Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be deployed by owners to serve multiple business models, such as pure-play advertising, merchandising and branding, entertainment, and/or information dissemination. ROI is measured in terms of both ad revenue and the impact on the customer experience.
The global digital signage systems market is expected to grow from $14.09 billion in 2019 to $24.20 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. Advertisers and network owners are attracted by the greater targetability, branding opportunities, and interactivity offered by digital signage screens. Samsung is the market leader and accounted for one-third of all display shipments in 2019.
This research service follows 2019 as the base year, and forecasts run up to 2025.
- Geographic scope:
- North America and Latin America (NALA)
- Europe, the Middle East, and Africa (EMEA)
- Asia-Pacific (APAC)
Research Scope
- Analysis of market trends, including drivers and restraints
- Examination of revenue forecasts by total market, by project component type (software, displays, media players, services), and by vertical market (includes retail, transportation, corporate/finance, and hospitality)
- Analysis of competitive landscape, including major participants and market share
Key Issues Addressed
- Will the market continue to grow over the forecast period?
- What are the primary challenges faced by vendors and new network owners? What are the drivers and restraints for growth?
- How are the existing competitors structured? Are they well-positioned to meet customers' current and future needs?
- Will there be further consolidation over the next 4-5 years? Will the market remain attractive for M&As?
- What are the major vertical markets under consideration? What does the revenue forecast look like?
- What is the revenue breakup by geography?
