Asia-Pacific Beauty Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Beauty Drinks Market is projected to grow at a CAGR of 10.1% during the forecast period (2020-2025).

Key Highlights

• The market for beauty drinks is predominantly driven by the standard consumer shift toward preventive skincare, with the increasing geriatric population, across the countries. Moreover, a rising number of health-conscious consumers supported by rising disposable incomes is a major factor driving the market growth.
• Manufacturers are offering a wide variety of flavors in these drinks to gain more market share, by offering differentiated products to its customers.

Key Market Trends

Growing Demand For Collagen Based Beauty Drinks

Collagen-based products are high in demand among the elderly consumers, because collagen production reduces with age. These factors have increased the demand among consumers in the region for products with beverages containing collagen as an ingredient. The rise in consumer awareness about the skin health benefits associated with collagen and increase in investments by ingredient manufacturers have led prominent manufacturers to horizontally integrate with the expansion of their product line with the launch of collagen-infused beauty drinks. The consumers desire to prevent premature aging, along with a growing preference for natural, safe, and effective beauty solutions, such as collagen, supported by companies with a focus on developing products infused with collagen as an ingredient drives the growth of the market.

Supermarket/Hypermarket is the Fastest Growing Distribution Channel

With the growing demand for beauty drinks, supermarkets/hypermarkets have started stocking these supplies. Most of the people prefer shopping from supermarkets, due to high retail space and instant purchase. Brand assortment is another reason that is helping the brand conscious consumers. Additionally, supermarkets/hypermarkets have large consumer bases and are nearly successful in most of the countries. The common perception among consumers is that stores have a large variety of brands to choose from based on the demand. Moreover, manufacturers are focusing on enabling high visibility for their products, which enhance the potential to quickly build a high-volume business. Supermarkets/hypermarkets offer all flavors and varieties of beauty drinks, making it convenient for consumers to select and buy beauty drinks according to their tastes and preferences.

Competitive Landscape

Asia-Pacific beauty drinks market is highly fragmented with the presence of many players and some of the key players are Shiseido Co. Ltd, Sappe Public Company Limited, Hangzhou Nutrition Biotechnology Co. Ltd and Kino Biotech. Companies are increasingly relying on upgrading and innovating the products they offer and introducing naïve formulations. Product innovation and expansion are the most frequently adopted market strategies in the beauty drinks market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support