United States Food Flavor Market - Growth, Trends and Forecasts (2020 - 2025)

United States food flavor market is projected to grow at a CAGR of 3.9% during the forecast period (2020 - 2025).

• The rising use of food flavors into edible products such as baked food, beverages, and confectioneries to enhance their aroma & taste is boosting the growth of the food flavors market in the country. Changing consumer tastes and growing inclination towards new palettes and cuisines is further fueling the demand for flavors across the food industry.
• Further, the United States consumers are demanding natural flavors, as they are becoming more concerned about the long-term health effects of artificial ingredients and additives in food products.
• A large number of consumers have gained interest in purchasing clean label goods, which offer a wide scope for naturally sourced ingredients, hence propelling the demand for natural food flavors. However, the high prices of natural flavors may impact the growth of the segment.

Key Market Trends

Elevating Demand for Natural Food Flavors

Increasing consumer's awareness towards health and wellness is leading the consumers to shift from artificial flavors to organic and natural flavors. With the rise in demand for organic and natural food, additives, and ingredients, the market for natural flavors is projected to grow significantly. The demand for greater choice and higher levels of authenticity in ethnic cuisines has increased in recent years.

The use of natural flavors, such as citrus peels and juices, essences of fruits, spice vanilla sugar, coffee flavorings, etc., in various applications, such as beverages and processed foods, is driving the market. Increasing health concerns of the consumer on the artificial/synthetic flavors are expected to contribute a higher share in the natural food flavor market.

Beverages Formed the Largest Application Segment for Food Flavors

Consumer demand for the exotic and unique flavors boost new innovations in the beverage segment. The most common flavors include citrus, spice and herb, berry, melon, tropical, floral, etc. used by the beverage manufacturers. The market for flavors in the alcoholic beverage segment is also gaining prominence, with the innovations and emergence of craft breweries. Moreover, consumers in the United States beverage market demand for healthy and nutritious beverages, which in turn, leads to increasing demand for natural and organic flavors in the beverage industry.

Competitive Landscape

The food flavor and enhancer market is moderately fragmented, with the presence of global and regional players in the country. Some of the prominent players in the market studied are International Flavors & Fragrances Inc., Givaudan, Symrise AG, and Archer Daniels Midland Company among other players.

Companies are coming up with new innovative flavors, preferably, clean-label ingredients, which are extracted naturally. Moreover, the manufacturers are also expanding their presence and procurement procedures across the country to maintain the leading position in the market.

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