable in-room toiletries. This partnership marks Aesop's first global hospitality venture, featuring their products in Waldorf Astoria hotels worldwide. Aesop, based in Australia, is known for its premium hotel toiletries and skincare products.

Major companies operating in the hotel toiletries market are Johnson & Johnson Services Inc., Unilever PLC, L'Oreal, Reckitt Benckiser Group, Beiersdorf AG, L'Occitane, Rituals Cosmetics Enterprise B.V., Aveda, Byredo, Dr Bronner's Magic Soaps, Molton Brown Limited, Penhaligon's Ltd., Gilchrist & Soames, Beekman 1802, Le Labo, ADA Cosmetics, Acca Kappa, JSR Amenities Private Limited, Accent Amenities Inc., Exotika Guest Amenities, C.O. Bigelow, Pharmacopia Natural Bodycare, Prija.

Europe was the largest region in the hotel toiletries market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel toiletries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the hotel toiletries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Hotel toiletries are personal care and hygiene products provided by hotels to enhance the guest experience and address personal hygiene needs during their stay. These products are designed for convenience and to meet a range of hygiene and grooming requirements, including cleaning, moisturizing, and refreshing the body.

The main types of hotel toiletries include hair care products, skin care products, shower products, dental products, and others. Hair care products are specifically formulated to maintain hair health, prevent damage, and improve appearance. They encompass items such as shampoos, conditioners, hair oils, and hair serums used for cleaning, nourishing, and styling hair. These products are distributed through various channels, including supermarkets, hypermarkets, convenience stores, specialty stores, pharmacies, online retail, and more. They are used in settings ranging from small and medium hotels to luxury accommodations.

The hotel toiletries market research report is one of a series of new reports that provides hotel toiletries market statistics, including hotel toiletries industry global market size, regional shares, competitors with a hotel toiletries market share, detailed hotel toiletries market segments, market trends and opportunities, and any further data you may need to thrive in the hotel toiletries industry. This hotel toiletries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hotel toiletries market consists of sales of shampoo, conditioner, body wash, hand soap, lotion, basic dental hygiene products, and basic hair grooming tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.