Ready-to-Drink Beauty Beverage Market Report 2026

The ready-to-drink beauty beverage market size has grown rapidly in recent years. It will grow from $2.38 billion in 2025 to $2.66 billion in 2026 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to growth in wellness-focused consumer behavior, rising awareness of nutricosmetics, expansion of functional beverage categories, increasing female workforce participation, growth of premium health beverage retail.

The ready-to-drink beauty beverage market size is expected to see strong growth in the next few years. It will grow to $3.86 billion in 2030 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increasing demand for personalized beauty nutrition, expansion of e-commerce beauty beverage sales, rising focus on scientifically backed ingredients, growing integration of beauty and wellness lifestyles, increasing influence of social media-driven consumption. Major trends in the forecast period include rising popularity of ingestible beauty and wellness products, growing demand for collagen and vitamin-enriched beverages, expansion of clean-label and natural beauty drinks, increased focus on convenient on-the-go beauty nutrition, enhanced product positioning through lifestyle branding.

The growing demand for healthier food is expected to propel the growth of the ready-to-drink beauty beverage market going forward. Healthier food refers to products perceived to offer higher nutritional value or contribute positively to overall well-being. Demand for healthier food options is increasing as consumers place greater emphasis on nutrition, weight management, preventive wellness, and environmental ethics in their dietary choices. Ready-to-drink beauty beverages align with these preferences by offering a convenient format that delivers hydration, functional nutrients, and ingredients that support skin, hair, and overall wellness. For instance, in May 2024, according to the Organic Trade Association (OTA), a US-based business association for the organic industry, U.S. sales of certified organic products approached $70 billion in 2023, marking a new record for the sector. Organic product sales reached $69.7 billion in 2022, reflecting a 3.4% year-over-year increase. Therefore, the growing demand for healthier food is driving the growth of the ready-to-drink beauty beverage market.

Key players in the ready-to-drink beauty beverage market are channeling their efforts towards product innovation, with a focus on offerings such as CBD-infused beauty drinks, to cater to the escalating demand for wellness-oriented beverages. CBD-infused beauty drinks represent a novel category of beverages that integrate CBD (cannabidiol) with skin-nourishing ingredients such as antioxidants and hyaluronic acid, aimed at enhancing beauty and bolstering the immune system. Le Jolie Medi Spa, a US-based provider of beauty services, introduced Pick Me Up Potions in February 2023 - a line of health wellness drinks featuring CBD and daily vitamin C in enticing flavors such as mango turmeric, dragon fruit rose, and watermelon cucumber. These beverages are formulated to strengthen the skin, nails, and hair, promote relaxation, and boost overall well-being through a potent blend of antioxidants, hyaluronic acid, and CBD.

In January 2024, Tilray Brands, Inc., a US-based pharmaceutical company, made a strategic move by acquiring Truss Beverage Co., a Canada-based producer of ready-to-drink non-alcoholic, beauty, and cannabis-infused beverages. This acquisition underscores Tilray Brands' commitment to expanding its presence in both the cannabis and beverage markets, positioning itself as a leader in the Canadian cannabis industry with a substantial market share in cannabis beverages. By leveraging Truss Beverage Co.'s expertise and product portfolio, Tilray Brands aims to capitalize on the growing demand for cannabis-infused and health-centric beverages, driving further growth and innovation in the market.

Major companies operating in the ready-to-drink beauty beverage market are Nestlé S.A., PepsiCo Inc., The Coca-Cola Company, Danone S.A., Kao Corporation, Amway Corporation, Shiseido, Herbalife Nutrition Ltd., Groupe Yves Rocher, Oriflame Cosmetics Global SA, Groupe Clarins, FANCL Corporation, DHC Corporation, Meiji Co. Ltd., Kinohimitsu, Sappe Public Company Limited, Suntory Wellness Ltd., Asahi Group Holdings Ltd., Beauty & Go (AMC Group), Vital Proteins, Kirin Holdings Wellness Division, Vida Glow.

North America was the largest region in the ready-to-drink beauty beverage market in 2025. The regions covered in the ready-to-drink beauty beverage market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the ready-to-drink beauty beverage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The ready-to-drink beauty beverage market consists of sales of hydration-focused beverages, antioxidant-rich blends, vitamin and mineral-enriched drinks, herbal and botanical blends, and probiotic drinks. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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