North America Automotive Interiors Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North America automotive interiors market is poised to register a CAGR of over 5% during the forecast period (2020-2025).

Key Highlights

• Increasing passenger comfort has become one of the most important considerations in the automotive industry. Components should take as little space as possible and provide the maximum level of comfort. As a result, consistent development is taking place in this regard.
• Due to rising customer expectations and fierce competition, a large number of car manufacturers are offering infotainment systems even in entry-level cars. This, in turn, may boost the infotainment market and as a result, the infotainment systems subcategory is expected to be the fastest-growing.
• Trends such as personalization and autonomous driving where the driver is increasingly becoming a passenger are evolving vehicle interiors. Industry participants are working intensively on concepts for vehicle interior lighting with a variety of new functionalities and which can be adapted to the continuously changing requirements of driving situations.
• In 2019, the overall vehicle production in North America declined due to the trade war and global economic slowdown. Despite that, North America holds a significant market share in the global automotive interiors market.

Key Market Trends

Electric Vehicles will Fuel the Growth of Market.

The factor which is likely to fuel the demand of the automotive interiors industry in North America is the growing popularity and acceptance of electric vehicles. Leading vehicle companies and interiors manufacturers are spending of huge amount on research and development of interiors for future vehicles.

In 2020, Visteon Corporation launched its SmartCore domain controller in collaboration with GAC and Tencent. Designed for GAC’s EV platform this intelligent cockpit is integrated with the Tencent Auto Intelligence (TAI) system for user interaction and control based on voice recognition, and with the third-generation Snapdragon automotive cockpit platform.

Whereas, Tesla is leading the way in terms of electric vehicle sales, not only in North America in other regions too, in 2019; it delivered around 367500 cars which is 50% more than the previous year sales. Tesla Model 3 now comes with almost 0% of leather, which will be followed for their upcoming model Y also, to make the cars 100% vegan by 2020. This happened over years of PETA and Tesla's commitment to replace animal extracted leather from vegan material.

In addition to that Tesla is also making its interior different from other cars by making basic changes in the design of vehicles such as Model 3 steering wheel features interesting scrolls to control apps, adjust the side mirrors, and many other features.

United States is Anticipated to Lead the North American Automotive Interiors Market

The United States is among the leading automobile producer in the world. The has the largest and most industrious economy in North America. Also, the Country is a leader in producing passenger cars amongst all countries in North America.

The overall car sales of the country decreased in 2019 compared to 2018. The country headquarters of most of the luxury cars OEMs and tier 1 & 2 players, the automotive interior manufacturers are doing a partnership with other technology players to develop next-gen technology for future vehicles. For instance

In 2020, Visteon Corporation has launched microZone display technology which offers higher graphics performance than normal LCDs. This is a patent-pending high-dynamic-range display technology that provides high contrast and brightness and wide color gamut.

Whereas, Grammer AG presents new seating technology in the trade fair for agricultural technology Its MSG 283/421 driver's seat, specially designed for small and medium-sized tractors, this seat offers great comfort in a small space.

Competitive Landscape

The North America automotive interiors market is a fragmented market, consisting of various small- and medium-sized companies and a few big players, such as AdientPLC, Faurecia, Lear Corporation, and Grammer AG. The market is highly driven by factors like advanced technology, more comfort, growing investment in R&D projects, and a growing market of electric and autonomous vehicles around the region. For instance,

• In CES 2020, Visteon launched a flexible rotating glass cockpit center information display screen which can actually bend by 15˚ forward and 5˚ back. This first of its kind technology adopts plastic organic light-emitting diode (P-OLED) technology.
• In March 2020, Sage Automotive Interiors has entered into an agreement to acquire the automotive fabric business of Adient. Sage Automotive Interiors will be paying around USD 175 million for Adient’s automotive fabric business.
• In February 2020, Yanfeng demonstrates its new Smart Surface Demonstrator. It consists of seven intuitive human-machine interface solutions that are smoothly integrated into different surfaces.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support