Natural Food Colors and Flavors Market Report 2025

This Natural Food Colors and Flavors report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The natural food colors and flavors market size has grown strongly in recent years. It will grow from $6.52 billion in 2024 to $6.99 billion in 2025 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to consumer health awareness, regulatory changes, food and beverage industry growth, food allergies.

The natural food colors and flavors market size is expected to see strong growth in the next few years. It will grow to $10.13 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to plant-based products, clean meat and dairy alternatives, rising demand for organic foods, clean snacking, reduced sugar products. Major trends in the forecast period include technology innovation, clean-label certification, sustainability concerns, natural food color advancements, development of nutraceuticals.

The market for natural food colors and flavors experienced growth due to increasing concerns about the health risks associated with the consumption of synthetic colors. Synthetic food colors and flavors, derived from coal tar derivatives, petroleum, or crude oil, pose various health hazards, including high blood pressure, DNA mutation, obesity, and infertility. For example, the food color Auramine has been linked to growth retardation and kidney and liver damage, while lead chromate, a yellow food color, can cause anemia, abdominal pain, hypertension, and neurological problems. Research published in the Brazilian Journal of Biology reported toxic effects on genes and cells in mice fed chocolate and strawberry flavorings, resulting in all mice dying by day 6. The rising awareness of these health hazards associated with synthetic colors has led consumers to express concerns, driving the market for natural food colors and flavors.

The growth of the natural food colors and flavors market is further fueled by the increased demand for food and beverages. Food and beverages, essential for nourishment and refreshment, witness a growing demand for natural food colors and flavors in response to consumer preferences for healthier and clean-label products. These natural additives enhance the sensory attributes of food and beverages, aligning with industry trends. According to Common Thread Collective in April 2022, the global revenue of the food and beverage industry is anticipated to increase from $506.3 billion in 2021 to reach $856.9 billion by 2025. Consequently, the heightened demand for food and beverage products is expected to drive the growth of the natural food colors and flavors market.

An emerging trend in the natural food colors and flavors market is the localization of manufacturing to meet the taste and preferences of local residents. This approach creates demand for specific natural food coloring agents tailored to each region. Localization not only caters to local preferences but also reduces shipping costs as products are produced closer to the consumer, minimizing fuel consumption. For example, Archer Daniels Midland (ADM), a US-based multinational food processing and commodities trading corporation, operates a production facility in India that produces mint flavors based on the demands of Indian customers. This facility sources raw materials locally, supporting farmers and contributing to economic growth by creating jobs and increasing spending.

Leading companies in the natural food colors and flavors market are concentrating on introducing innovative food colors to address the increasing demand for natural options. Innovative food colors are unique and creative additives designed to enhance or alter the visual appearance of food products, often using natural or advanced technological methods. For example, in September 2022, Sun Chemical, a U.S.-based manufacturer of printing inks and pigments, launched SUNFOODS Natural Colorants. This product line is sourced from various fruits, vegetables, and algae and aims to replace synthetic colors in food and beverages to appeal to health-conscious consumers. The SUNFOODS range is versatile and can be applied in multiple sectors, including bakery, dairy, pet food, and confectionery, aligning with the rising demand for clean-label options that prioritize natural ingredients.

In October 2022, Sensient Technologies Corporation, a U.S.-based specialty chemical company, acquired Endemix Doğal Maddeler A.Ş. for an undisclosed sum. This acquisition is intended to improve its vertical integration for natural colors, boost extraction and refining capacity, and reinforce its position as a leading provider of natural color solutions in the food and beverage industries. Endemix Doğal Maddeler A.Ş. is a Turkey-based company specializing in natural colors and extracts.

Major companies operating in the natural food colors and flavors market include Archer-Daniels-Midland Company, CHR. Hansen Holding A/S, Kerry Group plc, San-Ei Gen F.F.I. Inc., Symrise AG, International Flavors & Fragrances Inc., Sensient Technologies Corporation, Givaudan SA, FMC Corporation, GNT International B.V., Kalsec Inc., Royal DSM N.V., Döhler, Naturex Group, ROHA Dyechem Pvt. Ltd., DDW The Color House, Aromata Group, BASF SE, Takasago International Corporation, DuPont de Nemours Inc., Mane SA, T. Hasegawa Co. Ltd., Firmenich SA, Robertet SA, Synergy Flavors Inc., Amar Bio-Organics Pvt. Limited, Taiyo International Inc., Besmoke Ltd., Gulf Flavors and Food Ingredients fzco, Seluz Fragrances & Flavors Company, Amway Corporation, Bell Flavors & Fragrances Inc., Frutarom Industries Ltd., Akay Natural Ingredients Private Limited, Plant Lipids Pvt. Ltd., AVT Natural Products Ltd., Colorcon Inc., Kancor Ingredients Limited, Kolorjet Chemicals Pvt. Ltd., Synthite Industries Ltd., Flavex Naturextracte GmbH.

Europe was the largest region in the natural food colors and flavors market in 2024. Asia-Pacific is expected to continue to be the fastest growing region in the forecast period. The regions covered in the natural food colors and flavors market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the natural food colors and flavors market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Natural food colors and flavors are extracted from plants, animals, and other organic materials using physical or chemical methods. These natural additives are available in various forms, including liquids, powders, gels, and pastes, and are utilized in both commercial food production and domestic cooking.

The main types of natural food colors include caramel, carotenoids, anthocyanins, curcumin, annatto, copper chlorophyllin, capsanthin, and others. Caramel color, one of the oldest and most widely used food colors, is commonly employed in food and beverages. Carotenoids, which are plant pigments producing bright yellow, red, and orange colors, serve as natural coloring agents in foods and beverages. Annatto, derived from the seeds of the achiote tree in tropical regions of South and Central America, provides an orange-red color to food. Flavors are categorized into natural extracts, aroma chemicals, essential oils, and others. Natural food colors and flavors are available in both liquid and dry forms and find applications in various sectors, including beverages, bakery, confectionery, dairy and frozen products, meat products, and others.

The natural food colors and flavors market research report is one of a series of new reports that provides natural food colors and flavors market statistics, including natural food colors and flavors industry global market size, regional shares, competitors with a natural food colors and flavors market share, detailed natural food colors and flavors market segments, market trends and opportunities, and any further data you may need to thrive in the natural food colors and flavors industry. This natural food colors and flavors market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural food colors and flavors market consists of sales of natural food colors including betalains and anthraquinones. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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