United States Gluten-Free Foods and Beverages Market - Growth, Trends, and Forecasts (2023-2028)

The United States Gluten-Free Foods and Beverages Market is projected to grow at a CAGR of 8.2% over the forecast period.

Key Highlights

• The rising awareness about celiac disease and adopting special dietary lifestyles primarily drive the market. This has resulted in a shift in consumer preference from conventional products toward gluten-free processed foods.
• The demand for gluten-free food and beverages is constantly rising due to the increased cases of gluten intolerance among customers. The usage of genetically modified crops and sensitivity to gut health were among the major reasons that altered the digestive tracts of the human body leading to the intolerance of gluten products.​
• The demand for gluten-free food and beverages is also driven by consumers inclined toward fitness and a healthy diet. As gluten products are commonly filled with carbohydrates and other fats, the consumers in the market are choosing gluten-free products and options. Gluten-free cereal breakfasts were among the most consumed and purchased in the country.​
• In the United States, consumers also have favorable perceptions of healthy gluten-free food products, likely to boost the market growth. The favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to boost the market over the forecast period.

United State Gluten Free Foods & Beverages Market Trends

Surge in Demand for Clean-label and Free-from Foods

• Gluten-free foods are increasing in demand due to rising instances of gluten allergies and celiac disease, a disorder that causes inflammation in small intestines. Although celiac diseases among consumers in the country are common, most cases are due to gluten. This condition is prevalent among a significant number of consumers in the United States, leading to reduce consumption of gluten intake.
• Furthermore, this is expected to increase the consumption of gluten-free food in the sub-continent. According to Beyond Clinics, in 2021, around 1 in 133 Americans, or about 1% of the population, have celiac disease.
• Consumers are consuming on-the-go snacks like fries, chips, and beverages in the United States, which are gluten-free, as those products do not hamper healthy diets by consuming extra-calorie foods.
• Owing to this, many companies operating in the country offer a wide range of products that can be consumed guilt-free and add nutritional value to the foods and help maintain good health.​
• For instance, in November 2022, Feel Good Foods launched new breakfast items that include gluten-free cheese-stuffed mini bagels in the United States. The gluten-free cream cheese stuffed mini bagels are crispy on the outside and light on the inside. Each bagel is loaded on top with everything seasoning and available in two flavors: plain cream cheese or scallion cream cheese.
• Therefore, the rising awareness about health is one of the major factors which has led to a surge in sales of gluten-free food and beverages.

Bakery and Confectionery Segment Drives the Market

• The baking industry is targeting and focusing the consumers seeking gluten-free products due to the rise in celiac disease, thus leading to the rising demand for gluten-free bakery products. ​While physical reactions to foods are common, an increasing number of residents in the United States are suffering from lactose intolerances, thereby further increasing the demand for healthier alternatives such as cereal bars and gluten-free bakery sweet products.​
• According to the Bureau of Labor Statistics, in 2021, the average expenditure on bakery products amounted to USD 462 in the United States. Consumers are inclined toward ‘clean living’ with healthy dietary preferences. Also, gluten-free foods are now being perceived as mainstream lifestyle products.
• According to the United States American Gastroenterological Association (Digestive Disorder week, 2021 report), 30% of the Americans in the study said that gluten sensitivity was why they avoided the same protein. Consumers in the United States are shifting toward better alternatives regarding food consumption, driving the expansion of the healthy cookies market in the United States.
• In January 2023, the United States snack brand, HighKey, has expanded its portfolio with the launch of sugar-free sandwich cookies across the United States. It is made with clean ingredients and no artificial colors or flavors. The sandwich cookies are gluten- and soy-free, as well as keto-friendly. Each two-cookie serving contains no sugar, 2 g of net carbs, 7 g of fiber, and 60 calories. Growing demand for eating on-the-go snacks in the united states market is driving the bakery and confectionery demand during the forecasted period.​

United States Gluten Free Foods & Beverages Market Competitor Analysis

The United States gluten-free food and beverages market is highly competitive with key players like The Hain Celestial Group, Inc., Pepsico Inc., Kellogg Company, the Coca-Cola Company, and General Mills, Inc. Emphasis is given to the companies' merger, expansion, acquisition, partnership, and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

For instance, in November 2022, Feel Good Foods launched new breakfast items that include gluten-free cheese-stuffed mini bagels in the United States. The gluten-free Cream Cheese Stuffed Mini Bagels are crispy on the outside and light on the inside. Each bagel is loaded on top with everything seasoning and available in two flavors: plain cream cheese or scallion cream cheese.

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